The Dubai-Based Singer / Songwriter Introduces her Own genre of Arabic Soul with the only song on the album in her native language
Dubai, UAE – June 15th, 2013 – Rouba – Lebanese-born soul singer released the first single from her debut album “Mama's Back” this week. The song entitled “Marrat” meaning “Sometimes” in Arabic, is the only Arabic song on her all-English album, which was produced in Los Angeles with music producer Joe Kennedy and is set for release this September.
The release was marked by her first official music video, directed and post produced by Jian & G'Nia, a creative team based at the newly formed StreetWise Productions at The Creative Circle which is also launching in October in Dubai. The video will air on MTV Arabia and will be followed by another film for the second single from her album called “Mr. X” – set for release end of June.
“I'm so excited about the release of this song,” says Rouba, “This is the first song I ever wrote in Arabic and though I was reluctant to include it on the album at first, I feel it is an essential part of my identity as a musician and as an individual – the album simply wouldn't be complete without it!”
The StreetWise Production team developed the concept based on the lyrics and several discussions with Rouba that inspired them to create the story of changes and transformations through the journey of life and the road, which takes us to different doors; each leading to a new path explains the Streetwise team, “The video depicts the three life changing stages from marriage, first child and the pain of separation with the only constant being the tree of life bearing the fruits of our memories and experiences.”
“It was a pleasure for the StreetWise team to work on this project, it was done with a true artist spirit of collaboration and shot over three days of fun. We believed in the song, which is classic Jazz, but the Arabic lyrics provide an unexpected twist. We are very happy with the turnout; Rouba was such a pleasure to work with and we would love to work with her in future collaborations. We are confident that she has a great future ahead of her!” They added.
The full album will be released in October 2013 and distributed by MusicBox. The album will also be available for digital download in all online music stores.