GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share

September 15, 2021:  With her concept for the Rado True Thinline Stillness Lidewij Edelkoort has proven once again to have a seismographic feel for socio-cultural trends. Her idea to express people's increasing need for sustainability, stillness and clarity in the form of a watch has now been honoured with the Green Good DesignTM Award: the renowned prize was awarded to the first timepiece that Rado and the Dutch trend forecaster have created together. 

The Green Edition is part of the historic Good Design® award programme. Under the Motto “Build a Better World Now” the programme honours exceptional architecture and product designs that use a “green” concept to follow new paths toward a more sustainable environment. 

Now Rado and Li Edelkoort, who have known each other for many years, have taken just such a new approach. The flowing forms of the ultra-thin Rado True Thinline in high-tech ceramic served as a model for the unconventional new watch. With the True Thinline Stillness, drawn entirely in white, to check the time of day is a conscious, contemplative act. Li Edelkoort describes this as “knowing, and at the same time forgetting, that time is in our hands.” The idea is “to free us from the hectic pace of everyday life by extending our awareness for a second, recognising the grandeur of a minute and the empathetic nature of an hour.” 

While the design of the product focused on the desire to slow things down, the packaging was driven mainly by sustainability issues. Its main component, for example, uses recycled plastic in the form of a small box that doubles as a travel case, exemplifying the idea of reusability. It is accompanied by a card holder made from black cardboard, while a QR code replaces the usual instruction booklet. 

Li Edelkoort is convinced that in the future many consumers will choose to buy fewer, but more beautiful and long-lasting products. In this respect the Rado True Thinline Stillness can certainly be seen as an interpretation of the “less is more” design concept, which complements Rado's product philosophy. As “Master of Materials” the Swiss watchmaker works with long-lasting, scratch-resistant materials and timeless forms with a sensual look and feel. The True Thinline Stillness is 39 mm in diameter and has a 
5-mm thin off-white case with a frosted sapphire crystal case back featuring the words “STILLNESS / Lidewij Edelkoort / SINCE 2020”. The white dial appears under a domed white frosted sapphire crystal. White hour and minute hands, a transparent Rado logo and a high-tech ceramic bracelet in matching white complete the entirely monochromatic look. 



Posted by : GoDubai Editorial Team
Viewed 8614 times
Posted on : Wednesday, September 15, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Oris Big Crown ProPilot Rega Fleet Limited Edition
Next Story : Block the Gold Rate with Malabar Gold & Diamonds' by Paying just 10% Advance
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Pandora Introduces New Limited-Edition Charm in Support of Unicef
New Program for Saudi Arabia Healthcare Professionals Targets Healthcare Managem...
Ixora Organic Beauty Continues Its Fight for Health With Its Latest Breast Cance...
Toric Hemispheres Retrograde Steel Blue The Distinguished Traveler
Ministry of Health to Showcase State-of-the-Art Digital Health Services at GITEX...
Dazzle This Diwali Season With Tanishq
Gift of Gold - Get Guaranteed Gold Coins with Malabar Gold & Diamonds
Story of Hope: UAE Resident Shares the Importance of Early Detection this Breast...
Rashed Clinches Third World F2 Crown With Victory in Portugal
QNET Supports Community Activity to Raise Funds for Indus Hospital in Pakistan
Zoho Unveils New Cutting-edge Apps and Services in Zoho One, The Operating Syste...
Tribal Thumka Is Back With a New Flair!
Dubai Municipality Celebrates World Food Day
Rivoli Group Launch OMEGA's New ad Campaign for the 007 Edition timepiece on Bur...
QS Arab Region Rankings 2022: Abu Dhabi University Ranks Among the Top 21% of Ed...
Food Waste takes the stage to mark World Food Day at EXPO 2020
The 2020 Edition of Happiest Workplaces in the Region Revealed
UAE Government Leaders, African Ministers and MIT Expert Share Insights on Day 1...
Union Coop ‘Humanitarian Support Program': Employees Contribute AED 1,344,000 si...
Dubai Culture and Letswork Collaborate to Provide Creative Spaces in Dubai
Past and Present Students Sing the Praises of GEMS Modern Academy as it Celebrat...
Dubai Health Authority Honoured for Excellence in Implementing Business Process
'Astronomer's Paradise' Chile Lines Up Space Week Programmes at Expo 2020 Dubai
Samsung Announces New Artificial Intelligence Course to Empower Young People Acr...
The Swiss Pavilion Highlights Education, Innovation & Research during Space Week
Social Enterprise ‘81 Designs' Presents a New Collaborative Collection With Leba...
Malaysia Generates More Than Rm7.2 Billion in Business Potentials in the First T...
AppGallery Expands Its App Offering by Adding Aramex Mobile App
UAE National World Robot Olympiad Winners Announced
GEMS Students earn University Credits Thanks to Collaboration with Arizona State...
Emirates Integrated Telecommunications Company reports Q3 2021 Results
AD Ports Group Announces Strong Revenue Growth in H1 2021, up 21% Year-on-Year t...
VFS Global COVID-19 Test Booking Credentials Accepted in the IATA Travel Pass
Hotpack Global Announces Three Days Leave to Employees to Visit Expo 2020 Dubai
Union Coop Launches ‘Mirdif Park Way' Investment Destination
There's No Stopping the Energy of Maserati Grecale
Health Promotion Department Launches Awareness-Raising Events to mark World Food Day
Japanese Astronaut Yamazaki Naoko Participates in Space Week at Expo 2020 Dubai
‘YA WELI', The Latest Nikon and Neha Pandey Collaboration All About ‘Love'
SPACEE Set to Redefine UAE's $58bn Retail Segment, Marks its Debut with Particip...
Verloop.io Showcases Conversational AI Solutions for Customer Support at GITEX 2021
Abu Dhabi School of Government participates in GITEX Technology Week 2021
MBRSC Announces the Launch of Space Ventures for Startups in Space Sector
Paediatric Emergency Services to be Transferred from Dubai and Latifa Hospital t...
Hamdan Bin Mohammed Heritage Center to highlight UAE's cultural traditions at Ex...
DLD Receives 100% Paperless Stamp from Digital Dubai
Dubai Sports Council and DTCM sign MoU with KHL and Avangard Omsk for three-day ...
Michelin Star Chef Paul Pairet Joins Hands with SushiArt to introduce limited-ed...
Land Rover Provides First Glimpse of the New Range Rover
The Waterfront Market's Murals and Art Competition Submission Deadline Extended