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For SS22, MAX&Co. debuts its new &Co.llaboration design partnerships. The project kicks of with a capsule, titled La Vacanza, designed in partnership with Florence-based artist Isabella Cotier, known for her playful, colourful style.

A joyful love letter to Italian summers, Cotier’s irreverent illustrations capture postcard-perfect scenes, from tables full of food and drink to nights spent dancing and girls zipping around on pushbikes. These are found splashed on new takes on the signature MAX&Co. logo tee, plus two scarves.

“I wanted to celebrate the traditions and atmosphere of Italy. Italy has such a rich culture and energy that endlessly feeds into my work.”

The &Co.llaboration capsule will be an ongoing part of the MAX&Co. story, where friends of the brand – from established names to emerging talents – are invited to collaborate on limited-edition, seasonal capsules, putting their own spin on the house’s distinct codes.

The collection will be available online and in store starting from April 2022.

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Posted on : Tuesday, April 19, 2022  12:49:00 PM UAE local time (GMT+4)
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