GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
L'Eau du Trente-Quatre

Two years ago when diptyque decided to bottle 34, bd Saint-Germain, its mythical Parisian address, they were faced with the bold challenge of capturing the soul of the boutique. To bring the project to life, a team of adventurous people combined their memories of the brand's iconic past with cutting edge
technology. diptyque called on Givaudan to utilize Scent Treks, a method designed to capture and perfectly render the scents emitted by flowers or plants without disturbing the environment.

L'EAU DU TRENTE-QUATRE
A fresh spring-time water

The boutique was filled with a combination of notes like fig tree, berries, blackcurrant leaves, odours of spices, balms and honey, and multiple bouquets of flowers, damp moss, to name a few. The perfumer took
the olfactory prints of the unique combinations of candles and eaux de toilette, whose scents have freely come together in the atmosphere of 34, bd Saint- Germain for decades; of the waxed wood of the old counter; of drawers storing soaps; of wall hangings and Kilims brought back from journeys abroad. From this, Olivier Pescheux, perfumer at Givaudan, created the eau de toilette and the room fragrance.
The result was a success and the project cemented diptyque's reputation as an innovative brand. The 34 boulevard saint germain line is and will continue to be, a laboratory for new ideas as well as an endless arena of daring experiments. The recently launched Sablier diffuser is a fine illustration of this.

Over the months and seasons, one thing became apparent to diptyque. The arrival of spring brought an increased interest in livelier eaux de toilette.

The bright energy of the anise green walls filled the space with an invigorating air, heralding the arrival of warmer days. The scent of the boutique transformed as notes of crushed leaves, rose-scented geranium,
tender moss and bright floral fragrances overpowered the leather and woody notes of winter. In this new environment, the freshness of the room fragrance became more appealing to visitors making it something
that they not only wanted for their home, but also for themselves.

And so, at diptyque, the idea was born to offer a new facet to 34 boulevard saint Germain line. In keeping with the spirit of the initial fragrance, everything was done to capture the unusual freshness of the interior fragrance. To create an eau de toilette that offered a new olfactory point of view, the brand used a heightened and unique combination green notes, spices and damp moss combined with the other notes found in the original scent.

For spring 2013, diptyque introduces L'EAU DU TRENTE-QUA TRE. The sophisticated and versatile new scent is a reminder of the company's very first fragrance: l'Eau. A lively interpretation of the original 34 boulevard saint germain, the new fragrance captures the essence of the original boutique, during the time when the weather changes and the greenest notes take over from the warmer and more sensual notes of 34 boulevard saint germain.

Men and women of all ages will be able to associate themselves with this new scent. This time, the aromatic notes, rosemary, clove and blackcurrant play a muted tune. Thanks to the citrus fruits,
L'EAU DU TRENTE-QUA TRE is comfortable and timeless, states Olivier Pescheux. The top notes include a flight of bitter orange, verbena, lemon, grapefruit, and lavender, spiced up with a dash of  nutmeg, juniper berries and cinnamon tree leaves. A green note green note of birch tree leaf, from Philosykos adds a lively freshness to the fragrance. The heart is structured around Egyptian geranium, voluptuous tuberose on a base of Virginian cedarwood, patchouli, a splash of incense and Spanish
cist. Lastly, bright musks balance the fragrance with just the right amount of mellowness and sensuality.
This new arrival fits perfectly into the 34 boulevard saint germain family. Presented in a glass case and topped with a magnetic grey lid, the new scent is housed with a pink Praetorian motif in memory of the fabrics that diptyque created more than 50 years ago. Its oval bottle was designed to reflect the brand's iconic labels and contains a wick that resembles a candle wick. Inspired by the paper weights that were
sold at 34, bd Saint-Germain many years ago, the lid is engraved with the address of the original boutique in white and features the line's trademark black seal.

Prices:
100ml AED 525
50ml AED 410

Available at the diptyque store at The Dubai Mall


Posted by : GoDubai Editorial Team
Viewed 10358 times
Posted on : Saturday, March 23, 2013  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : -
Next Story : DEWA to organise Earth Hour in Dubai on March 23
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
LG's Connected Technology Puts the World at Your Fingertips During Your Holiday ...
Chlo eyewear - Vintage inspiration, luxurious details & a seventies feel.
Salvatore Ferragamo Eyewear New Collection
True Blue: Kiehl's Beloved Blue Herbal Formula Continues 50 Year Crusade Against Acne
LG OLED TV Wins Fourth Consecutive CE Week TV Shootout Title
UAE among the top spenders globally on beauty products forking out $239 per capi...
Bubble lines in mother-of-pearl and superluminova add sparkle to summer
Winners of Joyalukkas 60 KG gold, 60 days of winnings announced in last few days...
BAUME & MERCIER: A leather with a promising future for Petite Promesse
Chef Tarek Turns on a Cooking Masterclass in Dubai Using Fresh Australian Produce
Marks & Spencer Launches Back To School Collection - Rule Back to School
alice + olivia Fall Winter 2017
ICONIC launches the PRECIOUS perfume line
Zadig & Voltaire Fall Winter 2017: Men and Women
TKD Lingerie: Tips for a pain-free swimwear season in style from
LG HOM-BOT Intelligence Rated Highest by Robotics Lab
Alstom presents to RTA a full size train Mock-up for the Route 2020 project in Paris
B4U Plus Ranked Top Asian Channel in The Middle East
Jurassic Watch - A 150-Million Year Heritage on Your Wrist
Beat the heat this summer with the must-have coolers and smoothies by 800 DEGREE...
Al Maya Group participates in Africa Big 7 Show
The Valuable Collection of the Late Sheikh Zayed bin Sultan Al Nahyan at Etihad ...
Abu Dhabi Summer Season Stakeholders Set for Emirate-Wide Programme of Entertainment
Cerruti 1881 unveils the latest Riomaggiore timepiece
First Cohort of Students Graduates from Emirates Institute for Banking and Finan...
Al-Futtaim Motors ushers low-carbon mobility through commercial vehicles
Regional Lighting Market Continues to Shine as Leading Global Player's Line Up f...
Judges announced for the 2017/18 International Woolmark Prize Indian Subcontinen...
UAE: The Ultimate Hub for Conferences & Exhibitions
The Mall at World Trade Center Abu Dhabi Offers Football Fans an Epic FIFA Club ...
New Jaguar E-PACE rolls into the record books
Launch of JAWHARA Heritage Jewellery Design Competition & Awards
Dubai Islamic Economy Development Centre Opens Nominations for 5th Edition of Is...
Bridgestone and Autopro launch tyre safety initiative to safeguard UAE's roads
Beat The Heat Six Tips to Save Energy and Reduce Bills During Summer
Oman Insurance Company employees support patients in need of blood
Limited edition Chronoris celebrates Williams Racing's 40th Anniversary
NYU Abu Dhabi Engineering Faculty and StartAD Managing Director Ramesh Jagannath...
Masdar Institute's High-Performance Solar Absorber Aims to Make Solar Thermal Po...
Abu Dhabi Quality and Conformity Council Highlights Importance of Using Certifie...
Abu Dhabi University & Ministry of Community Development step-up collaboration i...
Awqaf and Minors Affairs Foundation to Sponsor Repair of Fire-damaged Family Hou...
Ulissi Snatches Second for UAE Team Emirates
World Brain Day: Pioneering procedure in London offers hope to UAE children with...
Documentary on Leonardo da Vinci by former Dubai-based artist gets international...
Dubai Islamic Bank Group 1st Half 2017 Financial Results
Digital Shadows lifts the lid on credit card fraud gangs cashing in on $24 billi...
Dubai International Hospitality Week Affirms Dubai's Pivotal Role for Region's H...
Discover the Happiness Desk at Al Wahda Mall, Abu Dhabi