Cookie Consent by Privacy Policies Generator website Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers. : GoDubai.com

GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share

October 10, 2021:  After the stalemate of fashion weeks in recent seasons, the event was able to connect the city thanks to a program particularly rich in content, happenings, talks, installations happening in Tortona Fashion District and across the whole city with over 30 activations of Milano Loves Italy. The highlight of WHITE Show was the unexpected performance of the Italian singer-songwriter MADAME, who interpreted a brand new version of Sign o' the Times by Prince, the song chosen as the theme and inspiration for this edition.


The edition SIGN OF THE TIMES of WHITE Milano, under the artistic direction of Massimiliano Bizzi and Beppe Angiolini, has come to a close. It marked an important change in the strategy and communication of the exhibition, sponsored by the Municipality of Milan, an event also made possible thanks to the support of MAECI and ICE-Agenzia and the partnership with Confartigianato Imprese. It counts over 13,000 visitors, 85% of whom were buyers, who were able to appreciate the research and quality of the brand mix presented in the two locations Tortona 27 and 54. Foreigners returned to the fair with qualified and relevant attendance, even from non-European countries with names such as Lane Crawford (Miami, Los Angeles), The Webster Miami, Al Tayer Group, matchesfashion.com, Voo Berlin, Majid Al Futtaim (United Arab Emirates and Cairo), Galeries LaFayette (UAE) Apropos Koeln (Hamburg), Solis Lyon, just to name a few.

Massimiliano Bizzi, founder of WHITE, comments: 'The unexpected and particularly positive results of this edition reward the quality of the work and the new strategy put in place and I am proud of the connection with Milan, a city that has proved to be strong and responsive. What I planned more than a year ago – putting together fashion system players to dialogue and network - is finally taking shape. We don't simply want to talk about restarting and working together, but we stress the will of DOING, and TAKING ACTION, giving voice and visibility to both established and young brands, providing concrete tools to connect them to the business”.

 

The 7 events organized by WHITE in Tortona 27 and 54 fueled this edition with a positive energy with international partners such as British Fashion Council, The Face

Magazine and Vogue Italia with the Future Fashion Innovation event, just to name a few.

The highlight of this edition was the performance by MADAME, the female revelation of Italian rap - with a personal unplugged interpretation of Prince's Sign o' the Times, which underlined the thought of freedom and renewal on which the new concept of the Show is rooted. MADAME was chosen precisely for her ability to speak to the new generations and to embody the true symbol today's society changes. It is no coincidence that the singer chose to wear a contemporary maker as DADAMAX, which customizes and reworks with embroidery vintage jackets that become true unique pieces. Always in support of Italian companies, the project with the 7 Secret Rooms curated by DIMORESTUDIO with Kiton, Massimo Alba, Aspesi, Incotex, Tagliatore, Finamore and Borsalino - who chose to represent the 7 values, through 7 shades of white, bearers of a new path of fashion, inclusive and guided by a new design in which brands have interpreted the female universe with the most identifiable pieces of the male wardrobe.

A relevant presence of Institutions, who visited the event including Gilberto Pichetto Fratin, Deputy Minister at the Ministry of Economic Development, Ivan Scalfarotto - Undersecretary of State at the Ministry of Interior, Carlo Maria Ferro, President ICE-Agenzia, Fabio Pietrella - President Confartigianato Moda, Giovanni Barzaghi, President of APA Confartigianato Imprese Milano, Monza and Brianza, the Honorable Giorgia Meloni - Fratelli D'Italia, Cristina Tajani - Assessore Moda Comune Milano, Mario Boselli - Honorary President Camera Nazionale Della Moda, Giacomo Santucci, President of Camera Buyer Italia, Gigliola Maule - President CSM- Camera Showroom Milano



Posted by : GoDubai Editorial Team
Viewed 6170 times
Posted on : Sunday, October 10, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Arab Fashion Week Celebrates its Return to Physical Shows at Dubai Design District
Next Story : CH Winter Collection 2021
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive ...
Big Crown Pointer Date Calibre 403
Swiss Arabian Launches New Unisex Fragrance Line to Honor the Region's Heritage ...
The Flormar Beauty Products we are Crushing on this Festive Season
essence cosmetics' (National Day) edit
Catrice Cosmetics - Create your own look inspired by National Day!!!
BMW Announce the X7 UAE 50th Year Edition to Mark the UAE's Golden Jubilee
LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 a...
The Sky Is the Limit for the World Food Programme's Humanitarian Efforts
GEMS Education Schools Celebrate the UAE's Golden Jubilee as they look ahead to ...
Orthocure SportsMed Clinic- Opens its grand doors at The Mall in Jumeirah
DLD: 5,352 Sales Transactions worth AED 13.12 Billion in October 2021
Get a National Day Super Slam at Denny's for Only AED 50
In limelight of a new Guinness World Record PACE Education Group
UAE's Inspiring Growth Story and Sharjah's Cultural Vision Hailed on Concluding ...
Emirates Red Crescent and Abu Dhabi University Launch a Humanitarian Funding Cam...
‘ICT Fund SEF Hackathon' Takes UAE Youth through an Exciting Entrepreneurial Ide...
Lulu Launches Campaign to Promote Local Products
The OMEGA Trésor is Enlivened With a New Malachite Dial
Malabar Gold & Diamonds Launches its first Artistry Concept Store in Somajiguda,...
Joyalukkas Announces Biggest Sale of Year for 5 Days!
Lulu Group, Apparel, Centrepoint, ENOC, Splash, Jashanmal, Majid Al Futtaim, Moh...
aswaaq Retail Celebrates UAE's 50th National Day with a Dedicated Store Fully Op...
Al Maya Group Congratulate UAE Leaders for 50 Years Celebrations
Patchi Celebrates The Nation's Success Story on UAE Year of the Fiftieth
EWEC To Conduct Second Clean Energy Certificates Auction in December
Hotpack Scoops four Honours at PRIME Awards 2021, MD chosen MEA Personality of t...
In Commemoration of the UAE's 50th National Day Ariel, Tide, and Bonux along wi...
Asha's at Wafi Celebrates 50 years of UAE in an authentic way!
GMIS PRL 7 Titled: Mohammed Bin Rashid Initiative for Global Prosperity Announce...
Al Khoory Sky Garden Hotel Opens at the Heart of historic Dubai
SEHA marked Commemoration Day across its Facilities
Cartoon Network Middle East Study Reveals Increase in Cyberbullying During Pandemic
LG Launches New Ultragear Gaming Monitor in the Gulf Region
DHA's Social Fund Programme Receives Financial Contribution from Al Rostamani Group
#NoFilterDXB Revs Up as Hollywood's Hottest Wheels Dazzle the Harbour!
Cisco and Expo 2020 Dubai Call on UAE's University Students to Shape the Future ...
The Swiss Pavilion at Expo 2020 Dubai hosts “No time to Waste” Exhibition
UAE's Green Mobility Ambitions in View as #NOFILTERDXB Spotlights Auto Industry'...
Union Coop Pays Tribute to the Brave Martyrs on Commemoration Day 2021
Lincoln Marks the UAE's Golden Jubilee with a Unique View of the Country from 1,...
14 French companies visit Expo 2020 Dubai, UAE to export Normandy Region in the ...
Emirates Post Group to unveil region's first NFT stamp in commemoration of the 5...
Abu Dhabi Lights Up for Welcome Return of Mubadala World Tennis Championship
Sunny Varkey Launches Tmrw, a new Learning Operating System (LearnOS) for Global...
Cherish & Enjoy a Long Celebration on the Occasion of 50th UAE National Day with...
Newborns in Dubai Hospitals Receive Gifts and Car Seats to Mark 50th UAE National Day
Samsung Announces One UI 4 Update Rollout to further Enhance Galaxy Ecosystem Ex...
Kanoo Machinery Showcases Innovative Machines, Equipment at Materials Handling O...
FilMe to Feature ‘Jai Bhim' and ‘Matsya Kaand'