GoDubai
Desert Safari & Dhow Cruise Special Offer !
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
L'Eau du Trente-Quatre

Two years ago when diptyque decided to bottle 34, bd Saint-Germain, its mythical Parisian address, they were faced with the bold challenge of capturing the soul of the boutique. To bring the project to life, a team of adventurous people combined their memories of the brand's iconic past with cutting edge
technology. diptyque called on Givaudan to utilize Scent Treks, a method designed to capture and perfectly render the scents emitted by flowers or plants without disturbing the environment.

L'EAU DU TRENTE-QUATRE
A fresh spring-time water

The boutique was filled with a combination of notes like fig tree, berries, blackcurrant leaves, odours of spices, balms and honey, and multiple bouquets of flowers, damp moss, to name a few. The perfumer took
the olfactory prints of the unique combinations of candles and eaux de toilette, whose scents have freely come together in the atmosphere of 34, bd Saint- Germain for decades; of the waxed wood of the old counter; of drawers storing soaps; of wall hangings and Kilims brought back from journeys abroad. From this, Olivier Pescheux, perfumer at Givaudan, created the eau de toilette and the room fragrance.
The result was a success and the project cemented diptyque's reputation as an innovative brand. The 34 boulevard saint germain line is and will continue to be, a laboratory for new ideas as well as an endless arena of daring experiments. The recently launched Sablier diffuser is a fine illustration of this.

Over the months and seasons, one thing became apparent to diptyque. The arrival of spring brought an increased interest in livelier eaux de toilette.

The bright energy of the anise green walls filled the space with an invigorating air, heralding the arrival of warmer days. The scent of the boutique transformed as notes of crushed leaves, rose-scented geranium,
tender moss and bright floral fragrances overpowered the leather and woody notes of winter. In this new environment, the freshness of the room fragrance became more appealing to visitors making it something
that they not only wanted for their home, but also for themselves.

And so, at diptyque, the idea was born to offer a new facet to 34 boulevard saint Germain line. In keeping with the spirit of the initial fragrance, everything was done to capture the unusual freshness of the interior fragrance. To create an eau de toilette that offered a new olfactory point of view, the brand used a heightened and unique combination green notes, spices and damp moss combined with the other notes found in the original scent.

For spring 2013, diptyque introduces L'EAU DU TRENTE-QUA TRE. The sophisticated and versatile new scent is a reminder of the company's very first fragrance: l'Eau. A lively interpretation of the original 34 boulevard saint germain, the new fragrance captures the essence of the original boutique, during the time when the weather changes and the greenest notes take over from the warmer and more sensual notes of 34 boulevard saint germain.

Men and women of all ages will be able to associate themselves with this new scent. This time, the aromatic notes, rosemary, clove and blackcurrant play a muted tune. Thanks to the citrus fruits,
L'EAU DU TRENTE-QUA TRE is comfortable and timeless, states Olivier Pescheux. The top notes include a flight of bitter orange, verbena, lemon, grapefruit, and lavender, spiced up with a dash of  nutmeg, juniper berries and cinnamon tree leaves. A green note green note of birch tree leaf, from Philosykos adds a lively freshness to the fragrance. The heart is structured around Egyptian geranium, voluptuous tuberose on a base of Virginian cedarwood, patchouli, a splash of incense and Spanish
cist. Lastly, bright musks balance the fragrance with just the right amount of mellowness and sensuality.
This new arrival fits perfectly into the 34 boulevard saint germain family. Presented in a glass case and topped with a magnetic grey lid, the new scent is housed with a pink Praetorian motif in memory of the fabrics that diptyque created more than 50 years ago. Its oval bottle was designed to reflect the brand's iconic labels and contains a wick that resembles a candle wick. Inspired by the paper weights that were
sold at 34, bd Saint-Germain many years ago, the lid is engraved with the address of the original boutique in white and features the line's trademark black seal.

Prices:
100ml AED 525
50ml AED 410

Available at the diptyque store at The Dubai Mall


Posted by : GoDubai Editorial Team
Viewed 8314 times
Posted on : Saturday, March 23, 2013  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : -
Next Story : DEWA to organise Earth Hour in Dubai on March 23
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Wow It's Our One Year Anniversary!
Revlon ColorStay ShadowLinks
Introducing Bottega Veneta Knot.
Are you beauty ready for summer? Maybelline New York is, with the new Summer Co...
The All-New Unbreakable Toyota Hilux Breaks New Ground in the UAE
The growing need for eco-friendly energy solutions in the UAE
Juicy Couture Launches its First Abaya in the Middle East
Pull&Bear revamps pacific girls, its most youthful women's collection, inspired ...
Dabur International re-launches Vatika Shampoos and Conditioners in Middle East ...
Why Skin Health Matters: The Benefits of Healthy Skin
Voyage Tours to expand its international market connection
Glambox for August 2015
Dune London Autumn/Winter 2015 Collection
Massimo Dutti Fall Winter 2015/16
Diesel Rocks the Swiss World
Decorative Accents from Ethan Allen
Al-Futtaim Motors launches Turn and Win contest
The New LPG Soins Technique Skincare Range Head-to-Toe Beauty Secrets from LPG
Samsung Unveils the Galaxy Note5 and Galaxy S6 edge+ in the GCC
New Gillette Flexball is a souq.com sell out success
Massimo Dutti reopens store in Dubai Festival City
Daisy Dream Forever Eau De Parfum
Souq.com fuels smartphone growth via e-commerce in the Middle East as the exclus...
5 of the Best Brunch Spots in Dubai
ADNOC Distribution to Facilitate Issuance of Rahal E-Gas Cards for Beneficiaries...
Schneider Electric Releases Tricon CX Compact Safety System to Better Manage Ris...
TUMI to travel in style with MERCEDES AMG PETRONAS
DIFC heads to Mumbai to further strengthen longstanding India-UAE economic ties
Study finds that using headphones during exercise helps athletes stay focused
September color of the month: OPI's do you lilac it' shade
Head-to-Toe Sequins from Hoss
Celebrities Love Max Mara Whitney Bag
ADNOC Distribution to Drive Public Awareness on the range of Suitable Fuel Types...
New Olay Regenerist Skin Energising Technology boosts proven anti-ageing range
Sony's Revamped, Energy-Boosting Portable Charger Introduced to Middle East
Al Noor seeks calendar sponsorships for 2016
Hyundai Offers Hot Summer Deal on Popular Santa Fe Model
Pump up your summer workouts with Philips ActionFit sports headphones!
A Charmed Life: Eco-conscious accessories collection, ALEX AND ANI, arrives in t...
Joyalukkas presented Audi to Joyalukkas Drive Your Dream' promotion winner
Le Coq Sportif: Selection of Kids Shoes
World's Top Energy Expert to Deliver Keynote Address at ADIPEC 2015
GAC handles first Floating Storage Regasification Unit at Aqaba
Dubai Health Authority's smart clinic discusses importance of oral hygiene.
World's Top Energy Expert to Deliver Keynote Address at ADIPEC 2015
Silicon Valley-based Safari Kid Nursery Debuts in the UAE
Clarks School Shoes Autumn/Winter 2015
Growing PartnerNetwork Program Provides Proven Industrial Automation Solutions t...
Baume & Mercier Promesse and Clifton timepieces are the perfect Eid Al Adha gift...
Tom & Serg welcome back Rickshaw Run team



Special offers Online Exclusive