UAE'S first fragrance manufacturer launches ‘Heritage Series' comprising of 8 new dedicated fragrances, as a tribute to UAE's 50th anniversary
Dubai, United Arab Emirates – November 30, 2021: Swiss Arabian, UAE's first fragrance manufacturer has officially launched its brand-new series, Heritage. The Heritage Series was designed to pay an ode to the UAE's 50th anniversary, commemorating the brand's identity as the first fragrance manufacturers in the country, available across all Swiss Arabian outlets and online platform.
The Heritage Series is the second generation of the WAAW “ﻭ” Collection - which is known as the letter of unity and is used in the Arabic language to join together, link and unite any two words. With that said, The Heritage Series uniquely consists of perfumes named after timeless, traditional ingredients that are symbolic of the region and unite the world of perfumery.
Additionally, Swiss Arabian has used the numbers 7, 1 and 74 to represent the name of each fragrance in the series. The number 1 was chosen as they are the first perfume manufacturing company, to be set up in the U.A.E. The number 7 represents the number of ‘emirates' that make up the U.A.E, while 74 represents the year (1974) Swiss Arabian was established in the U.A.E.
Sameer Adam Ali, Swiss Arabian Brand Manager says, “The Heritage series is a launch that holds sentimental value to us as it lies in the roots of Swiss Arabian's longstanding identity. Each fragrance in the series was developed to represent an element of our heritage and we look forward to sharing a piece of that with all our customers.”
A luxurious fragrance that combines sweet, luscious raspberry and green violet leaves with classic notes of jasmine bloom and lily of the valley. A sensual perfume that sensually merges waves of golden amber among musk, leather and oud.
A Gourmand Oud, that fuses precious golden saffron alongside roses adding depth as oud meets akigalawood, sweetened by hints of praline. Sheer white amber bridges the warm vanilla and lasting layers of musk.
From India to Malaysia, only the finest and most precious of ouds have been selected for this luxurious fragrance. Oud 74 opens with a precious Indian oud, blending seamlessly into the earthy Malaysian oud followed by the sweetness of the golden amber.
Amber 01 opens with notes of sharp orange tamed with the heat of peppercorns, the scent is sweetened with rose, jasmine and cashmeran. Patchouli and cedar bring the aerial acidity of the orange back to earth with a warm span of amber and vanilla.
Amber 07 is a gourmand fragrance with an irresistible blend of cinnamon, dates and golden amber. For depth, this fragrance includes hints of roses, ylang ylang and heliotrope. The delicious smell of vanilla is associated with rock rose, incense and patchouli.
Based on a tonka, musk, golden vanilla and creamy sandalwood scents, Musk 01 opens on a sweetened and spicy tart pink pepper note topped with the unique vibrancy of the cool Elemi resin then followed by jasmine and lily.
Musk 07 is a deep sensual fruity musk, with notes from pomegranate to blackcurrant. The berries then melt into a delicious bouquet of floral notes such as rose to lily of the valley. To end the experience with a kick, a touch of patchouli is added to leave a memorable signature.
This floral fragrance composed of rose, lily of the valley and pale pink peonies which adds a fruity sweetness with rhubarb and lychee to its heart. An embrace of vanilla and musk brings a velvet cloak of cashmere woods to elegant shoulders.