GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

New Earth Polo shirts made from recycled plastic bottles and dyed with a waterless process; underscores the goal to use 170 million recycled plastic bottles in our products and packaging by 2025

 

 
May 17, 2020:    Amid the extremely difficult circumstances the globe is experiencing with COVID-19, it is becoming apparent in real time how dramatic human impact has been on the Earth and how quickly a change needs to be made for the better. This reinforces  Ralph   Lauren's  aim   to   contribute   to  protecting  the environment  by  committing  to    use 170  million  recycled plastic bottles in its product and packaging by 2025.  This Spring, the brand is  expanding  its  Earth  Polo  shirt  offering  with    a  larger  capsule collection  consisting  of  new  colors  and  designs.  The  Earth  Polo, designed with Mother Nature in mind, is crafted from thread derived from recycled plastic bottles and dyed in an innovative process that uses zero water. Each Earth Polo is made from an average of 12 plastic bottles.

“Changing the way we innovate, design and produce our products is the first of many steps we are taking as a Company to be more sustainable. For us, it all started with the Earth Polo,” said David Lauren, Chief Innovation Officer. “Ralph Lauren commits to using at least 170 million recycled plastic bottles in our products and packaging by 2025. Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilize an innovative approach to create something valuable.”

The Earth Polo will now be offered in 19 colorways for men including long sleeve silhouettes, 7 colors for women, and 9 colors for kids, along with printed design options. The shirt is produced in partnership with First Mile, an organization with a global mission focused on sustainability and positive social impact. First Mile works with entrepreneurs in low- income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing program and turned into high-quality yarn and ultimately fabric.
 


“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations. It's with this spirit of timelessness that we approach sustainability,” added Halide Alagoz, executive vice president, Chief Supply Chain and Sustainability Officer.

In June 2019, the company published its full Global Citizenship and Sustainability Report, including its comprehensive strategy and goals. It pledged that by 2023, the brand will achieve zero waste to landfill across its distribution centers. It also stated that by 2025, it will achieve at least a 20% reduction in total water use across its operations and value chain, and 100% of its key production and packaging materials will be recyclable or sustainably sourced.

For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief.



Posted by : GoDubai Editorial Team
Viewed 3678 times
Posted on : Sunday, May 17, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Kristina Fidelskaya A/W 2020 Collection “Dream”
Next Story : Ashley Graham for Marina Rinaldi – Ss 20
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation...
Olay Eyes Hydra Gel
COVID-19 Triggers Marked Decline in Global Trade: UNCTAD
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protectin...
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more th...
Maillon De Cartier Watch
Dynabook Refreshes Portégé X Series With Latest Intel® Core™ Processors and Priv...
Kristina Fidelskaya A/W 2020 Collection “Dream”
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign
Union Coop: AED 46 Million Project in Umm Al Quwain
Your at-Home Spa Guide With Skin Republic
Ashley Graham for Marina Rinaldi – Ss 20
Emirates Resumes Passenger Flights to 9 Destinations, including Connections betw...
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the C...
Don't Make A Slow Recovery More Difficult with Quarantine Measures
Dubai Customs: Strategic Plan to Curb Corona
Happy Eid with Parmigiani Fleurier Toric Fleur
Smart Cooking to Save Time With Lg Appliances This Ramadan
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advan...
Paying the Ransom Doubles Cost of Recovering from a Ransomware Attack, According...
Medcare Women & Children Hospital Offers Peace of Mind to Families and Mums-to-B...
Al Zahia Supports Underprivileged Families With Electronic Tablets for Remote Le...
Game for Anything: the All-New Toyota C-HR Lands in the UAE With Unmissable Dist...
BSH Middle East FZE Stands in Support with the Dubai Health Authority Amidst COV...
Saxo Bank Market update: Copper and Silver Focus
Aviation Tops the Agenda at ATM Virtual
Dubai Customs Launches Virtual Assessment Center During Outbreak
Etihad Holidays to Be Operated by Dnata Travel Group In the UK
Mohap Hails Family Doctors' Efforts in Countering Covid-19 Crisis
Euronews Speaks To Dubai Businesses Adapting to Support Global Needs Due to COVI...
Pure Health Launches Covid-19 Field Laboratory at Sharjah Expo Centre
Instagram Partners with TBWA Raad and Egyptian Food Bank to #Stopfoodwaste
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate
Denim Culture
Positive Glimpses of Prayer and Fond Memories Win Xposure #homecaptured Global C...
ICBA Launches New Community Initiative on Zayed Humanitarian Day
Emirates Post Launches ‘Epostcard' to Connect Friends and Families
Abu Dhabi University Creates Face Shield Prototype to Support the Local Healthca...
Lenovo's Tech Gift Guide
du Customers Benefitting From the Fastest Fixed Broadband Services in the Gulf Region
Arab Bank Group Reports First Quarter 2020 Net Profit of $147.6 Million
Hospital to Organize a Live Session on Managing Hypertension During Pandemic
Al Wahda Mall is Now Open for Its Customers in Compliance With the Health and Sa...
Commodity Weekly: Gold and Silver Pop as Economic Clouds Darken
A Unique MC20 Prototype Dedicated to Sir Stirling Moss Testing of the Trident's ...
Etihad Guest Rewards Members While Staying Home
UAE Banks Among Top Performing in GCC, KPMG Report Finds
Reduced Demand for Global Oil Supply May Be Permanent
Dubai Customs and Spanish counterpart convene by video conference on trade and c...