Desert Safari & Dhow Cruise Special Offer !
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

L'Eau du Trente-Quatre

Two years ago when diptyque decided to bottle 34, bd Saint-Germain, its mythical Parisian address, they were faced with the bold challenge of capturing the soul of the boutique. To bring the project to life, a team of adventurous people combined their memories of the brand's iconic past with cutting edge
technology. diptyque called on Givaudan to utilize Scent Treks, a method designed to capture and perfectly render the scents emitted by flowers or plants without disturbing the environment.

A fresh spring-time water

The boutique was filled with a combination of notes like fig tree, berries, blackcurrant leaves, odours of spices, balms and honey, and multiple bouquets of flowers, damp moss, to name a few. The perfumer took
the olfactory prints of the unique combinations of candles and eaux de toilette, whose scents have freely come together in the atmosphere of 34, bd Saint- Germain for decades; of the waxed wood of the old counter; of drawers storing soaps; of wall hangings and Kilims brought back from journeys abroad. From this, Olivier Pescheux, perfumer at Givaudan, created the eau de toilette and the room fragrance.
The result was a success and the project cemented diptyque's reputation as an innovative brand. The 34 boulevard saint germain line is and will continue to be, a laboratory for new ideas as well as an endless arena of daring experiments. The recently launched Sablier diffuser is a fine illustration of this.

Over the months and seasons, one thing became apparent to diptyque. The arrival of spring brought an increased interest in livelier eaux de toilette.

The bright energy of the anise green walls filled the space with an invigorating air, heralding the arrival of warmer days. The scent of the boutique transformed as notes of crushed leaves, rose-scented geranium,
tender moss and bright floral fragrances overpowered the leather and woody notes of winter. In this new environment, the freshness of the room fragrance became more appealing to visitors making it something
that they not only wanted for their home, but also for themselves.

And so, at diptyque, the idea was born to offer a new facet to 34 boulevard saint Germain line. In keeping with the spirit of the initial fragrance, everything was done to capture the unusual freshness of the interior fragrance. To create an eau de toilette that offered a new olfactory point of view, the brand used a heightened and unique combination green notes, spices and damp moss combined with the other notes found in the original scent.

For spring 2013, diptyque introduces L'EAU DU TRENTE-QUA TRE. The sophisticated and versatile new scent is a reminder of the company's very first fragrance: l'Eau. A lively interpretation of the original 34 boulevard saint germain, the new fragrance captures the essence of the original boutique, during the time when the weather changes and the greenest notes take over from the warmer and more sensual notes of 34 boulevard saint germain.

“Men and women of all ages will be able to associate themselves with this new scent. This time, the aromatic notes, rosemary, clove and blackcurrant play a muted tune. Thanks to the citrus fruits,
L'EAU DU TRENTE-QUA TRE is comfortable and timeless,” states Olivier Pescheux. The top notes include a flight of bitter orange, verbena, lemon, grapefruit, and lavender, spiced up with a dash of  nutmeg, juniper berries and cinnamon tree leaves. A green note green note of birch tree leaf, from Philosykos adds a lively freshness to the fragrance. The heart is structured around Egyptian geranium, voluptuous tuberose on a base of Virginian cedarwood, patchouli, a splash of incense and Spanish
cist. Lastly, bright musks balance the fragrance with just the right amount of mellowness and sensuality.
This new arrival fits perfectly into the 34 boulevard saint germain family. Presented in a glass case and topped with a magnetic grey lid, the new scent is housed with a pink Praetorian motif in memory of the fabrics that diptyque created more than 50 years ago. Its oval bottle was designed to reflect the brand's iconic labels and contains a wick that resembles a candle wick. Inspired by the paper weights that were
sold at 34, bd Saint-Germain many years ago, the lid is engraved with the address of the original boutique in white and features the line's trademark black seal.

100ml – AED 525
50ml – AED 410

Available at the diptyque store at The Dubai Mall

Posted by : GoDubai Editorial Team
Viewed 8735 times
Posted on : Saturday, March 23, 2013  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : áæ Ïæ ÊÑÇäÊ - ßÇÊÑ
Next Story : DEWA to organise Earth Hour in Dubai on March 23
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Zenith inaugurates its restored boutique at The Dubai Mall amidst 150th annivers...
Celebrate an enchanted festive season with L'Artisan Parfumeur
A Helping Hand from Nature: AVEENO™ skin care solutions for all skin types
Souq.com set to recreate history with White Friday 2015
November 2015 Glambox
Marc Jacobs new fragrance - Decadence
Sally Hansen celebrates the 44th UAE National Day!
A fresh new face for Garnier! Haya Abdulsalem appointed Skin Naturals' spokesperson
A highlight finale in Doha for the 2015 Longines Global Champions Tour
Chloe Christmas Sets
BOURJOIS night lights in Paris, 2015 Christmas Look
Aromatic scents from Lifestyle
Celebrate the jolly season with Sally Hansen & get the festive look!
Rado teams up with World Design Capital® Taipei 2016
Roberto Cavalli Christmas Set
Sospiro "Anniversary" Edition Perfume now at Paris Gallery
Nourish and moisturise your baby's gentle skin with the goodness of natural oils...
Gianfranco Ferré Scents For Him and Her
Inspired by Oriental beauty rituals, Experience the luxurious new Mythic Oil fro...
Add a Sparkle to the Festive Season with Fine Jewellery from Bloomingdale's - Dubai
Banana Republic reopens with a new look
Bershka this month's MUST HAVE The Cape
Tiffany Unveils Holiday Windows Filled with Gifts and Grandeur at The Dubai Mall
Meta Golding shines in Piaget at “The Hunger Games: Mockingjay Part 2” premiere
MANGO Fashion Frames: Summer/Summer 2016
Baume & Mercier Hosts a Special Pop-up Exhibition in Kuwait as part of its 185th...
MANGO Premium: Black Navy – Winter 2015
Rimmel Introduces 2 New Provocalips Shades
Christmas with WEILL
Get into the festive spirit with beautiful gifts from Al Manara International Je...
ADFD Supports Economic Development in Morocco
Tanagra partners with MyList in special bridal workshop to bring wedding ideas t...
Joyalukkas Raises AED 500 million with a strategic outlook.
TRÉSIND Launches Ladies Lunch Menu
Marli New York launches sparkling new design sets that pay homage to the livelin...
DKNY - Back to Black products on promotion November 26th - 28th
Liali Jewellery Christmas gift guide
Rimmel London Introduces the New Volume Flash Super Speed Mascara
New Era set to release exclusive ‘Star Wars: The Force Awakens' headwear collection
Marc Jacobs Decadence Event
Dubai International Financial Centre Wins Distinction at2015 Emirates Energy Awards
Green leather bags from Carpisa
Saturday Roast Brunch is finally here, at Pullman Dubai JLT
TRYANO Welcomes Guests into the Garden of Imagination
LG Electronics debuts world's largest OLED Display
New Look Launches Homewares In The UAE
A New Era of Automotive Technology—Prius
the HO-HO-Holidays! Celebrate the Festive Season at Caboodle!
Amplify your Ride with Sony's All-new MEX-XB100BT CD Receiver
Unbreakable Toyota Hilux wins inaugural ArabWheels Midsize Pickup Truck of the Y...