Rolls-royce motor cars dubai unveils phantom centenary private collection

9 December 2025, Dubai, UAE                                      

• Rolls-Royce Motor Cars Dubai unveils Phantom Centenary Private Collection, Rolls-Royce Motor Cars' tribute to a century of Phantom excellence with a holographic story from Phantom I to Phantom VIII
• Occasion honours 100 years of Phantom - the marque's pinnacle product and most celebrated nameplate
• Exclusive showcase of historic Phantom masterpieces  

Rolls-Royce Motor Cars Dubai proudly marked Phantom's 100th anniversary with the reveal of the Phantom Centenary Private Collection at an exclusive gathering at One&Only Royal Mirage.

A true celebration of Phantom, ahead of this highly anticipated moment, guests were invited into the ‘Symphony of a Century' - a striking holographic journey that brought to life a century of icons, charting Phantom's evolution since its inception in 1925 and its rise as an exceptional canvas of self-expression. The experience also illuminated the models and stories most deeply connected to Dubai, celebrating the enduring dialogue between the city and the marque's most celebrated nameplate. Phantom Centenary Private Collection was then unveiled, representing the most complex and technologically ambitious project ever undertaken by the marque's Bespoke Collective - a moving tribute to Phantom's enduring legacy of excellence and artistry. Artisans from the Bespoke Collective also shared the Art of Bespoke through detailed craftsmanship and samples from Phantom Centenary Private Collection.

“Phantom has defined what it means to lead the world in luxury. As the pinnacle of Rolls-Royce Motor Cars, it has, for one hundred years, embodied the vision and individuality of our clients. With each generation, Phantom has captured their imagination, serving as the ultimate canvas for Bespoke expression and continually advancing our commitment to innovation and craftsmanship.”

“As we celebrate this milestone, it is important to recognise the vital role the Middle East continues to play in both the marque and Phantom's story. Clients across the region consistently push the boundaries of creativity, shaping the evolution of Rolls-Royce on a global scale. Celebrating 100 years of Phantom with this special event in Dubai - a city synonymous with modern luxury, ambition and possibility - is a fitting tribute to both its legacy and its future.”