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    Featured in Technology
    Calyx and Saudi Esports Federation partner to host the finals of the biggest VALORANT MENA League in Riyadh in July

    ● The tournament will be played in a LAN setting in one of Riyadh’s largest arenas and be the biggest ever VALORANT tournament in the region ● The finals will feature four of the best teams in the MENA VALORANT League, namely Team Falcons, Yalla Esports, Geekay Esports and XPLDZ   Middle East, June 30, 2022: Calyx, a subsidiary of Hockwood Games, and the Saudi Esports Federation have come together to host the finals of the VALORANT Regional League MENA LAN esports tournament in Riyadh.   The tournament will be played in a LAN setting, where the best players from all over the region will fly into Riyadh, to battle it out in front of a live audience in hopes of securing the glory of being crowned Champions of the VALORANT Regional League MENA. As the biggest esports market in the region, the ......read more

    Sony Unveils New Gaming Gear Brand “INZONE,” to Maximise Performance and Ability with Upgraded Monitors and Gaming Headsets

    Dubai, United Arab Emirates - 30 June 2022 – Sony today announced INZONE™ a new gaming gear brand for PC gamers that sharpens the senses and maximises gaming ability. INZONE monitors  (not available in the Asia Pacific region) feature incredible, high-resolution and high-dynamic range picture, while the headsets include superior sound and 360 Spatial Sound for gaming. This new brand embraces Sony’s expertise as a pioneer of audio-visual technology, delivering features that will immerse gamers into the action with total focus. Designed for extraordinary performance, INZONE offers a path to dive into an immersive zone, leading to a victorious ending.   “The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment. ......read more

    Key Features to Look for in Popular Online Slot Games

    Have you tried your hand at online slots before? Do you know what to look for? We have an eye not just for the best slots but also for the key features you want to find in them. By seeking out online slots that fulfil our criteria, you can rest assured that the games you are playing are the very best in the business. Here is everything you need to know about popular online slot games. A Fair RTP Rate Always look for a fair RTP rate. For those who don’t know what RTP is – it is the amount of each stake made available to be won by players (across all time). For instance, a $1 bet on a game with an RTP rate of 95% will see $0.05 go into the casino’s coffers as pure profit, and the other $0.95 made available to be won by all players at any time. The lower the slot RTP, the better. In general, we wouldn’t play ......read more

    Nokia G11 Plus: Longevity and Flagship Level Promises at Great Value

    Get down to business with the new, dependable, Nokia G11 Plus, for less than AED 530   ● Love it: three-day battery life to combat low battery anxiety  ● Trust it: safe for longer with three years of monthly security updates, twice as many as competitor devices  ● Keep it: three versions of AndroidTM – out of the box with the latest Android 12, future-proofed with two more  and complemented with signature build quality for unmatched endurance   Dubai, UAE, 29th June, 2022 – HMD Global, the home of Nokia phones, today announces the new Nokia G11 Plus. Further building on the G-series success, it comes with signature build quality and updates ensuring longevity, Android 12 benefits straight out of the box, and a long-lasting three-day battery to get you through the ......read more

    Samsung Galaxy's New Competition will Make Nights Epic in the UAE

    As part of the brand’s Make Nights Epic campaign, users can now submit epic night shot of their city for a chance to win exciting prizes   Dubai, UAE – 24 June 2022 – Samsung Gulf Electronics is proudly displaying the latest enhanced night mode available in the Galaxy portfolio with the “Make Nights Epic” campaign. The campaign took over Dubai by bringing magic to the city skylines with the Galaxy S22 Nightography feature, and now Samsung is inviting residents to #MakeNightsEpic until July 22nd  by capturing the beauty of the UAE at night for a chance to win a trip of a lifetime.   To #MakeNightsEpic, participants can capture their vibrant city at night with their Galaxy devices’ leading photo and video capturing functionalities in low light to enter a draw and win an invite ......read more

    PUBG Mobile's Mad Gala is here, with Epic Prizes up for Grabs

    In-game outfits, gift cards, mobile phones and even a PlayStation 5 are up for grabs for PUBG MOBILE players, as some of the world’s biggest content-creators join the PUBG MOBILE’s MAD GALA from June 22nd to June 26th Al Riyadh, Saudi Arabia – June 23rd, 2022 - Crazy challenges and awesome prizes come to PUBG MOBILE! Today, details on the PUBG MOBILE Mad Gala are being revealed, the festival that sees some of the world’s most popular content-creators take on crazy challenges and offers fans the chance to win a huge number of prizes!   From June 22nd to June 26th, some of the most popular content-creators from across the world will join the event and participate in real life challenges in order to test their PUBG MOBILE skills and win prizes for the audience. Powerbang, Typical Gamer, BrookeAB, ......read more

    PUBG MOBILE Announces First PUBG Mobile Pro League Arabia to Take Place in the Fall Season

    The top teams from the region to battle it out in 2022 PUBG MOBILE Pro League Arabia Fall (2022 PMPL Arabia Fall) during its first edition    Al Riyadh, Saudi Arabia – 20th June: The 2022 PUBG MOBILE Pro League Arabia Fall (2022 PMPL Arabia Fall) officially kicks off on June 20th for three weeks of exciting matches and fierce battles.  20 teams from the region battle it out for the first-place spot and prize pool of $1,500,000.   The 2022 PMPL Arabia Fall will see previous championship winners and runner ups participating in this edition of the tournament, including Nigma Galaxy, as the MEA Championship Winner and PMPL Arabia Spring Winner. Other teams include Yalla Esports, Team Falcons, NASR ESPORTS, and Conqueror Iraq.    Earlier this year, PUBG MOBILE announced changes to the 2022 ......read more

    Lenovo and GEMS Education Expand Partnership with Launch of new Esports Zone at GEMS FirstPoint School

    Dubai, United Arab Emirates – June 20, 2022 – Lenovo has announced the expansion of its successful partnership with GEMS Education to further include opportunities for students in gaming. Hot on the heels of Lenovo’s collaboration with GEMS Modern Academy, the rollout of its second Esports program sees GEMS FirstPoint School – The Villa benefit from a range of Lenovo offerings. These include products from the Lenovo Legion and Workstation lines that will allow the school to further level up the intersections of learning and gaming. As part of the collaboration, Lenovo’s second ‘Legion Gaming Zone’ at GEMS FirstPoint School will feature a 360-degree solution consisting of industry-leading Legion PCs and monitors for gaming immersion, and high-performance ThinkStation workstations for seamless ......read more

    Top 7 Best Father's Day Gifts from Samsung

    Father’s Day is fast approaching, and families all around are searching for the ideal gift to mark this special occasion. Samsung’s tech portfolio is long time favorite for many because of its sleek, highly personalized, and sustainable charm. Certain devices stand out for their top-notch quality and multi-tasking capabilities so that work, play, health, and wellbeing are all well taken care of – making up the perfect gift for all the dads out there.   Galaxy S22 Series Comprised of three devices: the Galaxy S22, S22+ and S22 Ultra, the Galaxy S22 series gives a range of choices to satisfy all one’s needs. With the Galaxy S22 Series’ revolutionary new Nightography feature, the day doesn’t stop just because it gets dark. Now the camera is equipped for guaranteed smooth and sharp footage to ......read more

    HONOR Unveils The “Best Camera Flagship Phone 2022” at The Official Launch Event in the UAE

    Dubai, 15 June 2022: Global technology brand HONOR officially revealed its all-new premium flagship smartphone, the HONOR Magic4 Pro 5G through a premium launch event in Dubai.  The event was a testament of HONOR’s state-of-the-art technology and smart innovation by introducing the brand’s flagship line through a magical show. The all-new HONOR Magic4 Pro 5G boosts cutting-edge revolution by delivering new benchmarks in smartphone design, display, photography, videography, charging, and performance, supported with Google Mobile Services.  The event included an extensive list of invitees and was honoured by Nayla Al Khaja – UAE’s first female film producer and director.  Nayla shared her insights at the event on the device and shared her Cannes Film Festival experience which was entirely shot ......read more

    Spartan Group Pioneering the Technological Adoption in the Indian Online Gaming Industry

    Integration of NFTs, Phygital rewards, and now with the launch of ‘Spartan-verse’ The Spartan Group becomes the first Indian online gaming company to enter the metaverse, leveraging cutting-edge technologies such as 3D reconstruction, virtual reality, and blockchain to provide customers with a more immersive experience. The ‘Spartan-verse’ is a virtual Hall of Fame, which will honor the legends in the Indian gaming industry. Spartan Group, a leading Indian gaming company, has already integrated NFTs, and Phygital rewards into their marketing and customer experience strategies. Blockchains, web 3.0, cryptocurrencies, NFTs, and, more recently, Metaverse, are all considered the future of all social engagements and commerce on a global scale. Gaming, on the other hand, has long been a cornerstone of human ......read more

    LG Provides Unique Immersive Shopping Experience with Its Brand New Virtual KSA Brand Shop

    The New Virtual Brand Shop Redefines The LG Shopping Experience by Immersing Shoppers in The Store from The Comfort of Their Own Home Jeddah, June 14, 2022 — LG Electronics (LG) delivers a new creative, immersive way for its Saudi shoppers to explore its products with the launch of the its new Virtual Brandshop. Upon visiting the online virtual store, visitors are prompted to either roam around freely or take a guided tour, taking a closer and very real look at the 3D showroom, in order to be able to determine the products that best suit their lifestyle. Using VR to redefine customer experience, the store virtualizes Riyadh’s Olaya branch and offers the entirety of LG’s diverse range of products on online virtual display. Shoppers can learn more about the OLED TV, the WashTower washing machine, InstaView ......read more

    Make the Night Epic with the Galaxy S22 Series' advanced Nightography

    With the digital world rapidly taking the world by storm, consumers are now more eager than ever to find that ultimate smartphone that can really do it all, for work and play on-the-go. Yearning to answer to the growing consumer demand, Samsung delivered on outstanding multi-tasking capabilities in its latest addition to the Galaxy portfolio, the Galaxy 22 series - encompassing the Galaxy S22, S22+ and S22 Ultra. With a soft spot for creatives, the brand has tailored a series with outstanding advanced Nightography features, carrying endless editing possibilities and all-day battery power. Samsung’s Most Intelligent Camera Yet With the Galaxy S22 Series’ revolutionary all new Nightography features, Customers can own the night with Samsung’s most intelligent camera yet. It is designed to let in more light, draw out ......read more

    vivo Launches X80 Pro in the GCC

    The Flagship Smartphone Redefines Premium Mobile Photography Experience in Collaboration with ZEISS    [UAE, June 9, 2022] – vivo today announced the launch of X80 Pro, bringing users the next level of premium mobile experience with new cinematic photography features in collaboration with ZEISS. The new flagship smartphone is available now in Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait and Sultanate of Oman.   Building on vivo X series’ professional mobile photography foundations, X80 series will enhance user experience in photography and videography with its artistic cinematic mode, flagship performance, and technological innovations.   Outstanding Professional Imaging Features with ZEISS “X80 series demonstrates vivo’s constant pursuit of user-oriented ......read more

    The New HUAWEI WATCH FIT 2 Blends Tech with Fashion and Here is How

    The attractive design with a large display, Bluetooth calling, durable battery life and more will get you hooked Dubai, UAE, 08TH June, 2022 - You have probably heard about Huawei's latest smartwatch that mixes Huawei's leading tech with a sleek and fashionable design. HUAWEI WATCH FIT 2 gracefully blends technology with fashion, making it the ideal smartwatch for every fashionista out there. It looks trendy and modern with its large and sharp 1.74-inch AMOLED HD HUAWEI FullView display but is also smart and practical with Bluetooth calling, 10-days battery life, and numerous health and fitness features. Even with all of these, the watch is priced at just 599 AED. Beyond the price, its compatibility with Huawei devices, as well as other Android and iOS devices, also makes it an attractive option for everyone looking for a ......read more

    EMG 2022, Dubai's Biggest Gaming & Entertainment Festival

    First ever edition of EMG 2022 will bring the best of gaming culture and entertainment to Dubai; US$250,000 up for grabs in the pro-level GET Dubai CS:GO tournament Al Riyadh, Saudi Arabia – 07, June 2022: Esports Management Group, the leading esports and entertainment management company, has announced EMG 2022 - the biggest gaming and entertainment festival to hit Dubai. EMG 2022, which will be held at the Dubai World Trade Center and will feature a vast range of gamer culture activities, including esports tournaments, celebrity guests, friendly competitions, anime music shows, cosplay shows, and more. The festival will take place from 10-11th June, and features the official Global Esports Tour (GET) CS:GO LAN tournament with a grand prize pool of US$250,000. "We are delighted to bring the GET CS:GO Tournament ......read more

    Behind the Design of the Galaxy Tab S8

    The innovative legacy that the Galaxy lineup is known for doesn’t just stop at its smartphones  it applies to all of Samsung Electronics’ devices, too. While maintaining the characteristics of each device, be it smartphone, tablet, or laptop, the Galaxy design refines each product into a simple form. This unique design integrates advanced technology with the latest trends while maintaining a consistent identity.   The new Galaxy Tab S8 series carries on this legacy. Optimized performance is combined with a refined design to expand the user experience in a way that is true to the Galaxy Tab S series.   An Iconic Identity   The Galaxy Tab series has developed over the years, seeing the addition of core user experiences that reflect changing user needs and the application of the latest technologies to ......read more

    vivo X80 Pro is Coming to Redefine Smartphone Photography

    The wait is over … Dubai, UAE – 02, June 2022:  As part of its continuous efforts to introduce innovative and upgraded smartphones, vivo announced today the launch of its flagship smartphone, the X80 Pro, which promises to redefine the photography capabilities of its modern mobiles.  Produced in partnership with German optics and optoelectronics leader ZEISS, the X80 Pro provides exceptional cinematic photography capabilities thanks to its suite of advanced technological innovations. Using the latest ZEISS Cinematic Video Bokeh that provides a cinematic lens effect, or selecting a regular lens bokeh that creates portrait videos in one tap, vivo’s new X80 Pro can capture minute emotions all in one image. Designed with the user’s evolving needs in mind, the X80 Pro is the latest updated ......read more

    Baseus Showroom Opening

    The well known 3C Digital Accessories brand “Baseus” has launched its new-and the largest-boutique store in the Middle East at Salah Al Din Street, Dubai. The Store is conveniently located right opposite Abu Baker Siddique Metro Stn.  Spanning over 5000 sqft., the store showcases an extensive range of the Baseus Mobile accessories with over 2000 SKU’s ranging from Mobile Chargers, Power Banks, Cables, Car Accessories, Lifestyle products & Small Appliances.   Baseus is partnered on an exclusive basis with Al Arqoob Trading for UAE market and they have been a close associate since the inception of the brand.    The Showroom was inaugurated by Mr Abdulwahed Al Suwaidi and it witnessed a full house attendance from esteemed dignitaries & guests from the Government as well as from ......read more

    Cuemath Doubles its Valuation in Challenging Market Conditions with a Fresh round of USD 57 Mn Funding led by Alpha Wave

    Funds to drive the company’s goal to reach 100 countries by FY’23 Abu Dhabi, United Arab Emirates (UAE) – 01 June 2022: Cuemath, a global one-on-one online maths tutoring platform, has announced a fundraise of USD 57 million in a fresh round led by Alpha Wave at a valuation of USD 407 million – a more than 2X jump in valuation. The funds will fuel strengthening product-pedagogy outcomes, hypergrowth initiatives, acquisition and partnerships, and catalyse its efforts to build a strong global maths brand. Currently present in more than 70 countries, Cuemath aims to expand to over 100 countries by FY’23. This plan includes bolstering its presence in North America, APAC, the UK, Europe, Middle East and capturing markets in Africa and South America. Responding to the latest investment, Vivek ......read more

    Say Hello to the Slimmest 5G Smartphone: Motorola Edge 30 in the UAE

    30th May 2022: Motorola launched the newest addition to its edge family: the motorola Edge 30. Coming in at 6.79mm, the edge 30 is the thinnest 5G smartphone in its class so it takes up less room in your pocket, fits comfortably in your hand, and is still packed with amazing technology inside. Motorola has also given it an eye-catching look, with subtle, jewel-like patterns that shift and change as you tilt the phone from side to side for complexity and depth.  The motorola edge 30 features a powerful 50MP camera system, an ultra-smooth 144Hz 6.5" FHD+ OLED display, multidimensional Dolby Atmos® sound and the power-efficient Snapdragon® 778G+ 5G Mobile Platform, the new edge device has everything you could want packed into a sleek, modern design.  State-of-the-art camera features The edge 30 boasts a 50 MP ......read more

    LG Call of Duty OLED Competition Concludes with Grand Prize Winning Team

    From a Total of 64 Teams, Winners of The Gaming Competition in KSA Won a Range of Premium Prizes from LG JEDDAH, 30, May 2022 – Held earlier in April, LG’s OLED Competition, which was held in collaboration with STC play for Call of Duty, concluded after a weeklong of both online and offline tournaments. Over 380 participants were competing for the top prize, and out of 64 participating teams, the winning team of 6 got to go home with the LG OLED C1.    Commonly recognized as the best gaming TV , the OLED C1 is a 2-in-1 gaming TV that provides avid gamers with 4K gaming of up to 120fps – perfectly paired with the TV’s 1ms response time and G-sync and Free Sync features that offer unmatched coordination between the TV and your gaming console.   The game consisted of three online ......read more

    Double Your Productivity with the LG Gram +View

    Portable Monitor for LG gram Combines an Ultra-Lightweight Form, Slim Design and a Premium Display for Advanced Multitasking    Dubai, May 25, 2022 – In today's fast-paced world, the ability to multitask and work from anywhere is essential to maximize productivity while keeping up with on-the-go lifestyles. Understanding the needs of today’s dynamic people, LG Electronics (LG) has introduced +view for LG gram (model 16MQ70) to the UAE. It is the series’ first-ever portable monitor from the upcoming 2022 LG gram lineup of premium laptops. Designed to double productivity, the LG gram +view allows users to customize their own setup any place, any time.  Expansive Portable Monitor and Premium Display Whether working on multiple tasks at once or focusing on just one on a large scale, productivity ......read more

    PUBG MOBILE and Tod Partner to Provide Fans with World Class Sports and Entertainment Content

    Al Riyadh – May 24th, 2022:  PUBG MOBILE, one of the world’s most popular mobile games, has partnered with TOD, the pioneering new digital platform in MENA, to announce a strategic partnership that will provide PUBG MOBILE players and fans a selection of TOD’s sports and entertainment programs. PUBG MOBILE fans can look forward to playing to win exciting rewards on TOD, which is the new game-changing streaming platform that houses all of beIN’s content, the leading sports broadcaster in the region.  The PUBG MOBILE TOD event kicks off on the 25th of May where players can play their favorite mobile game and unlock the rewards by completing game challenges. Players will receive a package to TOD Entertainment, Sport or All-In depending on the challenges they complete, where they will have access ......read more

    Samsung's Galaxy A73 5G: Where Awesome Truly is for Everyone

    May 24, 2022:  The Galaxy A73 5G was recently launched in the UAE, the latest addition to the most popular existing Galaxy series, now more powerfully connected than ever. This light Galaxy A device not only blazes hyper fast 5G connection, but its two-day battery life can also carry customers’ most demanding multimedia lifestyles – with even more room to hold on to memories and most precious moments. The Galaxy A73 5G brings the latest technologies at the fingertips of all, all in one affordable, sleek and powerful device – where Awesome is truly for all. 5G  to power awesome experiences It's time to enter the next chapter. The Galaxy A73’s hyper fast 5G connection takes customers’ everyday mobile experiences and vastly enhances them with next-level speed. Feel truly connected with ......read more

    du CEO Fahad Al Hassawi Recognised at Top CEO Awards 2022

    Dubai, UAE, May 23rd, 2022: du, from Emirates Integrated Telecommunications Company (EITC), has announced that CEO Fahad Al Hassawi was conferred with the Top CEO Award as one of the top CEOs in the Telecom, Tech & Media category at the Top CEO Awards 2022.  Widely recognized as a leading figure in the industry, Fahad Al Hassawi is responsible for overseeing telecom operations of du's digital lifestyle and innovation divisions, overseeing infrastructure development, technology and network investment, and continued 5G rollout. He is committed to driving innovation, accelerating digital transformation, and creating a fearless and industry-leading telecommunications organisation. As a thought leader, Fahad Al Hassawi is deeply invested in the youth of the UAE’s future and has been instrumental in pioneering ......read more

    HONOR Launches Powerful HONOR X9 with Flagship-Level Features and Great Value

    Comes equipped with 66W SuperCharge capability and ultra-large screen with super narrow bezel design   UAE, 19th May 2022: Further expanding the HONOR X series portfolio, global technology brand HONOR today announced the launch of HONOR X9 5G in United Arab Emirates. After the success of recently launched HONOR X7, with HONOR X9 HONOR brings users extraordinary charging speeds, an ultra large screen with super narrow bezels, all-round powerful performance, and a sleek and stylish design, all at an affordable price point. Equipped with a 4800mAh   large capacity battery, the HONOR X9 5G delivers long-lasting, worry-free battery life for uninterrupted use, alongside 66W HONOR SuperCharge, which can juice up the device by 50% from flat in just 15 minutes and 81% in just 30 mins . Running Android 11 with Google Mobile ......read more

    Samsung's Global President & Head of Mobile eXperience Business visits MENA region and holds market talks with Samsung MENA executives

    19 May 2022:  In line with Samsung Electronics’ efforts to continuously coordinate with global markets on growth strategies, and the latest industry trends while also highlighting product launches and remarkable milestones, TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business, visited the MENA region where he met with the senior MENA executives of Samsung’s markets in Morocco.   During the visit, TM Roh commended the achievements of the MENA markets in the mobile division including the significant leap in sales for the S22 series and its sustainability vision.  In his comments, TM Roh said “Our vision is to become an innovator of new mobile experiences and the success of the Galaxy S22 series is living proof of that commitment. We take a user-centric approach ......read more

    iPhone SE 4 Launch: A Preview

    Meta Description: Looking ahead to the iPhone SE 4 launch in the UAE. Our predictions for the latest addition to the iPhone SE range, and what we’re expecting in the iPhone SE 4.  iPhone SE 4 Rumors: What could the new model entail?   March 2022 saw the launch of the iPhone SE 3 in the UAE and it attracted some serious praise from even the harshest of critics. Having such an affordable iPhone is a rarity in the Apple world. But now, the brand’s mobile devices are a lot more accessible around the world, and to those in Dubai.   A lot of cool stuff was added to the iPhone SE 3 above and beyond what the SE 2 had to offer, let alone the original SE. So, it’s probably fair to say that a lot more could still be added to the iPhone SE 4. We just hope that it remains at such a good ......read more

    Abu Dhabi to host the first Amazon UNIVERSITY Esports Masters in the MENA Region

    ■ Universities from KSA, UAE, Egypt, and Morocco will participate in a live event hosted by Pixel Gaming in the UAE capital city, from July 14-17 ■ Students will compete in League of Legends and VALORANT, and the winners will share the total prize pool of $10,000   Dubai, UAE, May 17, 2022 - Amazon UNIVERSITY Esports Masters MENA Series (Amazon UEM) is officially kicking off its first edition in the history of this region with a live event to be hosted by Pixel Gaming headquarters (Al Quana Shopping Center, Abu Dhabi), from July 14th-17th. University teams from KSA, UAE, Egypt, and Morocco will participate in the event taking place in the UAE capital city.   These countries have shown rapid growth and high demand for modern games, and are steadily becoming some of the best markets to support and ......read more

    Lenovo Combines Stealth with Apex Performance in the Latest Legion 7 Series Gaming Laptops

    • The new generation of Lenovo Legion Slim 7i and 7 are the world’s most mobile 16-inch gaming laptops1 • The new Lenovo Legion 7i and 7 are the world’s most powerful 16-inch gaming laptops2     May 17, 2022 – Lenovo announced today its latest generation of stylish and savage gaming laptops: the Lenovo Legion 7i and 7 (16”, 7) portable powerhouses, and the thin and light Lenovo Legion Slim 7 and 7i (16”, 7) laptops. Sitting at the apex of gaming performance, the new Lenovo Legion 7i and 7 are now the world’s most powerful 16-inch gaming laptops.2 And joining the 16-inch QHD gaming category are Lenovo Legion’s thinnest and lightest gaming laptops yet – the new Lenovo Legion Slim 7i and 7 – now available in a taller 16:10 display for when productivity ......read more

    Wisdom for a Better Life Technology Paving the Way to a Better Life for All

    Today, technology plays a pivotal role in the way people work, play, learn and live. To ensure that everyone, regardless of age, disability or lifestyle, can reap the benefits of the latest advancements, leading tech companies are developing new solutions to make their sophisticated products more accessible.  Here’s a closer look into how inclusive technology is paving the way to a better life for all.  Making Things Easier with Universal Design: Sometimes, it’s not the software design that presents an obstacle for the user, but the design of the hardware itself. In recognition of the everyday hurdles that “appliance architecture” can create for certain users, the concept of Universal Design has emerged. For instance, the “SideKick” pedestal washer from LG, which can be used instead of a ......read more

    Sony Re-Writes the Rules with their newest Industry-Leading Noise Cancelling Headphones – Introducing the WH-1000XM5

    • Immerse yourself in your sound and nothing else thanks to the new WH-1000XM5’s industry-leading noise cancelling  with eight microphones and Auto NC Optimiser • Experience exceptional sound quality and industry-leading call quality  that can be tailored to your world • Enjoy super comfortable wearing and all-day listening with a new design and up to 30 hours battery life    Dubai, UAE - 13 May 2022 – Sony today announced the newest edition of its award winning 1000X series – the WH-1000XM5 wireless, noise cancelling headphones. This new model brings a whole new immersive, distraction-free sound experience to its users and thanks to the implementation of new technologies, they elevate the already industry-leading noise cancelling and audio quality on the WH-1000XM4, to a ......read more

    Saif Nabeel Joins Pubg Mobile Musical Line—Up with a New Original Track and Music Video

    Celebrating the fans in the region, PUBG MOBILE proves to be bigger than just a game with another key celebrity collaboration from the region Al Riyadh – May 13, 2022 – PUBG MOBILE continues to celebrate fans in the region and collaborates with one of the most prominent stars in the Arab World – Saif Nabeel, for an exciting music video launching on the 13th of May. This one-of-a-kind collaboration introduces a new, edgy side of the popular artist in the action-packed PUBG MOBILE music video. After a month of celebrations, including a special appearance during the PMSC 2022 – Ramadan Edition, partaking in an exciting in-game event during the Holy Month, as well as the launch of exclusive game items and giveaways, the celebrations continue in the Middle East with the roll-out of the original track ......read more

    HONOR Confirms Launch HONOR X9 5G in Saudi, the first 5G X Series with very Aggressive Pricing

    HONOR X9 5G comes with an innovative 66W HONOR SuperCharge technology and class-leading 120Hz HONOR FullView Display    Riyadh, KSA 12th May 2022: Global technology brand HONOR announced the upcoming launch of the HONOR X9 5G. The HONOR X9 5G is the latest and best addition to of HONOR’s reliable X Series, further expanding the brand’s product portfolio to bring HONOR’s powerful technology to more users than ever before. Backed by HONOR’s major technical innovations, the HONOR X9 5G boasts 66W HONOR SuperCharge technology, industry leading slim and narrow bezels, and is one of the first smartphones in the industry to be powered by the Snapdragon® 695 5G Mobile Platform. HONOR X9 will be available soon in two versions – 4G and 5G – in Saudi markets with exciting ......read more

    POCO Reaches New Heights with the Apex Flagship POCO F4 GT

    Introducing to the UAE also POCO Watch for an immersive and premium user experience   Dubai, UAE: May 10th 2022  – POCO, a popular technology brand among the world's young techies, launches in the UAE its latest flagship POCO F4 GT smartphone, heralding the apex of power, along with POCO Watch - the brand’s first-ever AIoT products.    Living up to its potential, POCO F4 GT delivers an impressively apex performance with a flagship 4nm Snapdragon® 8 Gen 1 processor, backed by a sophisticated LiquidCool Technology 3.0, a flat AMOLED display with 120Hz refresh rate, magnetic pop-up triggers, and topped off by 120W HyperCharge. In addition, the new POCO Watch, which has more than 100 fitness modes built in, a 24-hour heart rate tracker and a battery life of up to 14 days, is designed ......read more

    Lenovo Unveils New Yoga PCs to Empower Consumers to do more, their way

    ● At the pinnacle of portable performance, the new seventh generation of the Yoga Slim premium clamshell laptop line offers power, flexibility, and collaborative features as well as the smart adaptive performance of Lenovo’s X Power paired with the brilliant visuals of Lenovo’s PureSight Display ● Designed for the modern home, the new Yoga AIO 7 has an easily adjustable screen hinge and endless device-to-device collaborative options for a hybrid lifestyle ● Thanks to Lenovo’s CO2 Offset Service, carbon emissions of the new Yoga PCs are offset from production through to the average lifecycle of the device across Europe, Middle East and Africa   May 10, 2022 – Lenovo has unveiled today the next generation of premium, ultra-slim Windows 11 Yoga laptops featuring:  ● ......read more

    Western Digital Details Mission to Unlock the Potential of Data

    Company Unveils New Flash and HDD Offerings Inspired by All of the Ways People Use Data   Al Riyadh - May 10, 2022 – What’s Next Western Digital Event – At its What’s Next Western Digital event held today at the Ritz-Carlton San Francisco, Western Digital Corp. (NASDAQ: WDC) detailed its mission to unlock the potential of data by harnessing the possibility to use it. In a series of keynotes delivered by company leaders, Western Digital also unveiled breakthrough HDD and Flash innovations inspired by the ways individuals and businesses use data to create what’s next.    In his opening remarks, David Goeckeler, CEO of Western Digital, expressed his belief that as the only company in the world to run industry-leading HDD and Flash technology franchises, Western Digital is strongly ......read more

    PUBG MOBILE Launches Second Collaboration with Global Sensation ‘Baby Shark'

    PUBG MOBILE and Pinkfong Baby Shark are once again partnering to launch exclusive Baby Shark-themed items in-game and release a new music video that brings the fun of Baby Shark to one the world’s most popular mobile games.   AlRiyadh – 9th May 2022– Today PUBG MOBILE is launching its second exciting partnership with Pinkfong Baby Shark, one of the most influential pop culture icons behind the most-watched YouTube video of all time. This time around, players can get their hands on a variety of different Baby Shark-themed cosmetic items, as well as enjoy an all-new music video featuring PUBG MOBILE and Baby Shark’s airdrop-hunting team!     Between May 9th and June 2nd, players will be able to grab a number of new exclusive Baby Shark items, from a motorcycle and parachute to helmets ......read more

    5 Types of Photography Styles to Master

    Creativity is in the eye of the beholder, capture your type of photos with Sony Middle East & Africa   Dubai, UAE:  5th May 2022 – Budding photographers, this is your time to experiment with the various genres of photography to find your niche. Once you’ve found what you enjoy, hone your skills towards that genre and excel in it.    With so many different genres of photography to choose from, here are the 5 types of photography styles to master. Most importantly, when it comes to any kind of photography, a sturdy camera, a set of lenses, and a dash of creativity and patience will come in handy to shoot outstanding photos.    #1 Portrait photography: Capturing fun elements in the most natural state Portrait photography is a common genre among photographers that capture an ......read more

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    Discover the #RamadanInYou: du Launches New Campaign to Connect and Inspire Local communities in the UAE

    • du is celebrating Ramadan this year under the theme #RamadanInYou. • du will connect, encourage and inspire the local community to become a force for good and making meaningful social contributions   Dubai, UAE - April 4,  2022: du, from Emirates Integrated Telecommunications Company (EITC), today announced its brand new campaign to honour its community during the Holy Month of Ramadan. This year, du is celebrating Ramadan under the theme #RamadanInYou. This is In line with the core values that symbolize the Holy Month, to share, express kindness and empathy ......read more

    Samsung launches Galaxy A53 5G in the UAE

    Dubai, UAE – 1st April 2022 – Samsung Gulf Electronics today launched the Galaxy A53 5G, to deliver a complete package of the latest Galaxy innovations. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display and two-day battery life,1 the new Galaxy A53 features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design and advanced connected experiences. “It is a pleasure to announce the launch of Galaxy A53 5G, featuring the latest innovations to enable exceptional user experiences in the ......read more

    HONOR X8: A Truly Immersive Visual Entertainment Experience

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    Samsung's Trade-in Offers for the Galaxy S22 Series Now Available Ccross the UAE

     Customers can save up to AED 3,300, towards their new Galaxy by swapping up to three existing devices   Dubai, UAE – March 29, 2022 – Samsung Gulf Electronics announced that the trade-in initiative is up and running until July 31st for all UAE consumers wishing to purchase the brand-new Galaxy S22 Series. Customers can now save up to AED 3,300 on their Galaxy S22, Galaxy 22+, or Galaxy S22 Ultra by trading their current smartphone, smartwatch, or tablet from any brand. Those wishing to try this option to purchase a new Galaxy smartphone can trade-in as many as ......read more

    Vodafone Oman brings 5G Indoors with Ericsson Multi-Band Radio Dot System

    • Vodafone Oman and Ericsson successfully deploy Ericsson’s award-winning 5G multi-band Radio Dot System at the Vodafone Experience Hub in Mall of Oman and at the Vodafone Oman headquarters offices • Ericsson’s state-of-the-art multi-band Radio Dot 4475/Indoor Radio Unit (IRU) 8848 and advanced software features will offer subscribers a superior 5G indoor experience • The commercial deployment is the first in the Middle East for the specific band combination of Band 41 (2600MHz) and Band 3 (1800 MHz) using Ericsson Radio Dot 4475   Vodafone Oman and ......read more

    Unbox & Discover 2022: Teaser

    Ahead of the livestream broadcast of their 2022 Unbox & Discover event, Samsung Electronics has released a brief preview of the event in the form of a teaser video. Take a look at the video below for a sneak peak into how Samsung is set to redefine the role of the screen on March 30, along with the new viewing experiences set to be heralded by the all-new Neo QLED 8K lineup.  Be sure to tune in to Samsung’s Unbox & Discover 2022 event on either Samsung Newsroom or Samsung.com on March 30 at 6 p.m. UAE time to learn more about the future of the screen experience. ...read more

    Samsung Launches ‘Green Repair Campaign' to Provide Customers with Sustainable Experiences

    New repair options are now available for TV panels and mobile phone screens as part of the brand’s imminent strategy to reduce e-waste Dubai, UAE – 24 March 2022: Samsung Gulf Electronics today announced the ‘Green Repair Campaign’ to benefit all customers in the UAE with a new sustainable service designed to reduce e-waste with TV panel repairs and screen repairs for mobile phones. In this way, Samsung continues to vouch for a more sustainably future with timely support for consumers through eco-conscious solutions and exclusive benefits to spearhead product ......read more

    Xiaomi 12 Series Redefines Flagship Category Launches Two Devices in the UAE

    Dubai, UAE; March 23, 2022: Xiaomi launches the all-new flagship Xiaomi 12 Series in the UAE overlooking The Palm Jumeirah at The View at The Palm.  The launch event introduced two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12.   Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.     Capture cinematic shots at any time  Xiaomi 12 Series ......read more

    Sony Announces the World's Lightest Compact Constant F4 Wide-Angle Power Zoom G Lens™ FE PZ 16-35mm F4 G

    Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame Content Creation Dubai, UAE - 23 March 2022 – Sony now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G (model SELP1635G) – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.  The new lens packs Sony’s vast expertise in lens design into the world’s lightest  full-frame wide-angle power-zoom lens with ......read more

    Samsung Galaxy A53 5G Now Available for Pre-Orders across the UAE

    The Galaxy A53 5G gives you the power to make every day awesome, built with a stylish, sleek design, and packed with many of the powerful and fun features from the Galaxy S series Dubai, UAE – March 18 2022 – Samsung Gulf Electronics today announced that the Galaxy A53 5G is now available for pre-order across the UAE. Bringing you unfiltered creativity and openness, the latest addition to the Galaxy A series is designed for durability with water and dust resistance. Its Awesome display offers a window to see, explore and create with vivid outdoor visibility, coupled with ......read more

    HONOR introduces HONOR X8 with RAM Turbo Technology and Stunning Display

    Launches HONOR Online Store in UAE with exclusive benefits    UAE, 17th March 2022: Bringing HONOR’s innovative technology solutions to Middle East users, global technology brand HONOR today introduced the HONOR X8, the newest member of HONOR’s reliable HONOR X Series, a combination of cutting-edge technology, features and style. The HONOR X8 is a pivotal landmark in the series, it sets high standards by providing the customers an exquisitely slim and stylish design, a large screen with super narrow bezels and boasts an advanced memory capability the HONOR RAM Turbo, ......read more

    HONOR Introduces Powerfully Compact HONOR MagicBook X 14 and HONOR MagicBook X 15 featuring 10th Gen Intel® CoreTM Processors

    HONOR MagicBook X 14 and HONOR MagicBook X 15 deliver upgraded performance in a premium and slim body  March 17, 2022:  Global technology brand HONOR today unveiled HONOR MagicBook X 14 and HONOR MagicBook X 15 in UAE. Equipped with 10th Gen Intel® CoreTM Processors, the new HONOR MagicBook X 14 and HONOR MagicBook X 15 deliver upgraded performance in a premium and slim aluminum body. Featuring HONOR Magic-Link functionality for multitasking, a massive 56Wh battery , high speed dual-channel memory, a 2X2 MIMO dual antenna design and a Supersized Cooling Fan, the HONOR ......read more

    Meetings Run at Ease with LG Probream

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    The 5 best Mother's Day Gifts brought to you by Samsung

    Mother’s Day is fast approaching, and customers are still searching for the perfect gift for their favorite person. This special day is like no other, it is an occasion to express our gratitude for the woman in our lives whose affection bears no obstacle. Samsung is always happy to play its part in meaningful events, a brand tradition carried throughout its history. This time around, a selected five of our innovations show for a brilliant gift and ensure March 21st, 2022, lives long in the memory: Galaxy S22 & Galaxy S22+  From work to home, Galaxy S22 and S22+ are designed ......read more

    HONOR X8 Smashes Competition with Revolutionary Features and Outstanding Performance

    DUBAI, 15 MARCH - As a leading technology brand, HONOR continuously strives to create and deliver the most cutting-edge technology. From its iconic design to its superior performance and smooth and seamless user experience, HONOR has refreshed its X Series with a brand-new device “HONOR X8” that combines premium innovations and sleek design.  With the aim to change the market forever, the HONOR X8 comes with a host of exceptional capabilities, exquisite design, stunning display, outstanding photography and videography features and powerful performance that surpass its ......read more

    du to Showcase State-of-the-Art Security Solutions at World Police Summit 2022

    du’s latest innovative technologies are designed to streamline processes and enable a more efficient collection of critical information in emergency situations   Dubai, UAE, 14th March, 2022: du, from Emirates Integrated Telecommunications Company (EITC), has announced its participation at the World Police Summit, taking place from 14-17 March 2022 at Dubai Exhibition Centre, Expo 2020. As a prime sponsor, du will showcase its latest next-generation solutions and technologies and share best practices in an effort to support security forces empower a better quality of life ......read more

    Samsung's New Galaxy Tab S8 Series Now Available across the UAE

    Unlock your multitasking abilities with Samsung’s latest addition to the Galaxy Tab family, the new Galaxy Tab S8 series Dubai, UAE – March 11, 2022: Samsung Gulf Electronics today launched its new Galaxy Tab range, introducing the Galaxy Tab S8, S8+ and S8 Ultra in the UAE. Developed with sophisticated hardware, the new Galaxy Tab S8 series showcases a beautiful display that is both functional and sleek and allows you to experience the most powerful performance, powering you through your day and night. “It is my utmost pleasure to be introducing the new Galaxy ......read more

    HONOR X8 is coming soon with HONOR RAM Turbo that promises to be a Game-Changer in the Industry

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    Samsung Launches its Latest Galaxy S22 Series in the UAE

    Available in three models, Galaxy S22, S22+, and S22 Ultra offer the most cutting-edge display ever yet, powered for creativity, self-expression and to carry you through your busiest moments.    Dubai, UAE –March 10, 2022: Samsung Gulf Electronics today launched the Galaxy S22 Series across the UAE. Galaxy S22, S22+ and S22 Ultra are all equipped with the latest technologies to power you through your day, and night whilst offering a sleek display and revolutionary camera features to inspire creative experiences.    Osman Albora, Head of Mobile Experience ......read more

    The All-Around Ace POCO X4 Pro 5G is Now Available in the UAE

    POCO X4 Pro 5G delivers an all-around flagship-level experience with a 120Hz AMOLED display, 108MP camera, and 67W turbo charging   POCO M4 Pro entertainment powerhouse combines unbeatable affordability, quality, and performance   Dubai, UAE,  9 March 2022: POCO, a popular technology brand among the world's young techies, held the global launch of POCO X4 Pro 5G and POCO M4 Pro last month during the Mobile World Congress (MWC) Barcelona 2022, the world's most influential exhibition for the mobile industry.   This was the company's first official ......read more

    Presentations on the Go With One Quick Share

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    Samsung Livestreams Unpacked 2022 at Decentraland, its First in the Metaverse

    Dubai, UAE, 4 March 2022:  Samsung Electronics has once again proven its pioneering innovative quest to cater to its audiences, mainly GenZ, through the broadcasting of Unpacked, which took place on 9 February in Samsung 837X, an immersive virtual world in Decentraland modelled after the company’s flagship store in New York City. The new experience highlights sustainability and the changes we can all make towards a positive environmental impact. For the first time ever in the metaverse, fans watched Galaxy Unpacked live in the Connectivity Theater, where Samsung set an epic new ......read more

    du Partners with INSEAD Alumni Association UAE to Grow Innovation Ecosystem and Drive Technology Advancements in the UAE

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    Ooredoo and Ericsson Partner to Modernize Oil and Gas Enterprise Network in Qatar

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    Lenovo Tempts Student Gamers with New IdeaPad Gaming Laptops and Legion Wireless Mouse for Gaming, Homework and More

    March 2, 2022 – Lenovo™ introduced its new IdeaPad™ Gaming 3i and IdeaPad Gaming 3 laptop series in two screen sizes, 15-inch and 16-inch, that are ideal for younger, new gamers entering this world of gaming who want to impress with the right gaming firepower. This re-energized lineup sports a stylish makeover inside and out with improved thermal components for quieter gameplay, fresh chassis colors and high-performance detailing, not to mention a beefed-up WQHD+ panel option.    The new IdeaPad gaming laptops are portable enough to tote virtually anywhere ......read more

    For the Second Time Around in the UAE, Samsung Projector ‘The Freestyle' Sells Out on Samsung.com

    Dubai, UAE – 2nd March 2022:  Samsung Electronics has once again sold out The Freestyle on samsung.com following the recent launch for pre-orders on February 14, with fans eager to snap up the innovative new device. The all-new portable screen and entertainment device will resume soon. Until then, consumers can register their interest on samsung.com  Samsung Electronics’ The Freestyle has been designed to match the versatile lifestyle of today’s users by allowing them to embrace their passions with flexibility. The Freestyle versatility is embodied by its ......read more

    Honor Announces Global Launch of All-New Honor Magic4 Series at MWC 2022

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    Productivity Unleashed with Latest ThinkPad™ Laptops and ThinkVision™ Mobile Monitor

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    Galaxy Buds2: Immerse Yourself in Deep, Rich Audio

    February 28, 2022:  Get ready to indulge in a new level of premium sound quality with Galaxy Buds2. Delivering a rich, balanced sound, Samsung’s next-generation earbuds come with dynamic two-way speakers, enhanced Active Noise Cancellation and a comfortable fit that you can wear for a long period of time. With a range of new features to take your audio experiences to the next level, Galaxy Buds2 not only make your voice clearer on calls but they also allow you to be completely immersed in your music, videos, and entertainment. Galaxy Buds2 are the lightest and smallest earbuds ......read more

    Lenovo Delivers Record Quarter and Holds Biggest Market Share in the Gulf at 27.8%

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    Sony Introduces New XAV-9500ES Touchscreen In-Car Entertainment System

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    Demand for Samsung Galaxy S22 46% Higher Compared to its 2021 Predecessors

    Dubai, UAE – 24, February 2022 – Samsung Gulf Electronics is attracting GCC wide attention with the launch of its new Galaxy S22 Series as pre-orders keep increasing every day, and more stocks are now planned to deliver to huge customer demand, as the latter surged 46% higher than its 2021 predecessors in the GCC alone.  Osman Albora, Senior Director – Mobile Experience Division, Samsung Gulf Electronics, said: "We are absolutely delighted about the region wide response to our newly launched Galaxy S22 series. Such monumental interest in Galaxy S22 series has ......read more

    Upgrade Your Laptop With LG Gram

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    Sony Introduces LinkBuds, a New Frontier for Headphones

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    Rise to the Challenge with the All-New Redmi Note 11 Series

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    Samsung's all-new Portable Screen and Entertainment Device “The Freestyle” Now Available for Pre-Order across the UAE

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    Samsung Galaxy Tab S8, S8+ and S8 Ultra Now Available for Pre-Order in the UAE

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    Starting the New Year with a Smart Home Ecosystem from LG

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    New Samsung Galaxy S22, S22+ and S22 Ultra Now Available for Pre-Order in the UAE

    Dubai, UAE – February 10, 2022 – Samsung Gulf Electronics today announced that pre-orders for new Galaxy S22 Series is now available across the UAE. Galaxy S22, S22+ and S22 Ultra introduce dynamic cameras with advanced intelligent image processing to make every moment epic. Built with a bold, sustainably conscious design, Galaxy S22 Series is designed to be both beautiful and environmentally conscious.    “The new Galaxy S22 Series is an amazing step forward and we are excited to its fast approaching launch in the UAE. Inspired by the onset of the digital ......read more

    Under the slogan (towards 100% digital government) TDRA Issues the UAE Digital Transformation Enablers Report

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    Achieve Surround Sound with LG Sound Bar

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    Jumbo's Biggest Raffle Draw Awards UAE Shoppers 1KG Gold

    February 07, 2022:  Jumbo Electronics, a leading consumer electronics retailer in the UAE announced the winners of it’s Dubai Shopping Festival 1KG gold prize at Mall of The Emirates. The lucky winner of the 1KG Gold is Mr. Raveesh Pillai, who has been living in the UAE for the last 15 years, in addition to the 1KG winner there were also 47 daily 10gm Gold winners at Jumbo during the DSF.   The winners entered the draw using their digital raffle coupon, acquired after spending a minimum of AED 1,000 in the Jumbo stores or on jumbo.ae online during the Dubai Shopping ......read more

    Sony Corporation Achieves an Increase of 32% in Operating Income for Q3 FY2021

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    Samsung's Soundbar Range takes Sound Quality and Innovation to an Entirely New Level

    February 01, 2022:  Inspired by an ever-evolving content culture, sound today is constantly becoming richer, fuller, and more expressive. The days of one-directional ‘mono’ sound are long gone, and Samsung is at the forefront of this trend, ushering in a new era of multi-directional channels that allow sound to fill up the surrounding space and deliver cutting-edge audio experiences.  With customer expectations constantly increasing as a result, Samsung has spared no effort in developing high-quality soundbar products that deliver the most realistic, crystal clear ......read more

    LG Supports Growing Demand for HVAC Retrofitting Across Healthcare Environments

    As Administrator and Developers Strive to Achieve Greater Operational Excellence, LG is Delivering a Suite of Advanced Air Purification and Ventilation Technologies Dubai, January 28, 2022:  Each type of building or commercial facility has its own set of requirements for comfort and energy consumption. However, healthcare facilities present a particularly unique set of requirements for the installation of HVAC systems.  Simultaneous climate and airflow control is crucial to preserving the health and safety of patients and healthcare workers alike. Yet, it can often be ......read more

    Samsung Electronics Announces Fourth Quarter and FY 2021 Results

    Record quarterly revenue of KRW 76.57 trillion, operating profit at KRW 13.87 trillion Consumer electronics to focus on maintaining solid profitability January 28, 2022 – Samsung Electronics today reported financial results for the fourth quarter and the fiscal year 2021. The Company posted KRW 76.57 trillion in consolidated revenue, a quarterly record and KRW 13.87 trillion in operating profit in the quarter ended December 31, 2021. For the full year, it reported KRW 279.6 trillion in revenue, a new historic high and KRW 51.63 trillion in operating profit. The fourth quarter ......read more

    LG Announces 2021 Financial Results

    Highest Full-Year and Fourth-Quarter Revenues in LG Electronics’   History Driven by Strong Demand in Premium Home Appliances and TVs    January 27, 2022 — LG Electronics Inc. (LG) continued its strong performance in 2021, achieving the highest annual revenues in its history with full-year sales of KRW 74.72 trillion (USD 63.16 billion). This increase of 28.7 percent over 2020 was attributed primarily to stronger sales of premium home appliances and OLED TVs. Operating profit of KRW 3.86 trillion (USD 3.27 billion) was essentially unchanged, declining 1 ......read more

    1300 contestants have participated in the hackathon TDRA honors the winners of the International Virtual Hackathon

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    Sony FX6 Firmware Update Boasts New Features Including Real-Time Tracking and Breathing Compensation

    Dubai, UAE, 25th January 2022 – Sony Middle East & Africa announced a new firmware update (Version 2.00) for full-frame Cinema Line camera, FX6, which includes AI-based Real-time Tracking – a long-awaited Auto Focus feature that enables extreme precision when tracking subjects. Real-time Tracking uses colour, pattern (brightness) and distance (depth) data to process spatial information in real time and AI detects and keeps track of the subject’s eye and face for tenaciously high accuracy. Based on customer feedback, Sony incorporated new technologies into the ......read more

    Seamless Streaming Achievable With LG's Ultra Large TV's

    Consumers Can Purchase LG TV’s and Stream Apple TV Content for up to Three Months     Dubai, January 24th – With the start of the new year comes the release of a bevy of bingeworthy movies and TV shows to stream. From Netflix’s guilty pleasure, Emily in Paris, to Apple TV’s Ted Lasso, there is truly something for everyone to enjoy. In this era of premium at-home streaming, now is the perfect moment to upgrade to a new TV – one that can bring out the lights of Paris, feel the energy of an exciting football game, or sense the tension of an ......read more

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