GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, May 31, 2020:  Hair removal is not a topic that women talk about freely, even though it is part of every fashion-conscious Arab woman's life. To tackle the reluctance and taboo around the topic of depilation, FEM, a prominent brand in hair removal, has collaborated with Lebanese comedian and vlogger, Maya Acra to initiate conversation about hair removal issues women face, but hardly share with anyone. This is done through a series of fun, satirical videos where FEM does not shy away from self-deprecating humor; the recent campaigns are focused on hair removal in the time of social distancing. As more and more women are working from home, they are turning to DIY hair removal methods like the ones FEM offers through wax strips and hair removal creams for smooth silky hair-free skin. 


Maya Acra addresses day to day issues women face, like being embarrassed if their facial hair is visible during a video call or being concerned about increased hair growth because they couldn't visit a salon during quarantine. However, they feel reluctant to share their problems with anyone. The campaign was created by FEM to make women comfortable with the topic of body hair removal and speak out about the issue that is an integral part of their lives.


According to Achyut Daga, Brand Manager, FEM, “It is considered to be a societal taboo for women to talk about body hair, and at FEM we want to normalize hair removal, because it is a necessity for personal hygiene. We want to engage with women about this common issue that all women face and, make it a fun and easy discussion for them. We have tied up with Maya, who through her unique comic style, addresses the topic of hair removal in the framework of her daily life through short videos. She addresses hair removal struggles in a humorous way making them relatable to women of all ages so that they become more comfortable discussing their hair removal routine.  We also address the myth of hair removal being time consuming and messy in these videos.  For instance, our hair removal cream works in just three minutes and leaves the user with smooth, hair-free skin without any pain.”


Maya Acra takes hair removal struggles to the next level by making it 100 percent relatable for all women. In one of the videos, Maya Acra is seen getting excited at the prospect of a social gathering but then she looks at the hair on her hand and decides to postpone the meeting but she feels embarrassed to share the real reason behind her decision. In another video she is seen hesitating to do video calls as she has not taken care of unwanted facial hair growth while in quarantine, but she does not feel comfortable talking about it. She solves her problems with natural DIY hair removal methods, whether wax or cream, and she is ready to go about her daily life with silky smooth hair-free skin. 

 

The new Fem and Maya Acra collaboration campaign is going viral on the internet hitting more than 12 million views since its start. The video's tagline where Maya Acra repeats the word “FEM” 15 times made the videos hilarious and popular.
Vineet Jain, Head of Marketing, added: “We are very happy to work with Maya, she understands what we are trying to do as a brand. We come up with ideas together on how to tackle hair removal struggles by making it relatable and make women of all ages comfortable with the topic.”
With the help of FEM one can be completely hair-free and moisturized in a matter of just three minutes. For instance, Fem Aloe Vera Hair Removal Cream is formulated specially to remove hair gently and quickly while moisturizing the skin. The unique PH balancing lotion, that comes along with the hair removal cream, calms and soothes the skin post hair removal and leaves it feeling moisturized and loved.
Viewers can expect more videos this year from FEM with Maya Acra. 



Posted by : GoDubai Editorial Team
Viewed 8011 times
Posted on : Sunday, May 31, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The Ultimate At-Home Facial
Next Story : Foreo Reveals 5 Ways to De-Stress Your Skin
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Lockdown Showdown: Jaguar I-pace Etrophy Series to Get Back on Track in Berlin i...
Three Eggs get Yemeni National a Guinness World Records Title
Omega's Antimagnetic Tourbillon Is a Watchmaking Breakthrough
Lamborghini SCV12: Squadra Corse Hypercar Ready to Hit the Track
The new BMW M5 and BMW M5 Competition
Toric Tourbillon Slate
GROHE Smart Control Review
Twitter tests Tweeting with Voice
Saxo Bank Launches Loyalty Program for MENA Region Clients
Hyundai Motor and Sony Pictures Entertainment Announce Unique and Pioneering Mul...
American Aesthetic Medical Center Has Something in Store for the Esthetical Figu...
WTTC Launches Safe Travels Protocols for Attractions, Car Hire and Short-Term Rental
NUDESTIX Launches - Nudies Blush, Bronze, and Glow Shade Extension
Volvo Cars Chengdu Car Plant Powered by 100 Per Cent Renewable Electricity
Range Rover Marks 50 Years of All-terrain Innovation and Luxury With Exclusive N...
Under-12 and Over-60 Can Now Take Part in Sports Activities: Dubai Sports Council
Dabur Ensures Safety with Hand Sanitizers and Personal Protection Kits as UAE Es...
Let's Brigthen Up! The Face Shop's Ultimate Summer Skincare Range From Belif is Here!
Handy Helper for Content Creators: The Compact A6100 Mirrorless Camera from Sony...
Pre-orders for Samsung's Galaxy S20+ 5G and Galaxy Buds+ BTS Edition now open in...
Experts Highlight need for Young Talent to Develop Skills for a Post-Covid-19 World
Dabur Launches Pure Organic Coconut Oil: Natural Protection for Hair, Skin, and ...
GEMS Wellington Academy – Al Khail Improves Rating to 'Very Good' in KHDA DSIB 2...
Etihad Airways to Recommence Flights to Athens
Dubai Sees Pronounced Uptick in Demand for Retail Units
Book Building of Amlak International's IPO of 30% of Shares
Sanctuary for the Senses: All-New Lincoln Corsair Arrives with Whisper-Quiet, Co...
Essence Spring/Summer 2020 Collection
Registration Opens for Training On the Camel Trek and Camel Marathon for Expats
Covid-19 Leads UAE Businesses to Adopt Upgraded Green Building Solutions
Dubai Sports Council Discuss Upcoming Sports Events With Federations and Organisers
Dubai Sports Council to Celebrate Dubai's COVID-19 Heroes Through Commemorative ...
Turkish Airlines Was the Busiest Operator in the Eurocontrol Area After Restarti...
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate'
INFINITI of Arabian Automobiles presents Dubai Islamic Bank customers Super Sale...
Crude Oil Headwinds on Virus and Technicals
Customers can Benefit from Increasing Gold Rate by just Paying 10% Advance at Ma...
Canadian University Dubai Receives Prestigious Certification in Education for Pu...
Report Reveals the Six Fintech Innovations That Will Boost the ‘Financial Health...
Serco Middle East Appoints New Managing Director for Dubai Metro and Dubai Tram
Big Bang Integral King Gold
Pan Emirates Unveils Exclusive New Collection
Digital Vision Technology Signals On-Track Success for Panasonic Jaguar Racing
Schneider Electric Extends Strategic Partnerships with AVEVA, Lenovo and Stratus...
Celebrate World Music Day with HONOR Magic Earbuds
The 11th Edition of the Arab Fashion Week to Launch Virtually Today, from June 2...
New Bentayga to Launch Beyond100
Cairo Amman Bank Adopts the Latest Technology to Enhance Performance and Securit...
Celebrate Summer Safely with the New, Shopping Normal at BurJuman
Registration open for Dubai Watersports Summer Week