GoDubai
Desert Safari & Dhow Cruise Special Offer !
Ruler of Dubai, Dubai World Central, Al Maktoum Airport, Bawadi, The Palm, The World, Al Burj Dubailand, women tourists, tourism for the disabled, history, geography, culture, religion, tourism hotspots,security, family fun, nightclubs, tours & excursions, environment, transport Dubai Citylife : Family, Kids & Teens, Women, Health & Fitness, Education & Training, Your Home, Clubs and Organisations, Phototour, Local Media, Govt.Services, Life Line Explore Dubai, Getting Around, Museums, Events & Calenders, Day Trips, Outdoors, Desert Safari, Excursions Dining Dubai : Restaurants, Events, Promotions, Whats New, Whats Hot, Specials, Recipes Dubai Shopping, Malls, Special Offers, Promotions Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Showtime Dubai : Movies Reviews, Show Showing in Dubai, Sharjah, Abu Dhabi, Ajman Art Shows, Concerts, Sporting Events, Theatres, Movies Dubai Schools,University, Colleges, Technical, Information Technology Schools, BS, MBA, MBBS, BBA, Science, Higher education, Listing Dubai Business, Press Releases, Events, News
Lifestyle  |  Family  |  Kids & Teens  |  Women  |  Health & Fitness  |  Your Home  |  Clubs & Organisations  |  Education  |  Photo Tour  |  Local Media  |  Govt Service  |  Info Lines
Citylife > Product Launches
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Dubai Hotel Booking
Hotel
City
Category
 
Five Star Hotel
Four Star Hotel
Three Star Hotel
Two Star Hotel
Hotel Apartments
Book Dubai Excursions and Tours
Desert Safari
USD 55 Only
Dhow Dinner Cruise
USD 48 Only
Panoramic City Tour
USD 47 Only
East Coast Tour
Hatta Trek
Al Ain Tour
Desert Balloon Safari
Helicopter Tour
Deep Sea Fishing
To book any of our tours Click Here

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Dubai Info
Coming to Dubai
Holidays in the UAE
Visit Visas
Shop Smart
Recycling Centres
Clubs & Organisations
Employment Agencies
Movie Search
latest films in dubai, movies in dubai, english film, hindi film, movie reviews
Get the reviews and the ratings.
Art Corner
A different perspective
Canvasing for Art
Fantasy brought alive
The Desert Odyssey
Breathing Life into Art


Latest Dubai Product Launches
  • TAG Heuer’s long-standing partnership with Arab Watch Guide (AWG) Founder Hassan Akhras reaches its peak in Dubai on February 2, as he takes part in IRONMAN 70.3
  • Sports and the values it conveys are deeply-rooted in TAG Heuer’s DNA. Furthering this strong association with the sports arena, the brand will be backing established local watch influencer as he gets ready to take on his share of #DontCrackUnderPressure moments
DUBAI, 30 January 2018 –  Complementing the sporting philosophy at the heart of its brand’s key positioning, Swiss Watchmaker TAG Heuer’s continued collaboration with Arab Watch Guide Founder and IRONMAN competitor, Hassan Akhras, will see the brand once again associated with cycling, swimming, and running as the event gets underway on February 2. 
 
TAG Heuer has a strong link with all three sporting codes. This became evident in cycling after the brand unveiled its partnership with the BMC Racing Team in 2016, partnering 10 major races on the international circuit, including the Dubai and Abu Dhabi Tours. The brand also has a long-standing association with prestigious marathons including the New York City Marathon, the Chicago Marathon and the Paris Marathon for which it has been the Official Timekeeper and Official Watch. Swimming is also relevant to the brand and its Aquaracer collection is perfectly suited to the sport. With heritage and tradition in each of these sporting disciplines, it was a natural choice to align with watch enthusiast and blogger Hassan Akhras.
 
TAG Heuer partnered with Hassan Akhras, focusing on his preparations to compete in all three of these disciplines in the build-up to the much-awaited IRONMAN 70.3 which takes place in Dubai on February 2, 2018. The competition is the culmination of a journey that has seen Hassan Akhras working towards the event over the last year, and seen him compete in every triathlon and IRONMAN event in the region, including events in Abu Dhabi, Ras Al Kaimah, Bahrain, and Oman. 
 
TAG Heuer has come to be known with icons who all reflect the common values of mental strength, a disruptive attitude and ambition. Hassan Akhras, is in this sense, a perfect fit as his year of training was replete with its fair share of trials and extreme #DontCrackUnderPressure moments that tested the boundaries of his endurance. 
 
What makes things more exciting is the fact that Hassan Akhras, while being athletic, is by no means a professional athlete. In terms of training, he is being coached by GROWINGS coach Trace Rogers and took trips to Ras Al Khaimah and Khor Fakkan to train, as well as completing further trips and triathlons to build stamina in preparation for the Dubai event.
 
Speaking about this interesting partnership, Anne-Claire Richomme, Marketing Manager TAG Heuer Middle East, said, “Pushing boundaries and breaking rules are integral to our rich heritage and what Hassan Akhras is attempting to do with the IRONMAN 2018, is in that sense a perfect fit with our brand ideologies.”
Hassan Akhras too was extremely enthusiastic about having found a partner that supported him and said: “Last year I decided to dedicate all of 2017 to the training and journey towards IRONMAN 70.3, and I needed a partner that would share my vision, my goals and my beliefs. It also made complete sense that my main partner would ultimately come from the watch world as I am a collector and watch blogger. I was looking for a brand that believes in never quitting, never letting go under pressure, no hiding; an avant-garde brand. It was TAG Heuer that came to mind and I decided to pitch my idea to their team, hoping they would share my enthusiasm for this journey and get on-board. It’s been a tough journey with a lot of ups and downs, but I’m looking forward to February’s challenge at IRONMAN 70.3”

Posted by : GoDubai Editorial Team
Viewed 19550 times
Posted on : Tuesday, January 30, 2018  12:23:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Top  

Most Viewed Press Release posted in the last 7 days
Do Explore More with Pandora
MAC - Prep + Prime Fix +
Caudalie The Cleansing Collection
Glambeaute.com's Special Ramadan Beauty Packs
Marchon Eyewear New Collections
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at Whi...
1st Edition of Cannes International Film Festival From May 8 to 19, 2018
Pick what suits you from essence Spring/Summer 2018 nail polish collection
Iftar at Roda Al Murooj
Kristoff Hopes for Hometown Heroics as Hammer Series Starts in Stavanger
Panasonic Continues to Raise the Bar for Excellent Customer Service
Breitling's Navitimer 8 Collection Arrives in The Middle East
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Get Your Nails Summer Ready with FC Beauty
OMEGA goes onshore in Newport to unveil the Volvo Ocean Race winner's watch
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Ho...
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality
Experience MG Motor This Ramadan
Emirates Post Offers Valued Discounts to Six Destinations this Ramadan
Revel in the all-new Mango Memory Menu – a summer treat by Moombai & Co
Dubai Festival City is the place to be this Ramadan
Happy Father's Day with Saint Honore Allure
Word's Best Air Purifier Launched in Dubai
STARVAC launches a new treatment method for natural body and face care
MINI Middle East launches partnership with ekar to provide premium cars to carsh...
Iftar At Roda Al Bustan
Dubai Customs participates in Shenzhen Security Summit
Sheikh Juma launches his Asian Games preparations with NAS Run
OMO Set To Launch the 9th Edition Of Its Charitable Initiative 'Share A Touch Of...
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
Dynamic Colombian Rodriguez Storms Into Atco Psa Dubai World Series Finals as Li...
The Puppeteer Behind ‘Star Wars'
Defending champs Surprise down Raptor to reach semis
Celebrate the Gift of Giving this Ramadan with BurJuman
Spotlight on the Sacred Art of Inshad; Call for Public and Private Support to Singers
Villa Rotana Celebrating the Holy Month of Ramadan with Dubai Taxi Drivers
Manzil Healthcare Services now offer remote monitoring assistance, opening new p...
Trakhees service center receives 4-star rating
Defending champions Surprise stunned in NAS Volleyball opener
Shurooq Announces Pioneering Korean Healthcare Project in Sharjah
Ideal Standard's Strada II Range Sets New Standards in Design
UAE Investors Look for Reassurance as Market Volatility Causes Anxiety
Roger Dubuis Excalibur Knights of the Round Table III
Bayzat – Solving Problems for SMEs
Abu Dhabi Smart Solutions and Services Authority Successfully Throws the Spotlig...
Founder's Memorial 30 metre Constellation Installation
Magic Marco: UAE Team Emirates' Marco Marcato Takes Top Five Spot in Stage 18 of...
H.H Sheikh Saud Meets Palace Museum Beijing Officials in Ras Al Khaimah to Unear...
University of Balamand in Dubai receives licence to offer Professional Teaching ...


About Us  |  Weather   |  Prayer Timings  |  Organiser  |  Free Fax  |  Online Experts  |  Contests  |  Jobs Available  |  GoDubai Birthdays  |  E-Cards  |  Subscribe  |  Contact  |  Help
Search  |  Advertise with us  |  GoDubai Newsletter  |  Discussion Board  |  Daily Horoscope  |  Daily Recipes  |  Tip of the Day  |  Joke of the Day

Site Designed and Hosted by Global Innovations, Dubai.  © 1996-2014, Global Innovations About Us  |  Contact Us  |  Subscribe  |  Privacy Policy  |  Download Travel Guide  |  Sitemap
Best Viewed with 1024x768 screen resolution  
Please feel free to contact us : enquiry@godubai.com