GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
NMC Trading, Radikal join hands in food products business

Radikal marks its ambitious entry into Middle Eastern market with premium Basmati rice; aims to reach 65 countries by end-2013


Dubai, UAE, December 3rd, 2012:NMC Trading, the trading division of NMC Healthcare, and Radikal, a leading Indian exporter of high-quality food products, officially announced their alliance today to introduce Radikal's premium Basmati rice into the UAE market a part of Radikal's ambitious expansion strategy to reach 65 countries by end-2013.
The Radikal brand was unveiled at a high-profile event held at Dubai's prestigious Armani Hotel, by Dr. B.R. Shetty, CEO of NMC Healthcare, Siddharth Chaudhary, Managing Director of Radikal and Binay Shetty, Chief Operating Officer of NMC Healthcare. As per the terms of the alliance, NMC Trading will distribute Radikal products across the UAE.
Radikal's entry into the UAE further consolidates India's position as the world's leading exporter of basmati rice, accounting for over 60 per cent of the world's exports. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), the New Delhi-based state run export registration agency, India produced a record 103 million tons of rice in the 2011-12 crop year that ended in June, a jump of about 8% over the previous year, including 5 million tons of basmati rice.
According to Commodity Online, India's basmati rice exports stood at a record 3.21 million tons in 2011-12 against 2.18 million tons the previous year, with Saudi Arabia, Kuwait and the UAE retaining their position as the biggest importers of Indian basmati rice. Basmati and non-basmati rice exports from India together account for a staggering 7.3 million tons in 2011-2012.

Speaking about the launch, Siddharth Chaudhary said, This is a time of unprecedented growth for Radikal and for basmati rice manufacturers in India. We are among the leading food manufacturers in the domestic Indian market and have successfully taken the Radikal experience to many more countries, including Europe, North America and Africa. In less than four years, Radikal has reached over 30 countries and we aim to increase that number to 65 by end-2013.
In his statement, Dr. B.R. Shetty said, NMC Trading has always been synonymous with quality and healthy products and Radikal has a strong track record of providing consumers with the products they need to achieve and maintain a healthy lifestyle. By adding the Radikal food products to our extensive portfolio, we are exceeding consumer expectations of more balanced and healthy food.
Radikal's rice is sourced from the foothills of the Himalayas and other select rice-growing regions of North India. The grains are then processed at Radikal's state-of-the-art facilities in Garhmukhteshwar, Uttar Pradesh to ensure unmatched quality, purity and taste. Radikal basmati rice will be available in five flavours Aqua Mist, Morvarid, Pristine, Radikal Mazza and Ruby. The range will appeal to food lovers who seek natural, nutritious and fat-free alternatives in their diets.
Currently, Radikal operates in 30 countries, including those in the GCC, Levant, Asia, Iran, Iraq, Europe, United States, Canada, Australia, Africa and the Middle East.

About Radikal Overseas:Headquartered in Uttar Pradesh, India, Radikal Overseas has won accolades as one of India's fastest growing companies. The company is involved in commodities and the manufacture and processing of food products. In addition to Basmati rice, the company is also involved in multi-commodities trading through its wide network in India and abroad, dealing in an extensive range of whole and ground spices, pulses, corn, sugar, sesame seeds and soya bean meal. The company operates in 30 countries worldwide with four international offices and is managed by a team of highly experienced professionals.

About NMC TradingNMC Trading is the trading arm of NMC Healthcare, which is one of the most respected and dominant business houses in the UAE. NMC Healthcare is owned by NMC Health PLC, the first Abu Dhabi-based company to be listed on the London Stock Exchange. NMC Trading is one of the UAE's leading marketing and distribution companies and distributes prestigious brands in FMCG, Pharmaceuticals, Medical Equipments, Foodstuff, Veterinary Products, Analytical Lab Equipments, Medical Consumables & Disposables and Educational Resources.


Posted by : GoDubai Editorial Team
Viewed 28206 times
Posted on : Tuesday, December 4, 2012  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Pizza Hut Middle East Serve Up A Slice of Social Media Innovation with New Augmented Reality Applica...
Next Story : ""
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Celebrate Father's Day in 'Swiss Style' with RAYMOND WEIL
Happy Father's Day with Ulysse Nardin Executive Skeleton Tourbillon
Paris Gallery Eid Gift Guide: The Watch Edit
Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks
SAINT HONORE Opra is Ideal for the Stylish Woman
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE
SAINT HONORE Charisma Twist
LG G6: The Ideal Summer Vacation Companion
Lucky Winners celebrate winning gold bars with Malabar Gold & Diamonds BE A G...
Skyline University College Conducted Health and Wellness Program
THEFACESHOP, White Seed brightening
IKEA Reveals Hidden Shortcuts as Father's Day Gift
Gold Collagen Hydrogel Mask with Second Skin Technology to Launch in Dubai in J...
TAG Heuer Luxury Kit
Celebrate This Eid by Honouring your Loved Ones with a Special Gift
Bhima Jewellers Spread Happiness this Ramadan with BHIMA GIFT A SMILE'
Keep your skin hydrated this summer with tips from Gold Collagen!
Marion Cotillard wears Chlo to 31st Cabourg Film Festival
Al Barwani Wins 2017 Ramadan Challenge Senior Cup Title
Dubai will be United in Celebration' during 10th Edition of Eid in Dubai- Eid ...
TOD's Spring/Summer '18 Men's Collection
Dsquared2 Men's and Women's Fall Winter 2017 Show
Take A Sneak-peek into COÉGA Sunwear's 2018 Baby Swimwear Line
deLaCour Saqra Urban- Triumph Design
Celebrate Eid in 'Swiss Style' with stunning RAYMOND WEIL Freelancer
The Salman and Katrina relationship with Splash continues
Eid Al Fitr 2017
WHITE MAN & WOMAN presents POAN - PEOPLES OF ALL NATIONS The Phenomenon of Man'
Dubai Culture Announces July Workshops for Dubai Festival for Youth Theatre 2017
Starbucks Brings Back Summer Favorite S'mores Frappuccino on Popular Demand
KeyBS e-Voucher solution KeyEVD' goes live on thousands of 4Run Telecom POS mac...
HP Revolutionizes Pocket-size Printing with Sprocket
Wear Your Personality on Your Sleeve with Suitsupply
New Collections at Grand Optics - Summer 2017
Empower Starts Delivering District Cooling Solutions to JVC and JVT
Podium Finish for UAE Team Emirates' Sacha Modolo on Stage Eight of Tour de Suisse
OMEN by HP Delivers the Ultimate Advantage for Gamers to Dominate the Competition
Abu Dhabi Ports 5th Annual Working Safely in the Heat Campaign Launched
Dubai Customs salutes UAE's 1st global customs efficiency ranking
Jaguar E-PACE: The New Compact Performance SUV
New destination for Godiva lovers
Summer Style in Your Suitcase with LE66
ADNEC Group Wins Two Prestigious AEO Awards
Khater Massaad's Former Georgian Chief Aide Found Guilty of Fraud in Georgia and...
Memorandum of Understanding Signed Between Mohammed Bin Rashid Space Centre has ...
The Outlet Village Celebrates Eid Al-Fitr and DSS with Fun-Filled Entertainment ...
Dubai Outlet Mall and the UAE Red Crescent join hands to give free Eid clothing ...
New American School for Dubai in 2018 by Esol Education
InSinkErator contributes to UAE State of Energy Report for third consecutive year
His Highness Sheikh Hamed bin Zayed Al Nahyan Attends First Graduation Ceremony ...