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    Call to Emiratis

    The call to recruit Emiratis into the private sector has been made before with uncertain results since there has always been that perception that the bulk of these young men and women would rather work in government and, as quoted ‘enjoy the flexible hours’.

    By that very token the corporate sector has also largely paid lip service to the offers and contented itself with an occasional foray into the job market, seldom making a concerted attempt. This year, the Careers UAE fair seems to have a decidedly different texture and the clarity of the new priority is heartening. The private sector seems to have put its best foot forward and sent out a message: if you want a career in a competitive environment we are going to be there for you.

    This is encouraging on three levels. One, no longer is the request limited to mere window dressing. Two, the avenues for jobs for Emiratis open exponentially and skill sets that were muted by the constraints of walking on civvy street can now be used in full. Consequently, marketing, sales, media, law, finance and banking, construction, the hospitality industry, to mention a few, are areas where this presence can be felt. The third edge is that Emiratis begin to have a say in things across the board.

    Naturally, business of any sort demands a different sort of approach to work and the ethos changes. There is enough and more evidence of very smart and intelligent young people ready to show their worth and one does feel that this year’s coming together has a new level of sincerity to it. There is little doubt that the rapidly changing tech savvy generation is a massive area for job options and with their inbuilt capabilities and dexterity with gadgets this new generation has it good.

    In these circumstances it would be interesting to measure the growth of the influx of Emiratis into the private sector over the coming year and see how their skills fan out. That way, indicators are formed for creating bias in educational curriculums for generating more numbers in specific disciplines. One hopes that at Careers 2013 we will see tangible evidence that the experiment has matured into a habit.


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