November 17, 2021: 1 in 6 children* experience bedwetting and don't know that nighttime underwear can have an immediate impact on their confidence and comfort.
While bedwetting is not always a medical concern and children normally grow out of it, it can contribute to feelings of embarrassment and stress for older children and their parents. It has been a difficult period for many children with homeschooling, lockdowns, and added anxiety in every household driven by COVID 19. While many parents think that bedwetting could indicate a regression in their children's development as a result of their external environment, the reality is that bedwetting is more common than they think, and it is perfectly normal.
The NEW Ninjamas absorbent nighttime underwear is designed to help children conquer the night with powerful protection in a non-bulky design that hides under PJs that they don't have to feel embarrassed about, and to support parents in sensitively tackling this stage in their child's development. The absorbent, stealthy and comfortable nighttime underwear for boys and girls aged 5-12 is designed to help them sleep better and wake up feeling good.
Ninjamas offers powerful protection with unique product features designed for complete confidence, discretion, and worry-free mornings
• Feels, looks and sounds like real underwear – The FormFit™ Waistband stretches to fit older kids and feels like real cotton underwear. The QuietCloth™ Material minimizes noise and looks like real underwear.
• Conquers odors all night – The unique OdorMask™ technology activates as accidents happen to conquer odors throughout the night, so kids can wake up feeling confident each day.
• All-night leak protection – The all-night leak protection with exclusive LockAway Channels that distribute wetness quickly and evenly for powerful protection.
“Knowing many parents seek out ways to prevent their child's bedwetting, we're excited to offer a new and meaningful solution,” said Karim El Fiqi, Vice President and Brand Franchise Leader at Procter & Gamble. “Ninjamas recognizes that older kids' need for protection is just as important as their need for comfort and discretion. Ninjamas is the all-in-one solution for bedwetting, the overnight underwear that gives every kid (and parent) confidence to conquer the night with powerful protection.”
Parental education and support are key to reducing the anxiety and stress that many parents experience, according to Expert Think Tank Spring Virtual Connect Meeting Report. Kids who deal with bedwetting often find traditional bedtime pants challenging their self-esteem. Ninjamas was designed to fit older children's body types while looking and feeling like regular underwear. Ninjamas acts as your kid's super-secret sidekick with graphics that look like underwear and a non-bulky design that hides under PJs so they can conquer overnight hours with fewer worries of being exposed or waking up with wet sheets.
Leave the dirty sheets and feelings of defeat in the past because Ninjamas Nighttime Underwear with powerful protection is finally here to deliver confidence and discretion to kids and parents everywhere as they conquer the night.
Ninjamas are currently available in-store and online in UAE and Kuwait.