GoDubai
Hot Air Balloon Tour
Desert Safari & Dhow Cruise Special Offer !
Ruler of Dubai, Dubai World Central, Al Maktoum Airport, Bawadi, The Palm, The World, Al Burj Dubailand, women tourists, tourism for the disabled, history, geography, culture, religion, tourism hotspots,security, family fun, nightclubs, tours & excursions, environment, transport Dubai Citylife : Family, Kids & Teens, Women, Health & Fitness, Education & Training, Your Home, Clubs and Organisations, Phototour, Local Media, Govt.Services, Life Line Explore Dubai, Getting Around, Museums, Events & Calenders, Day Trips, Outdoors, Desert Safari, Excursions Dining Dubai : Restaurants, Events, Promotions, Whats New, Whats Hot, Specials, Recipes Dubai Shopping, Malls, Special Offers, Promotions Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Dubai Lodging, Hotels in Dubai, Budget hotels, Promotions, 5 Star, 4 Star Hotels Bur Dubai, Jumeirah Beach Showtime Dubai : Movies Reviews, Show Showing in Dubai, Sharjah, Abu Dhabi, Ajman Art Shows, Concerts, Sporting Events, Theatres, Movies Dubai Schools,University, Colleges, Technical, Information Technology Schools, BS, MBA, MBBS, BBA, Science, Higher education, Listing Dubai Business, Press Releases, Events, News
Lifestyle  |  Family  |  Kids & Teens  |  Women  |  Health & Fitness  |  Your Home  |  Clubs & Organisations  |  Education  |  Photo Tour  |  Local Media  |  Govt Service  |  Info Lines
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

L'Eau du Trente-Quatre

Two years ago when diptyque decided to bottle 34, bd Saint-Germain, its mythical Parisian address, they were faced with the bold challenge of capturing the soul of the boutique. To bring the project to life, a team of adventurous people combined their memories of the brand's iconic past with cutting edge
technology. diptyque called on Givaudan to utilize Scent Treks, a method designed to capture and perfectly render the scents emitted by flowers or plants without disturbing the environment.

L'EAU DU TRENTE-QUATRE
A fresh spring-time water

The boutique was filled with a combination of notes like fig tree, berries, blackcurrant leaves, odours of spices, balms and honey, and multiple bouquets of flowers, damp moss, to name a few. The perfumer took
the olfactory prints of the unique combinations of candles and eaux de toilette, whose scents have freely come together in the atmosphere of 34, bd Saint- Germain for decades; of the waxed wood of the old counter; of drawers storing soaps; of wall hangings and Kilims brought back from journeys abroad. From this, Olivier Pescheux, perfumer at Givaudan, created the eau de toilette and the room fragrance.
The result was a success and the project cemented diptyque's reputation as an innovative brand. The 34 boulevard saint germain line is and will continue to be, a laboratory for new ideas as well as an endless arena of daring experiments. The recently launched Sablier diffuser is a fine illustration of this.

Over the months and seasons, one thing became apparent to diptyque. The arrival of spring brought an increased interest in livelier eaux de toilette.

The bright energy of the anise green walls filled the space with an invigorating air, heralding the arrival of warmer days. The scent of the boutique transformed as notes of crushed leaves, rose-scented geranium,
tender moss and bright floral fragrances overpowered the leather and woody notes of winter. In this new environment, the freshness of the room fragrance became more appealing to visitors making it something
that they not only wanted for their home, but also for themselves.

And so, at diptyque, the idea was born to offer a new facet to 34 boulevard saint Germain line. In keeping with the spirit of the initial fragrance, everything was done to capture the unusual freshness of the interior fragrance. To create an eau de toilette that offered a new olfactory point of view, the brand used a heightened and unique combination green notes, spices and damp moss combined with the other notes found in the original scent.

For spring 2013, diptyque introduces L'EAU DU TRENTE-QUA TRE. The sophisticated and versatile new scent is a reminder of the company's very first fragrance: l'Eau. A lively interpretation of the original 34 boulevard saint germain, the new fragrance captures the essence of the original boutique, during the time when the weather changes and the greenest notes take over from the warmer and more sensual notes of 34 boulevard saint germain.

Men and women of all ages will be able to associate themselves with this new scent. This time, the aromatic notes, rosemary, clove and blackcurrant play a muted tune. Thanks to the citrus fruits,
L'EAU DU TRENTE-QUA TRE is comfortable and timeless, states Olivier Pescheux. The top notes include a flight of bitter orange, verbena, lemon, grapefruit, and lavender, spiced up with a dash of  nutmeg, juniper berries and cinnamon tree leaves. A green note green note of birch tree leaf, from Philosykos adds a lively freshness to the fragrance. The heart is structured around Egyptian geranium, voluptuous tuberose on a base of Virginian cedarwood, patchouli, a splash of incense and Spanish
cist. Lastly, bright musks balance the fragrance with just the right amount of mellowness and sensuality.
This new arrival fits perfectly into the 34 boulevard saint germain family. Presented in a glass case and topped with a magnetic grey lid, the new scent is housed with a pink Praetorian motif in memory of the fabrics that diptyque created more than 50 years ago. Its oval bottle was designed to reflect the brand's iconic labels and contains a wick that resembles a candle wick. Inspired by the paper weights that were
sold at 34, bd Saint-Germain many years ago, the lid is engraved with the address of the original boutique in white and features the line's trademark black seal.

Prices:
100ml AED 525
50ml AED 410

Available at the diptyque store at The Dubai Mall


Posted by : Al Tayer Group,
Viewed 6008 times
Posted on : Saturday, March 23, 2013  12:25:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Legendary Designer Walid Atallah to unveil his summer 2015 collection during the...
Illamasqua Facets Collection
Rebellion, the star of the new menswear BSK MAN collection from Bershka for autu...
IWC Schaffhausen unveils new special edition to mark the start of the Volvo Ocea...
Wojooh Celebrates November as the Month of Beauty
Excellence in health services and overall patient experience key components for ...
Holland & Barrett welcomes exclusive health and beauty brands
See by Chloe - Spring 2015 Ready To Wear
OMEGA's new De Ville Central Tourbillon dazzles with a diamond-set bezel
BIRKENSTOCK Spring/Summer collection 2015: The Re-birth of Classic
The sparkle and shine of Marli New York makes its way to Bloomingdale's Dubai
Making Scents: Frederic Malle to launch new counter and Oud fragrance, The Nigh...
BOURJOIS Volume 1 Second Ultra Black Mascara & Mega Liner Ultra Black
EISENBERG's Men's skincare collection, exclusively at Paris Gallery UAE
Gianfranco Ferre Time Pieces 2014 Collection - Wonders of graphical architectura...
Actress Katie Holmes, The First Olay Global Brand Ambassador, Stars in New Globa...
DHA smart clinic discusses awareness and treatment of psoriasis.
Taking the K-Lynn pledge
IWC Schaffhausen and Behbehani Group celebrate reopening of IWC Boutique 360 Mall
Paris Gallery Bags Two Prestigious Retail Awards
Fresh Faced Beauty - How to look positively radiant with Human+Kind's all-natura...
Apparel Group - Weekly Products October 26, 2014
Green Hope hosts its First Eco Conference for Youth in United Arab Emirates
INSEAD's Fourth Annual Global Leaders Conference Convenes Business Elite to Delv...
"" "" 2014 ...
Persol 2014 collection, brand new and authentically vintage. A contemporary trib...
Get unlimited icflix access on your du mobile all your movies and TV shows, wh...
ColorStay Moisture Stain The New Level of Glossy, Wet Color
Find the perfect gifts for little bundles of joy in Fortnum & Mason's darling ba...
Mark their most special day with the perfect gift of time: Longines Conquest Classic
Madi introduces world-class Kemon Hair solutions & innovation in Oman
There's more to life with Siemens Home Appliances
Schneider Electric's Power to the Cloud' Event Set to Boost Regional Smart Tech...
Latifa Hospital gets international accreditation as centre of excellence in mini...
QCC and ADNOC Distribution Join Hands to Ensure Compliance of Fuel Meters in Abu...
Lipstick Queen out to help you rock winter's sparkly trend with Ice Queen
Centro Capital Centre hosted a breast cancer Awareness session
Gulf Air wins Middle East Football Tournament for
Gold's Gym welcomes dance master Beto Perez's high-octane Zumba master class to ...
Net Profit of AED 498m for the nine months ended 30 September 2014
Ericsson INNOVATION Awards 2015 FOCUSES ON The future of learning AND OFFERS 25,...
Naturally Playful / Naturally Kenzo
Day 2: Meet Director and Producer Rachid Bouchareb At ADFF Talks Film' 2014
200,000th PEUGEOT 2008 produced by the Mulhouse plant
Deyaar Marks Breast Cancer Awareness Month'
3 Ridiculous Myths about Cybersecurity
Samsung TV Sales Triple at GITEX Shopper 2014
NRI Investors Eying Kerala Smart City Investments through IREIS 2014
MENA Franchise Awards recognise the best in franchising at Middle East Franchise...
Are regulatory systems for governance in the Middle East ineffective?



About Us  |  Weather   |  Prayer Timings  |  Organiser  |  Free Fax  |  Online Experts  |  Contests  |  Jobs Available  |  GoDubai Birthdays  |  E-Cards  |  Subscribe  |  Contact  |  Help
Search  |  Advertise with us  |  GoDubai Newsletter  |  Discussion Board  |  Daily Horoscope  |  Daily Recipes  |  Tip of the Day  |  Joke of the Day

Site Designed and Hosted by Global Innovations, Dubai.  © 1996-2014, Global Innovations About Us  |  Contact Us  |  Subscribe  |  Privacy Policy  |  Download Travel Guide  |  Sitemap
Best Viewed with 1024x768 screen resolution  
Please feel free to contact us : enquiry@godubai.com