GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
L'Eau du Trente-Quatre

Two years ago when diptyque decided to bottle 34, bd Saint-Germain, its mythical Parisian address, they were faced with the bold challenge of capturing the soul of the boutique. To bring the project to life, a team of adventurous people combined their memories of the brand's iconic past with cutting edge
technology. diptyque called on Givaudan to utilize Scent Treks, a method designed to capture and perfectly render the scents emitted by flowers or plants without disturbing the environment.

L'EAU DU TRENTE-QUATRE
A fresh spring-time water

The boutique was filled with a combination of notes like fig tree, berries, blackcurrant leaves, odours of spices, balms and honey, and multiple bouquets of flowers, damp moss, to name a few. The perfumer took
the olfactory prints of the unique combinations of candles and eaux de toilette, whose scents have freely come together in the atmosphere of 34, bd Saint- Germain for decades; of the waxed wood of the old counter; of drawers storing soaps; of wall hangings and Kilims brought back from journeys abroad. From this, Olivier Pescheux, perfumer at Givaudan, created the eau de toilette and the room fragrance.
The result was a success and the project cemented diptyque's reputation as an innovative brand. The 34 boulevard saint germain line is and will continue to be, a laboratory for new ideas as well as an endless arena of daring experiments. The recently launched Sablier diffuser is a fine illustration of this.

Over the months and seasons, one thing became apparent to diptyque. The arrival of spring brought an increased interest in livelier eaux de toilette.

The bright energy of the anise green walls filled the space with an invigorating air, heralding the arrival of warmer days. The scent of the boutique transformed as notes of crushed leaves, rose-scented geranium,
tender moss and bright floral fragrances overpowered the leather and woody notes of winter. In this new environment, the freshness of the room fragrance became more appealing to visitors making it something
that they not only wanted for their home, but also for themselves.

And so, at diptyque, the idea was born to offer a new facet to 34 boulevard saint Germain line. In keeping with the spirit of the initial fragrance, everything was done to capture the unusual freshness of the interior fragrance. To create an eau de toilette that offered a new olfactory point of view, the brand used a heightened and unique combination green notes, spices and damp moss combined with the other notes found in the original scent.

For spring 2013, diptyque introduces L'EAU DU TRENTE-QUA TRE. The sophisticated and versatile new scent is a reminder of the company's very first fragrance: l'Eau. A lively interpretation of the original 34 boulevard saint germain, the new fragrance captures the essence of the original boutique, during the time when the weather changes and the greenest notes take over from the warmer and more sensual notes of 34 boulevard saint germain.

“Men and women of all ages will be able to associate themselves with this new scent. This time, the aromatic notes, rosemary, clove and blackcurrant play a muted tune. Thanks to the citrus fruits,
L'EAU DU TRENTE-QUA TRE is comfortable and timeless,” states Olivier Pescheux. The top notes include a flight of bitter orange, verbena, lemon, grapefruit, and lavender, spiced up with a dash of  nutmeg, juniper berries and cinnamon tree leaves. A green note green note of birch tree leaf, from Philosykos adds a lively freshness to the fragrance. The heart is structured around Egyptian geranium, voluptuous tuberose on a base of Virginian cedarwood, patchouli, a splash of incense and Spanish
cist. Lastly, bright musks balance the fragrance with just the right amount of mellowness and sensuality.
This new arrival fits perfectly into the 34 boulevard saint germain family. Presented in a glass case and topped with a magnetic grey lid, the new scent is housed with a pink Praetorian motif in memory of the fabrics that diptyque created more than 50 years ago. Its oval bottle was designed to reflect the brand's iconic labels and contains a wick that resembles a candle wick. Inspired by the paper weights that were
sold at 34, bd Saint-Germain many years ago, the lid is engraved with the address of the original boutique in white and features the line's trademark black seal.

Prices:
100ml – AED 525
50ml – AED 410

Available at the diptyque store at The Dubai Mall


Posted by : GoDubai Editorial Team
Viewed 10382 times
Posted on : Saturday, March 23, 2013  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : áæ Ïæ ÊÑÇäÊ - ßÇÊÑ
Next Story : DEWA to organise Earth Hour in Dubai on March 23
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Max Mara: Iconic Coats - Manuela & Teddy.
Marina Rinaldi : Ashley Graham continues her role as the face of the brand for ...
Weekend Max Mara : The Pasticcino Bag - Fall/Winter 2017
Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge i...
LG Robots to Connect People for A Better Tomorrow
SAINT HONORE Charisma “Twist” for elegant lady
Vacheron Constantin Pays Tribute to the Middle East with Exclusive Overseas Time...
Exhilarating new Roger Dubuis pop-up boutique in the US
TAG Heuer's Globetrotter Exhibition Opens in Dubai Mall on September 15, As Part...
Michael Kors Collection Spring 2018 Fashion Show
Malabar Gold & Diamonds recognized as the ‘Superbrand' 5th time in a row by Supe...
Kate Upton, Ashley Graham, Andreea Diaconu, Skai Jackson and more in Michael Kor...
NMC Healthcare wins ‘Brand of the Year 2017' by Superbrands
MICHAEL Michael Kors Fall 2017 Nouveau Novelty Bags
Dubai Culture Takes ‘Dubai Next' to London Design Festival
New Balance Introduces the 574 Sport in Celebration of the Dubai Mall Store Opening
Glittering beauty set with diamonds - a true Gilda beauty
Introducing Malibu C and its Packets of Purity
A gift of beauty for new moms and moms-to-be
DeLaCour Reflect Tourbillon
Introducing the GUESS Jeans Fall 2017 Advertising Campaign
ZENITH DEFY LAB
The Academic Arrangement Between Wise Indian Academy and Bhavans
Boulevard One presents FESTIVE BOUTIQUE 2017
IPhone 8 and IPhone 8 Plus to Arrive at DU on September 23
BCG Report Reveals the Six Imperatives to Empower Women Leaders of Tomorrow in t...
DMC partners with Marasi News to further reinforce its excellence in the market
SOUQ.com partners with Honor to bring the beautifully brilliant Honor 9 exclusiv...
ENEC CEO Highlights Priorities of UAE Peaceful Nuclear Energy Program at WNA Sym...
Danube Properties Bags two prestigious awards this September
QNET Celebrates 19th Anniversary At V-UAE 2017 In Dubai
Hour Choice presents Scuderia Ferrari Primato Collection
Celebrate Halloween With Sass' Café's “Monday's Made Me” Haunted Dinner Party – ...
“Mohammed bin Rashid Space Centre” participates in the 68th International Astron...
The Italian Trade Agency spreads food culture through quality and authenticity a...
Full Steam Ahead as India's F&B Market Grows 24% Per Annum: GulfHost 2017 Opens...
Set sail for the Yas Marina Boat Festival
Awqaf and Minors Affairs Foundation Inaugurates His Excellency Ahmed Ali Al Abdu...
UAE Toastmasters community to host the World Champion of Public Speaking
Four Strategic-level Government Agencies Move to Dubai Design District
TASC Outsourcing launches TascTemp, region's first online hiring portal for temp...
Azure Beach opens its doors taking guests straight to the heart of the Mediterranean
ADNOC Distribution Completes the Second Phase of the Officers City Service Stati...
Technology not a Substitute for but a Value Add to Business
Middle East Arthritis Foundation Will Host Its Annual UAE Event to Support Peopl...
Fifth HKTDC Lifestyle Expo in Dubai Opens Monday
Discover the World's Leading Innovative Technology Solutions at GITEX Technology...
ADNOC Distribution launches ‘Back-to-School' promotion
Gourmet Gulf Raises AED 150,000 for children to ‘Make-A-Wish'
DeG wins Excellence Award for Arab Government Achievements