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Latest Dubai Product Launches
  • Xperia XZ1 combines Sony’s ground-breaking Motion-Eye™ camera and Super slow motion video with new smile Predictive Capture and Autofocus burst functions, an all-new 3D Creator feature, and 5.2” Full HD HDR display 
  • The latest addition to Sony’s super mid-range family, Xperia XA1 Plus, exceeds your entertainment expectations, bringing you a different Full HD display size (5.5”), high-end camera specifications with 23MP sensor, all day battery life and unique fingerprint sensor for security personalisation
  • Xperia XZ1 will run Android™ 8.0 Oreo and feature Qualcomm® Snapdragon™ 835 Mobile Platforms for smooth performance and super-fast download speeds 
Dubai, UAE, September 3, 2017:  Sony Mobile Communications (“Sony Mobile”) today announced two additions to its Xperia portfolio, Xperia XZ1 and its super mid-range family, Xperia XA1 Plus.
 
The product unveiling follows Sony Mobile’s recent Q1 2017 financial results, which saw operating income reach 3.6 Billion Yen (US$ 32.9 Million) for the first quarter of this year.
 
Xperia XZ1
Harnessing the latest Sony innovation and audio technologies to offer immersive entertainment all wrapped up in a timeless premium design, Xperia XZ1 incorporates the latest Motion Eye™ camera for capturing detail beyond human eye capability, new ground-breaking technology for mobile with 3D scanning, class-leading display technologies for beautiful on-screen images including HDR display, and a premium listening experience with Hi-Res Audio. 
 
Combining advanced processing power with super-fast download speeds, Xperia XZ1’s memory-stacked Exmor™ RS image sensor pushes motion capture to the next level and produces exceptional image quality. You can create sensational videos from your everyday moments by recording in 960 frames per second, providing stunning Super slow motion video playback . Plus, the 19 MP rear camera new Predictive Capture stays one step ahead and automatically starts buffering images when it detects action or even a smile, before you press the shutter button. So you can find a moment you have missed from a selection of up to four shots. Its new Autofocus burst intelligently follows your subject, adjusting the focus to make sure your action shots stay sharp. Rounding off the premium camera experience is the first-class 13-megapixel front camera with a 1/3” sensor and a display flash so you’ll get outstanding selfies in any light.
 
Showing a breakthrough in mobile creativity, 3D Creator is Sony’s unique, innovative in-house algorithm for fast and easy scanning of 3D objects, offering a new world of creative possibilities. For the first time ever in a smartphone, you can capture high quality 3D scans of objects in just one minute using the four scan modes; head scan, face scan, food scan and freeform scan. Each mode has its own custom guides for ease of use and after finishing your object scan there are various playful options. Either share with your friends on messenger apps using 3D stickers or upload to the 3D community such as Sketchfab, make the scan come alive by using it to create an avatar for use in the camera AR effects options, third party apps or as a live wallpaper, or even send your scan to a 3D printer to make it into a memorable keepsake. Within the 3D Creator app you can also choose the ‘Find More’ button which takes you to even more possibilities available through Google Play, to explore a wider and ever growing 3D ecosystem. 
 
Xperia XZ1 takes full advantage of Sony’s BRAVIA TV technology and it brings more colour and contrast to immerse yourself in your favourite shows and movies in stunning realism, by incorporating HDR (High Dynamic Range) in its 5.2” Full HD display. Further technologies, including TRILUMINOS™ Display for mobile, X-Reality™ for mobile and Dynamic Contrast Enhancer work together to give razor-sharp, detailed and brighter images on screen. 
 
Sony audio expertise also lets you immerse yourself in the truly authentic sound of Hi-Resolution Audio with Xperia XZ1, enabling you to enjoy every nuance and detail in a track as if you’re right there with the artist. Thanks to Sony’s DSEE HX you can also enjoy more of your music in near Hi-Resolution with its upscaling capability. Enjoy your music and movies with or without headphones using the evolved stereo speakers with S-Force Front Surround, bringing you 50% more sound pressure  than previous Xperia models. Plus the built in Digital Noise Cancelling (DNC) technology reduces exterior noise by up to 98% when paired with DNC headphones for undisturbed listening.
 
Xperia XZ1 is water resistant , dust-proof and reinforced with Corning® Gorilla® Glass 5 on the display so it’s tough enough to take on your day. For a personalised touch, the integrated fingerprint sensor recognises you intuitively, giving it that unique and secure assurance.  Wrapping up the premium design are four new colours, each inspired by natural light and the beautiful arrival of the changing tones as morning arrives; Moonlit Blue, Venus Pink, Warm Silver, and our classic Black. To enhance your lifestyle choice, Sony’s new h.ear (pronounced ‘hear’) headphones (h.ear on 2 Mini Wireless, h.ear on 2 Wireless NC and h.ear in 2 Wireless) will also be available in harmonised colours to complement your Xperia.
 
Xperia XZ1 is powered by the cutting-edge Qualcomm® Snapdragon™ 835 Mobile Platform with X16 LTE, designed to provide blazing fast Gigabit LTE downloads speeds (up to 1Gbps) and performance to enjoy a modern lifestyle whilst working or having fun. The Snapdragon 835 Mobile Platform is engineered to support stunning graphics, smooth performance and enhanced battery efficiency. Perfect for smooth, responsive gameplay of your favourite PlayStation®4 games using PS4 Remote Play. File transfers are also super-charged thanks to the USB 3.1 connection which is 10 times quicker than USB 2.0 with a transfer speed of up to 5Gbps. 
 
Moving onto the battery life and its charging technologies, Battery Care  and Qnovo Adaptive Charging, help the battery stay healthy to give you a longer battery lifespan. On days when you’re using extra energy, Smart Stamina works ahead of time to keep you powered up by estimating how long your current battery will last based on how you normally use your phone. And if it thinks you’re going to run out, it will prompt you to activate Stamina mode which cuts energy consumption so your battery lasts longer. 
 
Xperia XA1 Plus
Offering best in class entertainment in the palm of your hand, it features a 23MP camera, 5.5” Full HD display and immersive audio performance with ClearAudio+ Sony audio technology and Smart Amplifier. Bringing a vibrant choice of three colours to express your individual style – Gold, Blue, Pink and Black – Xperia XA1 Plus features a rounded, sleek design with narrow borders and intuitive fingerprint sensor on the power button to give you personalised security. All this is powered with all day battery thanks to its large capacity and Stamina Mode and with power efficient performance to keep everything running smoothly and quickly with its octa-core processor.
 
Camera expertise are taken from Sony’s digital camera division to deliver a leading rear camera that offers 23MP high resolution with a large 1/2.3” Exmor™RS for mobile sensor.  It features a bright F2.0 lens to offer stunning high resolution images even in low-light, accurate Hybrid Autofocus so even the most spontaneous moments are always in focus, and you’re guaranteed a superfast journey from launch to capture in 0.6s. Xperia XA1 Plus also features an 8MP 23mm wide-angle lens front camera to give you high quality images that capture all the action, even in a group selfie.
 
Entertainment lovers and multi-taskers alike will love the all-day battery and power efficient performance. Stamina Mode extends the battery lifetime just when you really need it, whilst Qnovo Adaptive Charging technology and Battery Care work together to maintain the long-term health of the battery by monitoring its health and adjusting the charging current accordingly to avoid damage and maximise its lifespan. Quick charging is also supported to give you that boost of hours of power in just minutes of charging, while its power-efficient MediaTek Helio P20 octa-core processor provides a seamless experience whether you browse the web, watch a video or play your favourite game. Sony’s Smart Cleaner, meanwhile, automatically deactivates unused app and clears the cache to give you the fastest, most optimised performance. 
 
Availability
In UAE: Xperia XZ1 will be available for pre-order from September 7th 2017 and it will be priced AED 2,199 with complimentary Sony XB20 Bluetooth Speaker. It will ship with Android™ 8.0 Oreo. 
Xperia XA1 Plus will be available in stores from the end of October and it will be priced AED 1,199. 
 
In KSA: Xperia XZ1 will be available for pre-order from September 10th to 24th and it will be priced SAR 2,199 with free Smartwatch 3, Touch cover, Car charger type C and Tempered glass. It will ship with Android™ 8.0 Oreo.
 
Xperia XA1 Plus will be available in stores from the end of October and it will be priced SAR 1,099. 

Posted by : GoDubai Editorial Team
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Posted on : Sunday, September 3, 2017  10:20:00 AM UAE local time (GMT+4)
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