The answer to at-home permanent hair removal makes its spectacular debut to the delight of women all over the region.

United Arab Emirates, 16 October 2012- Answering the call of today's well-groomed woman, Citruss TV – the largest shopping network in the Middle East – introduces the clinically proven, TRIA Beauty's Hair Removal Laser – a cutting edge, professional-grade hair removal solution that delivers permanent results from the comfort of home.

With rising costs of salon treatments – and less time for today's modern woman to make an appointment, the region is seeing a shift towards DIY ways to take care of aesthetic and hygienic needs. This has spawned sales in at-home hair removal products from creams to machines, with TRIA being a solution that delivers permanent results at home without the high salon price tag.

Developed in the States, which has long been at the forefront of beauty and technology, TRIA Beauty's team of scientist first revolutionised the hair removal industry with the introduction of LightSheer – the first laser device for in-clinic hair removal. Utilising their research, the team ingeniously applied the same technology to make TRIA as effective at home as clinical treatments.

TRIA Beauty Hair Removal Laser uses laser technology to eliminate unwanted hair through ‘selective photothermolysis', which targets the dark pigment (melanin) in the hair with a pulse of laser light. This is converted into heat that is absorbed by the dark pigment, quickly disabling the bulb of the hair follicle and the bulge to destroy growth cells, causing the hair to gradually fall and ultimately never come back.

Following rigorous testing, the technology is the only at-home laser hair removal system approved by the FDA, and is designed with three contact sensors to safeguard against misuse, making its extremely safe.

Clients will see visible results as soon as the second treatment (approximately 70% less hair) and permanent results in just 6 months. For the best results, use every two weeks. The laser is suitable for those with light to medium skin tones and dark hair, with each unit coming with a skin chart to check its aptness for each client.

Do away with messy shaving and smelly depilatory creams, and say hello to smooth skin with no hair in sight.

The answer to at-home permanent hair removal makes its spectacular debut to the delight of women all over the region.

United Arab Emirates, 16 October 2012- Answering the call of today's well-groomed woman, Citruss TV – the largest shopping network in the Middle East – introduces the clinically proven, TRIA Beauty's Hair Removal Laser – a cutting edge, professional-grade hair removal solution that delivers permanent results from the comfort of home.

With rising costs of salon treatments – and less time for today's modern woman to make an appointment, the region is seeing a shift towards DIY ways to take care of aesthetic and hygienic needs. This has spawned sales in at-home hair removal products from creams to machines, with TRIA being a solution that delivers permanent results at home without the high salon price tag.

Developed in the States, which has long been at the forefront of beauty and technology, TRIA Beauty's team of scientist first revolutionised the hair removal industry with the introduction of LightSheer – the first laser device for in-clinic hair removal. Utilising their research, the team ingeniously applied the same technology to make TRIA as effective at home as clinical treatments.

TRIA Beauty Hair Removal Laser uses laser technology to eliminate unwanted hair through ‘selective photothermolysis', which targets the dark pigment (melanin) in the hair with a pulse of laser light. This is converted into heat that is absorbed by the dark pigment, quickly disabling the bulb of the hair follicle and the bulge to destroy growth cells, causing the hair to gradually fall and ultimately never come back.

Following rigorous testing, the technology is the only at-home laser hair removal system approved by the FDA, and is designed with three contact sensors to safeguard against misuse, making its extremely safe.

Clients will see visible results as soon as the second treatment (approximately 70% less hair) and permanent results in just 6 months. For the best results, use every two weeks. The laser is suitable for those with light to medium skin tones and dark hair, with each unit coming with a skin chart to check its aptness for each client.

Do away with messy shaving and smelly depilatory creams, and say hello to smooth skin with no hair in sight.

About TRIA Beauty
TRIA Beauty's revolutionary light-based skincare products bring professional technology from the clinic into the home.  TRIA Beauty products use gentle light which interacts below the skin's surface, giving you beautiful, smooth, healthy skin - safely and effectively.

About Citruss TV
Citruss TV,the largest home shopping network in the MENA region, makes buying from the comfort of home a reality; broadcast 24/7 in over 18 countries to give viewers an exclusive and convenient shopping experience. With products that are guaranteed to be the best and exclusive to Citruss viewers, consumers can choose from general cosmetics, hair products, slimming and firming, household appliances, toys to jewellery,  where want for choice is not an option. Citruss TV makes sure customers are aware of what's new and that suppliers reach a wide of audience through the show “Alam Al Tasawoq” (The World of Shopping) on MBC4, the online platform www.citrusstv.com/ http://shop.mbc.net, and through social media channels such as Facebook,Twitter and Youtube.
TRIA Beauty's revolutionary light-based skincare products bring professional technology from the clinic into the home.  TRIA Beauty products use gentle light which interacts below the skin's surface, giving you beautiful, smooth, healthy skin - safely and effectively.

About Citruss TV
Citruss TV,the largest home shopping network in the MENA region, makes buying from the comfort of home a reality; broadcast 24/7 in over 18 countries to give viewers an exclusive and convenient shopping experience. With products that are guaranteed to be the best and exclusive to Citruss viewers, consumers can choose from general cosmetics, hair products, slimming and firming, household appliances, toys to jewellery,  where want for choice is not an option. Citruss TV makes sure customers are aware of what's new and that suppliers reach a wide of audience through the show “Alam Al Tasawoq” (The World of Shopping) on MBC4, the online platform www.citrusstv.com/ http://shop.mbc.net, and through social media channels such as Facebook,Twitter and Youtube.