The brand showcases rare pieces worn by the stars, and educates customers about responsibly sourced diamonds
(Dubai, UAE: November 22nd, 2012): Forevermark Diamonds, in association with Damas, the Middle East's leading jewellery and watch retailer, has today (November 21st, 2012) inaugurated a diamond exhibition of its ‘Red Carpet Collection' pieces in the Mall of the Emirates, South Galleria. The exhibition will run from November 21st to November 24th 2012.
The exhibition showcases pieces worn by some of the world's most beautiful and talented celebrities including Elizabeth Hurley, Eva Longoria, Alicia Keys, and Joanne Froggatt, and will also educate customers about responsibly sourced diamonds. Forevermark is a diamond brand from the De Beers Group of companies, benefitting from over 120 years of diamond expertise.
Forevermark diamonds come with a promise that they are beautiful, rare, and responsibly sourced. Each Forevermark diamond is carefully selected and comes from a source committed to high business, social and environmental standards; is beautifully crafted by a select group of diamantaires; and exclusively available from select jewellers around the world. Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and an individual number. Each Forevermark diamond has been responsibly sourced and has directly benefited the communities from which it comes. This careful selection process means that Forevermark diamonds are the world's most carefully selected diamonds.
Forevermark collections are exclusively available at six Damas stores within the UAE, specifically in the Marina Mall Abu Dhabi boutique, the Mall of Emirates boutique, the Dubai Mall boutique, the Deira City Centre store, and two stores in the Dubai Gold Souq.
For more information, please visit www.damasjewellery.com or www.forevermark.com
Headquartered in Dubai,United Arab Emirates, Damas is the Middle East's leading jewellery and watch retailer. Founded in 1907, the company today operates around 300 stores distributed across 11 countries, most of which are located in the GCC region. The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Forevermark, Paspaley, Mikimoto, Carrera y Carrera, Girard Perregaux, Vacheron Constantin, among many others. Damas' popular in-house brands include Farfasha, OneSixEight Gehna, Hayati, Fulla, Legacy, and many more.
An ongoing commitment to setting benchmark standards in quality, craftsmanship and customer service have enabled Damas to win many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.