GoDubai
Dubai Metro : Complete online information
Desert Safari & Dhow Cruise Special Offer !
Ruler of Dubai, Dubai World Central, Al Maktoum Airport, Bawadi, The Palm, The World, Al Burj Dubailand, women tourists, tourism for the disabled, history, geography, culture, religion, tourism hotspots,security, family fun, nightclubs, tours & excursions, environment, transport Dubai Citylife : Family, Kids & Teens, Women, Health & Fitness, Education & Training, Your Home, Clubs and Organisations, Phototour, Local Media, Govt.Services, Life Line Explore Dubai, Getting Around, Museums, Events & Calenders, Day Trips, Outdoors, Desert Safari, Excursions Dining Dubai : Restaurants, Events, Promotions, Whats New, Whats Hot, Specials, Recipes Dubai Shopping, Malls, Special Offers, Promotions Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Showtime Dubai : Movies Reviews, Show Showing in Dubai, Sharjah, Abu Dhabi, Ajman Art Shows, Concerts, Sporting Events, Theatres, Movies Dubai Schools,University, Colleges, Technical, Information Technology Schools, BS, MBA, MBBS, BBA, Science, Higher education, Listing Dubai Business, Press Releases, Events, News
Lifestyle  |  Family  |  Kids & Teens  |  Women  |  Health & Fitness  |  Your Home  |  Clubs & Organisations  |  Education  |  Photo Tour  |  Local Media  |  Govt Service  |  Info Lines
Citylife > Product Launches
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Dubai Hotel Booking
Hotel
City
Category
 
Five Star Hotel
Four Star Hotel
Three Star Hotel
Two Star Hotel
Hotel Apartments
Book Dubai Excursions and Tours
Desert Safari
USD 55 Only
Dhow Dinner Cruise
USD 48 Only
Panoramic City Tour
USD 47 Only
East Coast Tour
Hatta Trek
Al Ain Tour
Desert Balloon Safari
Helicopter Tour
Deep Sea Fishing
To book any of our tours Click Here

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Dubai Info
Coming to Dubai
Holidays in the UAE
Visit Visas
Shop Smart
Recycling Centres
Clubs & Organisations
Employment Agencies
Movie Search
latest films in dubai, movies in dubai, english film, hindi film, movie reviews
Get the reviews and the ratings.
Art Corner
A different perspective
Canvasing for Art
Fantasy brought alive
The Desert Odyssey
Breathing Life into Art


Latest Dubai Product Launches

Dubai, UAE, January 11, 2017:  Sportmax sought inspiration for Spring Summer 2017 from the pages of “Shima no Ama”, a Japanese photo book by Kusukazu Uraguchi published in the early eighties. “Women of the sea” depicts pearl fishers amongst the waves and shoreline busy in their pursuit of the lustrous treasures. Between these faded monochrome pages were such current images, so dynamic, so fresh, so graphically pleasing. But what made them even more arresting were the broad smiles,happy expressions and a joy of life these women seemed to share. Carefree about their bodies, unaware of their beauty. Not posed, not perfect, not judged. Their joy almost lifting them from the pages.

In this collection Sportmax hopes to bring this playful optimism to life.

Fresh faced, hair pulled back and tucked away under a straw beanie. Long gold fish sway from one ear twinned with large baroque pearls on the other.

There is much skin on show in this collection. Youthful thighs stride from playfully tucked up skirts. Fresh, light fabrics blow away exposing bronzed limbs, artfully cut out backs pulled open with drawstring ties.

The colour pallet is largely made up of tones of fresh whites and creams which contrast boldly against deep navy’s, intense blacks and inky indigo blues. Joyful magenta and rich lacquer reds define this paint box.

Fabrics are light and airy. Cottons softy hand-washed and unpressed, silks billowy, linens crumpled, some woven with tiny metal threads to retain their crushed worn effect. To accentuate the softness of the fabrics gathers are added. Some pieces elasticated with channels that contract to rouche the fabric, others have corded drawstrings which the wearer pulls to tighten a waistline, hoists up a side seam, or folds up and fastens at the waist to create a shorter soft bubble skirt. The drawstring can be found throughout the collection. A reoccurring motif being the gathered drawn dots which play peek-a-boo on bodices, patch pockets and pointy satin mules. Lengthen or shorten, tighten or release, the drawstring gives the wearer the freedom to play with proportion and fit.

Watery, undulating stripes make for easy graphic pattern play. Seen with Japanese block print fishes swimming up stream or floating chrysanthemum flowers, all navigate towards an oriental calm.

The new Sportmax bag SM207 dives into the mood of the collection. For the show it takes inspiration from an humble plastic washing basket, it features bold oval holes laser cut through dense rubbery leather, exposing the contrast colour of the butter soft drawstring bags within. It’s dimensions cut almost too large for its keeper, the inner pouch spills over the sides. As the models walk, note the lightness of their step, so light they might start to skip. Slight spindle heels picked out in eggshell blues and lacquer reds support a delicate sling back or elegant satin mule.

As this summer starts to become a fading memory and tans start to pale, keep a spring in your step and a smile on your face and remember that all work and no play makes Jill a dull, dull girl.

Posted by : GoDubai Editorial Team
Viewed 5380 times
Posted on : Wednesday, January 11, 2017  1:12:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Top  

Most Viewed Press Release posted in the last 7 days
Make Up For Ever Kicks Off 2017 With the Innovative Artist Acrylip
COÉGA Sunwear to Support Around the World Charity Paddle
Valentino Donna EDP & Hair Mist
Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
L'Extase Rose Absolue (EDP) - The embrace of an Incandescent Rose
Huawei kicks off 2017 by breaking a Guinness World Record
Double triumph for Qatar in Fazza Championship for Falconry Tilwah
Casting Call: Max Fashion calls out “Real People” to showcase Spring Collection ...
GUESS showcases its latest GUESS Jeans Women, GUESS Jeans Men and Marciano Colle...
Dyson's revolutionary hairdryer – the Dyson Supersonic™ arrives in the Middle East
Michael Kors Releases 2017 Lunar New Year Campaign
Introducing Madame LA LA to the UAE
FOREO's LUNA go is the world's tiniest anti-aging electric cleanser
Casamorati dolce Amalfi The new creation from casamorati collection Exclusive in...
Max Mara Spring-Summer 2017: Tropical moderne
Steve Madden tie-up Espadrille
Introducing Kale Fix by Nip+Fab
Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Sensibio H20 Wipes
Costa Coffee opens its First Ever Drive-Thru in The UAE
Sportmax Spring-Summer 2017
Incredible DSF offers from Al-Futtaim Honda
Sandro Spring–Summer 2017 Accessories
Tap Into Runway Trends on Your Tips: Sally Hansen Complete Salon Manicure™ Nail ...
Super Fit with Rodial
Illamasqua launches the new Semi Matte Lipsticks collection [ANTI]matter
New Colour Collection Flasks Made by Fressko
L'Occitane : Shea Simplicity
Al Habtoor Group and One Broker Group Host ‘Real Estate Brokers Night' to Showca...
Indulge yourself in Zoella's Sweet Inspirations Fragranced Body Mist
Huawei reveals the next era of mobile: meet the Intelligent Phone
ArabPlast 2017 opens today (Sunday, 8 January) with increase in overall display ...
Corum Bubble says STOP!
LAVA International Launches power-packed LAVA A3 Smartphone in MENA
ICONIC Spring 2017 Collection
Get event ready with Jergens
The Nail Pavilion Kick start the New Year with these irresistible pamper packages…
Gazebo Group opens new outlets
The Rado True for him and her on Valentine's Day - A watch to love for a lifetime
Summertown Interiors: increased corporate sustainability awareness needed in the UAE
Sennheiser Launches Wireless Products at CES 2017
Demise, Melkamu Lead Strong Women's Field for Standard Chartered Dubai Marathon
Omega Watches Presents Valentine Days Collection
Inglot launches "Star In You" collection at the Beauty District!
QNET Celebrates Love with the Eternity Collection from Bernhard H. Mayer
RAYMOND WEIL salutes the spirit of Valentine's Day with the new Shine collection
Regain the natural radiance of your skin with Urban Veda
Shukran members can now earn 5X Shukrans in Citymax Hotels
du Shareholders Approve Proposed Capital Reduction
Golden Globes Jewellery at Liali


About Us  |  Weather   |  Prayer Timings  |  Organiser  |  Free Fax  |  Online Experts  |  Contests  |  Jobs Available  |  GoDubai Birthdays  |  E-Cards  |  Subscribe  |  Contact  |  Help
Search  |  Advertise with us  |  GoDubai Newsletter  |  Discussion Board  |  Daily Horoscope  |  Daily Recipes  |  Tip of the Day  |  Joke of the Day

Site Designed and Hosted by Global Innovations, Dubai.  © 1996-2014, Global Innovations About Us  |  Contact Us  |  Subscribe  |  Privacy Policy  |  Download Travel Guide  |  Sitemap
Best Viewed with 1024x768 screen resolution  
Please feel free to contact us : enquiry@godubai.com