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PEI WEI ASIAN DINER OPENS IN THE UAE

DUBAI OPENING MARKS SECOND MIDDLE EAST LOCATION FOR ASIAN FOOD RESTAURANT

Kuwait,  2ND April 2013: Pei Wei Asian Diner, the well-loved fast-casual restaurant with more than 180 locations in the United States, is now open in the Marina Walk, Dubai, marking the brand's debut in the United Arab Emirates.

The Marina Walk restaurant seats  142 people in a dynamic yet comfortable atmosphere where Pei Wei invites guests to enjoy the unique concept of flavor tourism, offering the cuisines of China, Japan, Korea, Thailand and Vietnam, all at one destination.  Freshly prepared, made to order contemporary pan-Asian cuisine cooked within fiery woks is its hallmark.

Pei Wei's expansion into Dubai follows on from a successful opening in Kuwait and echoes the success of its sister restaurant, P.F. Chang's which already operates in UAE and Kuwait. Both brands are owned by renowned US restaurant company P.F. Chang's China Bistro®, Inc., who have  partnered with leading international retail franchise operator,  M. H. Alshaya Co.,  to expand them into the Middle East.

The Pei Wei menu features Asian-inspired dishes such as Japanese Teriyaki, Mandarin Kung Pao, Pad Thai and Spicy Korean, also offering a variety of small dishes including Crab Wontons, Hot and Sour Soup and Vegetable Spring Rolls.  Guests will be able to select the protein in the majority of the dishes, choosing from beef, chicken and shrimp. The menu also has a number of vegetarian options as well.

For added convenience, the Dubai location will also provide a delivery service to anyone living or working in the Dubai Marina area, so customers can enjoy the flavorful and original recipes at home, in the office or out at leisure in the Marina.

“We are excited to be opening our second location in the Middle East in Dubai. The phenomenal response we've seen for Pei Wei in Kuwait is testament to the appeal of the brand and we are delighted to extend our footprint in the Middle East,” commented Heather McIntosh, Vice President of Operations for Pei Wei International.  

“Customers in the UAE can now eat in five languages, with food made to order using only fresh ingredients and authentic spices from the Asian region. Pei Wei offers an exciting and diverse menu together with a vibrant dining experience.    We look forward to welcoming customers in Dubai to the Pei Wei Asian Diner experience, ” added Jim Dunn, Business Director for P.F. Chang's /Pei Wei in the Middle East.

About P.F. Chang's China Bistro®, Inc.P.F. Chang's China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products, both of which are operated under licensing agreements. For more information on P.F. Chang's, please visit the website at www.pfchangs.com.

About Pei Wei Asian DinerPei Wei Asian Diner, owned and operated by P.F. Chang's China Bistro, offers a menu of fresh, high-quality Asian cuisine. The restaurant provides a comfortable, quick and casual dine-in experience as well as the flexibility, speed and convenience of take-away service. From the exotic aromas rising from the sizzling 600-degree woks and hip décor, Pei Wei Asian Diner serves freshly prepared & made-to-order dishes from China, Japan, Korea, Thailand and Vietnam in a modern diner environment. Pei Wei currently operates 180 restaurants in 23 American states, U.S. airport locations, Mexico and now Kuwait. For more information, please visit www.peiwei.com.

About Alshaya:M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world's most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, Pottery Barn, Office Depot and Boots. The company operates over 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.   Alshaya's stores can currently be found in 19 markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 28,000 people from over 90 nationalities. 

Alshaya has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls. M.H. Alshaya Co. is the retail business of the Alshaya group of companies, which was founded in Kuwait in 1890 and today represents one of the most dynamic businesses in the Middle East. In addition to its retail operations, Alshaya is active in a number of other sectors including real estate, automotive, hotels, trading and investments.  Learn more about the company at www.alshaya.com.  



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Posted on : Tuesday, April 02, 2013  11:14:00 PM UAE local time (GMT+4)
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