GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share
Alpha ZV-E10 APS-C Camera Delivers High Quality Photo and Video Performance, Video-Optimised Functions and Versatile Connectivity – Perfect for All Creators
 
UAE -  29, July 2021: Sony Middle East & Africa today announced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10. The new camera combines Sony's advanced imaging technology with extensive usability and a custom-built feature set that is optimised for creators.
 
At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus”  that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting”  mode that allows the camera to automatically shift focus from the subject's face to an object being highlighted. 
 
“With the introduction of the new Sony's interchangeable lens camera, the Alpha ZV-E10, we are excited to meet the growing needs of today's creators,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “The new Alpha ZV-E10 pairs the versatility and excellent image quality of a larger-sensor interchangeable lens camera with user-friendly features that are specifically designed for still and video, making it an ideal tool for both still and video creators looking to transition to a more advanced set up.”
 
The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g ) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. 
 
In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch. 
 
The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilisation with Active Mode  is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10's advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. 
 
Creative Versatility
 
An Interchangeable Lens Camera for Expanded Creative Expression
The Alpha ZV-E10 allows the user to expand their creative expression by utilising the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony's E-mount lens lineup lets the user choose the perfect lens based on their creative vision. 
 
Advanced Autofocus
Sony's industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video , Real-time Tracking  that allows the camera to keep track of the subject's face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments. The user can also customise the camera's AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow focusing according to their creative preferences.
 
Additionally, the Alpha ZV-E10's Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery.  This is available in both stills and video modes. 
 
High Quality Audio
Sony's leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker's voice, thanks to its internal Directional 3-Capsule Mic and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the Alpha ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. 
 
Putting the Subject First
When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject's face is not over or under exposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions. This allows the camera to detect the subject's face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimise skin tones for any subject in both still and video modes.
 
Cutting-edge Video Features:
• Internal 4K movie recording through full pixel readout without pixel binning  
• High bit rate XAVC S™ codec  at 100Mbps when recording 4K Slow & Quick Motion 
• High-speed full HD recording at 120 fps 
• Interval Shooting  for stunning time-lapse videos 
• Hybrid Log-Gamma (HDR)   / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 
 
Designed for Creators
Users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera.  When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customisable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera. 
 
A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility. 
 
The Alpha ZV-E10 features long battery performance with enough power to capture up to 125 minutes  or 440 images  on a full charge so the user can record for long periods without worry.  When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption.  Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera's battery, the Alpha ZV-E10's Vari-angle LCD Screen allows the user to put the camera into Power save mode  by closing it and instantly shoot by opening the panel. 
 
Stay Connected
 
Livestreaming
The Alpha ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone  for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the Alpha ZV-E10's outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. Alpha ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The Alpha ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.
 
Easy File Data and Transfers
Using Sony's Imaging Edge Mobile app , users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files' location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF . 
 
Pricing and Availability
The Alpha ZV-E10 will be available in black and white in in the Middle East & Africa from August 2021. For a full list of specs and information, please visit: https://www.sony-mea.com/en/electronics/interchangeable-lens-cameras/zv-e10.  
 
A new kit featuring the Alpha ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available from August 2021 in the region.
 
Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at https://alphauniverse-mea.com/, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.


Posted by : GoDubai Editorial Team
Viewed 7191 times
Posted on : Wednesday, July 28, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The Next Era of Smartphone Innovation is About to Unfold
Next Story : Samsung Announces Exclusive Odyssey G9 Curved offer for UAE Consumers through the Brand's E-store an...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
GEMS Education Teacher Wins Brand New BMW X2 after Signing Up for an Emirates NB...
Max Factor X Priyanka Chopra Jonas: Matte Confidence Look
Curly Hair Girls Rejoice! Cult Haircare Brand SASHAPURE Launches in the Middle East
Major Saudi Aerospace Players to take part at Dubai Airshow 2021
Ogilvy Names Ben Messiaen Chief Client Officer for EMEA
More Than Half of UAE Residents Affected by Heart Disease
Ministry of Health marks World Patient Safety Day 2021
Hyundai Motor Group Presents Its Vision to Popularize Hydrogen by 2040 at Hydrog...
Lenovo Leads in Launching Windows 11 on New Yoga Laptops
Get Ready For The Next-Gen Ranger!
Patient Suffering from “Friedreich Ataxia” Regains Mobility with the Aid of Smar...
Wizz Air Abu Dhabi's Inaugural Flight to Bahrain Takes Off
Dubai Summer Surprises' Modesh Scholarship Shares AED 250,000 in Cash Prizes Amo...
SITA Takes Decisive Steps to Reduce Carbon Emissions to Become a Certified Carbo...
Lily Collins Weds in a Custom Ralph Lauren Gown
Genesis Presents Vision for Sustainable Future
Twitter is Connecting People With the Launch of Communities
TONDA PF
Ultimate Arctic Adventures on Ice With Jaguar and Land Rover
Hamdan Bin Mohammed Heritage Center announces: Few days left before Registratio...
The First Look at OMEGA in No Time To Die
GEMS Winchester School Fujairah becomes UAE's first school to win prestigious GL...
Look out for these Newly-Launched Premium Indian E-Bikes in UAE
SCCI trade Mission to Moscow holds fruitful meetings to boost economic, investme...
Samsung's New Galaxy Z Fold3 5G Receives Exceptional Response in the Pre-Order Phase
New Behind-The-Scenes Footage Shows Range Rover Sport SVR Preparing to Make an I...
HFZA's Stand at Big Five Woos Investors with Exclusive Privileges and Offers
EETEN Urban Kitchen's Terrace Opens on Wednesday
UAE Home to Prominent Innovation Districts: Middle East Designated Leading Innov...
Block the Gold Rate with Malabar Gold & Diamonds' by Paying just 10% Advance
Etisalat Reasserts Dominance as World's Fastest Mobile Network for the Second Co...
Lenovo Introduces the Powerful and Flexible ThinkEdge SE70 Edge AI Platform
Mubadala World Tennis Championship Returns to Abu Dhabi With New December Dates
Renault of Arabian Automobiles announces 1-3-5 offer on 2022 Renault Koleos
Etihad Stuns Visitors to Mall of the Emirates With 50% Flight Discounts
Thani Grabs Thrilling Grand Prix Victory as Team Abu Dhabi Make Perfect Start in...
Oris Big Crown ProPilot Rega Fleet Limited Edition
Ajman University honors its strategic partners on the occasion of the Internatio...
LG Launches Its Most Compact Soundbar in the UAE, The LG Eclair – Featuring Dolb...
2021 Green Good DesignTM Award
Frontline Heroes Thank HH Sheikh MBZ
DHA's Medical Education Department enhances features of its online learning platform
Team Abu Dhabi Primed for Big Grand Prix Battle in Italy
Aras Group Opens the first franchise of the famous German restaurant Haval Grill...
Abu Dhabi University and the Scholarships Office Sign a Memorandum of Understanding'
Union Coop allocates AED 10 Million on 9 Promotions this September
Volvo Cars and Google Continue Partnership for Next Generation Safe and Connecte...
MBR Creative Sports Award continues to receive nomination files
VFS Global Extends Exclusive Visa and Passport Services to Members and Employees...
Sharjah International Award for Refugee Advocacy and Support Calls for Nominatio...