GoDubai
Desert Safari & Dhow Cruise Special Offer !
Ruler of Dubai, Dubai World Central, Al Maktoum Airport, Bawadi, The Palm, The World, Al Burj Dubailand, women tourists, tourism for the disabled, history, geography, culture, religion, tourism hotspots,security, family fun, nightclubs, tours & excursions, environment, transport Dubai Citylife : Family, Kids & Teens, Women, Health & Fitness, Education & Training, Your Home, Clubs and Organisations, Phototour, Local Media, Govt.Services, Life Line Explore Dubai, Getting Around, Museums, Events & Calenders, Day Trips, Outdoors, Desert Safari, Excursions Dining Dubai : Restaurants, Events, Promotions, Whats New, Whats Hot, Specials, Recipes Dubai Shopping, Malls, Special Offers, Promotions Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Showtime Dubai : Movies Reviews, Show Showing in Dubai, Sharjah, Abu Dhabi, Ajman Art Shows, Concerts, Sporting Events, Theatres, Movies Dubai Schools,University, Colleges, Technical, Information Technology Schools, BS, MBA, MBBS, BBA, Science, Higher education, Listing Dubai Business, Press Releases, Events, News
Lifestyle  |  Family  |  Kids & Teens  |  Women  |  Health & Fitness  |  Your Home  |  Clubs & Organisations  |  Education  |  Photo Tour  |  Local Media  |  Govt Service  |  Info Lines
Citylife > Product Launches
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Dubai Hotel Booking
Hotel
City
Category
 
Five Star Hotel
Four Star Hotel
Three Star Hotel
Two Star Hotel
Hotel Apartments
Book Dubai Excursions and Tours
Desert Safari
USD 55 Only
Dhow Dinner Cruise
USD 48 Only
Panoramic City Tour
USD 47 Only
East Coast Tour
Hatta Trek
Al Ain Tour
Desert Balloon Safari
Helicopter Tour
Deep Sea Fishing
To book any of our tours Click Here

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Dubai Info
Coming to Dubai
Holidays in the UAE
Visit Visas
Shop Smart
Recycling Centres
Clubs & Organisations
Employment Agencies
Movie Search
latest films in dubai, movies in dubai, english film, hindi film, movie reviews
Get the reviews and the ratings.
Art Corner
A different perspective
Canvasing for Art
Fantasy brought alive
The Desert Odyssey
Breathing Life into Art


Latest Dubai Product Launches
  • TAG Heuer’s long-standing partnership with Arab Watch Guide (AWG) Founder Hassan Akhras reaches its peak in Dubai on February 2, as he takes part in IRONMAN 70.3
  • Sports and the values it conveys are deeply-rooted in TAG Heuer’s DNA. Furthering this strong association with the sports arena, the brand will be backing established local watch influencer as he gets ready to take on his share of #DontCrackUnderPressure moments
DUBAI, 30 January 2018 –  Complementing the sporting philosophy at the heart of its brand’s key positioning, Swiss Watchmaker TAG Heuer’s continued collaboration with Arab Watch Guide Founder and IRONMAN competitor, Hassan Akhras, will see the brand once again associated with cycling, swimming, and running as the event gets underway on February 2. 
 
TAG Heuer has a strong link with all three sporting codes. This became evident in cycling after the brand unveiled its partnership with the BMC Racing Team in 2016, partnering 10 major races on the international circuit, including the Dubai and Abu Dhabi Tours. The brand also has a long-standing association with prestigious marathons including the New York City Marathon, the Chicago Marathon and the Paris Marathon for which it has been the Official Timekeeper and Official Watch. Swimming is also relevant to the brand and its Aquaracer collection is perfectly suited to the sport. With heritage and tradition in each of these sporting disciplines, it was a natural choice to align with watch enthusiast and blogger Hassan Akhras.
 
TAG Heuer partnered with Hassan Akhras, focusing on his preparations to compete in all three of these disciplines in the build-up to the much-awaited IRONMAN 70.3 which takes place in Dubai on February 2, 2018. The competition is the culmination of a journey that has seen Hassan Akhras working towards the event over the last year, and seen him compete in every triathlon and IRONMAN event in the region, including events in Abu Dhabi, Ras Al Kaimah, Bahrain, and Oman. 
 
TAG Heuer has come to be known with icons who all reflect the common values of mental strength, a disruptive attitude and ambition. Hassan Akhras, is in this sense, a perfect fit as his year of training was replete with its fair share of trials and extreme #DontCrackUnderPressure moments that tested the boundaries of his endurance. 
 
What makes things more exciting is the fact that Hassan Akhras, while being athletic, is by no means a professional athlete. In terms of training, he is being coached by GROWINGS coach Trace Rogers and took trips to Ras Al Khaimah and Khor Fakkan to train, as well as completing further trips and triathlons to build stamina in preparation for the Dubai event.
 
Speaking about this interesting partnership, Anne-Claire Richomme, Marketing Manager TAG Heuer Middle East, said, “Pushing boundaries and breaking rules are integral to our rich heritage and what Hassan Akhras is attempting to do with the IRONMAN 2018, is in that sense a perfect fit with our brand ideologies.”
Hassan Akhras too was extremely enthusiastic about having found a partner that supported him and said: “Last year I decided to dedicate all of 2017 to the training and journey towards IRONMAN 70.3, and I needed a partner that would share my vision, my goals and my beliefs. It also made complete sense that my main partner would ultimately come from the watch world as I am a collector and watch blogger. I was looking for a brand that believes in never quitting, never letting go under pressure, no hiding; an avant-garde brand. It was TAG Heuer that came to mind and I decided to pitch my idea to their team, hoping they would share my enthusiasm for this journey and get on-board. It’s been a tough journey with a lot of ups and downs, but I’m looking forward to February’s challenge at IRONMAN 70.3”

Posted by : GoDubai Editorial Team
Viewed 23028 times
Posted on : Tuesday, January 30, 2018  12:23:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Top  

Most Viewed Press Release posted in the last 7 days
NARS Erdem SS19 Beauty Report
Diana Arno Expands Online Shopping to Middle East
Defying Age With Skin Republic's Gold and Platinum Face Masks
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
FOREO To Attend TFWA: the World's Largest Travel Retail Show
Lacoste.12.12 Collection
Trevor Sorbie Range Relaunches in the UAE
Honor Set to Go Beyond Limits With the Launch of Honor 8x
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
Dubai Parks and Resorts Celebrates Saudi National Day
The Mummies of Dubai Give Their Kids a Preppy Style Makeover
New GUESS Handbags for FW18
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Ministry of Human Resources and Emiratisation, Huawei and Honor launch ICT Compe...
Huawei Deepens Cooperation with Duisburg to Transform Germany's Industrial Hear...
Tips & Toes Hits the Big 3-5!
Al-Futtaim ACE launches its stylish new Outdoor collection
William Collection by Hugo Boss
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
Eberhard & Co. Scafograf 100 For Elegant Lady
Hyperloop Transportation Technologies, Partners, and Government Stakeholders Mov...
du Wins Smart Cities Award at the Telecoms World Middle East 2018
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
WWE® Crown Jewel Set for November 2 in Saudi Arabia
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
New Homologations for Pirelli Tyres
The Ferrari Monza SP1 and SP2 unveiled – the first models in a new concept of li...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
Cadillac XT4 Delivers Dynamic Driving Experience
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
2018 FW in style at Zippy
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show
Gitex Shopper Introduces Xperience Zones to Ramp Up Region's Largest Technology ...
du Opens New Business Centre in DIFC for Enterprise Customers
Fidu Properties unveils second office in Dubai; eyes expansion in UAE
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
American Dream: a Capsule Collection Celebrating Guess' Iconic Heritage!
Introducing the Autumn Winter 18 Poetic Collections
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
New Online Butcher and Smokehouse CarniStore Will Get Your Meat-Sweats Going
Baldinini releases FW 18/19 collection in UAE
LG's Ergonomically Designed Products Put Consumer Wellbeing in the Forefront
Free ECG and consultation with specialist cardiologist for UAE residents ahead o...
His Highness Sheikh Ahmed bin Saeed Al Maktoum receives the President and Vice C...
IYNC and the UAE Discuss the Way Forward for Global Nuclear Energy at IAEA Gener...


About Us  |  Weather   |  Prayer Timings  |  Organiser  |  Free Fax  |  Online Experts  |  Contests  |  Jobs Available  |  GoDubai Birthdays  |  E-Cards  |  Subscribe  |  Contact  |  Help
Search  |  Advertise with us  |  GoDubai Newsletter  |  Discussion Board  |  Daily Horoscope  |  Daily Recipes  |  Tip of the Day  |  Joke of the Day

Site Designed and Hosted by Global Innovations, Dubai.  © 1996-2014, Global Innovations About Us  |  Contact Us  |  Subscribe  |  Privacy Policy  |  Download Travel Guide  |  Sitemap
Best Viewed with 1024x768 screen resolution  
Please feel free to contact us : enquiry@godubai.com