GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• Dubai Gold & Jewellery Group gave away more than 3000 special “Dubai City of Gold” commemorative coins during the campaign for 25th Dubai Shopping Festival
• Participating jewellery retailers marked an incremental sale despite several challenges 
 
 
Dubai; February 11, 2020:  Celebrating 25 years of City of Gold, Dubai Gold and Jewellery Group has successfully concluded this year's Dubai Shopping Festival (DSF), with over 200 winners and 4 million worth special edition coins. The five weeks of promotions aimed at elevating shoppers' experience, offered deals that brought value to both residents and tourists alike. Surprising shopper's with 75 coins every day, Dubai Gold & Jewellery Group's (DGJG) promotions for jewellery shoppers was certainly the standout campaign of this retail event.
 
The buying trend this year recorded that 22-karat gold and diamond jewellery as usually was the popular choice amongst the Asian buyers, Europeans and millennial buyers showed more interest in 18 karat gold jewellery that adorned modern designs. Overall, the participating retail outlets marked incremental sales of 10-15% throughout the DSF period despite of the geopolitical tension and spread of life-threatening coronavirus, which effected the tourist inflow in Dubai. 
 
Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said “Our campaign for the 25th year of DSF was a well-thought initiative and I am happy that we have concluded another successful promotion for the biggest shopping festival. There were some unforeseen factors that did effect the overall sales during the second half of the shopping festival, but in spite of the challenges, the end results are appreciable. Our campaign maintained continuous momentum in the retail jewellery segment and this has translated into an increase in the average value per transaction compared with what it was during the previous three months. A lot of tourists from the Asian subcontinent, Arab world, and Europe were among the buyers, which is a very encouraging sign. We will continue to come up with innovative campaigns to keep rewarding the jewellery shoppers of city of gold.” 
 
Dubai Gold and jewellery industry is one of the very few industries that unite under one umbrella to offer such grand promotions consistently for the past 25 years. The group has given away a total of 950 kilograms of gold over the last 25 years, more than any other establishment in the world.
 
Chandu Siroya, Vice-Chairman, Dubai Gold & Jewellery Group said “As a group we understand that certain factors are not controllable. Due to the steady increase in gold price, unstable weather conditions, Iran-US tension and reduction in tourist inflow due to various reasons, the jewellery sales witnessed a dip midway through the campaign. However, the total sales recorded at the end of the campaign is very promising.  Even though gold price showed an upward trend through the last few weeks of the campaign, retail sales could maintain reasonable momentum due to the impressive and valuable prizes offered.”
The last draw for this season was conducted by DGJG on the 2nd of February and it was graced by Mr. Fattallah Abdullah Fattallah (Manager, DED), and other board members of Dubai Gold & Jewellery Group.



Posted by : GoDubai Editorial Team
Viewed 10096 times
Posted on : Tuesday, February 11, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : St Valentine's Day'
Next Story : Tissot T-Wave Bicolour Glamour always!
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C ...
Kristina Fidelskaya Press Release AW2020
Maybelline's Falsies Lash Lift Make Their Way to the GCC
Mattify Your Life With Foreo's UFO Activated Mask
Mark the Advent of the Blessed Month of Ramadan With the Islamic Calendar Watch ...
At Home Anywhere: Rachael Lynn's Guide to Feeling at Home Wherever Life Takes You
New 5G Nokia Smartphone Unveiled as Portfolio Expands – Ensuring a Nokia Phone i...
Marina Rinaldi Mother's Day Gift Edit
Ajman Sewerage Cuts Service Fees by Up to 100 Percent
Top 13 Features of the HONOR MagicWatch 2
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Preventio...
Zoho Offers Emergency Financial Relief to Its Small Business Customers
Slip into style at home with Steve Madden
HONOR Brings the Brand-New HONOR 9X PRO to Customers in the UAE
Realme Set to Launch Its Latest Range of Smartphones in UAE
Dubai Health Authority Partners With Twitter to Provide Health Information on CO...
A Perfect Blend of Technology and Style: INFINITI of Arabian Automobiles Offers ...
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Herita...
What Parents Need to Know About the Coronavirus
Union Coop to Operate 24 Hours With All Goods Available
Sportmax Leather Trend SS 2020
Keeping the Community Safe and Informed on COVID-19
Marina Rinaldi by Roksanda SS 2020 Wearing Art
Max Mara Bridal 2020
Carrefour Statement – Opening Hours
MBRSC Commemorates Isra Wal Mi'raj with A Satellite Picture of Al Aqsa Mosque
Brighten Up With Marina Rinaldi
Horological Machine N°10 ‘Bulldog'
Jaguar Land Rover Confirms Temporary Suspension of Production at UK Manufacturin...
Deema Ajlani Ramadan Capsule Collection, 2020
Conference Call Chic – Taking Style Tips from The Duchess of Cambridge
BenQ Encourages Healthy and Engaging eLearning Environment at Home & Classrooms
Perfect Polka Dots
Twitter Expands Its Safety Rules in Relation to COVID-19
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants
NYUAD Researchers Develop New Tool for Performing Cancer Liquid Biopsy and Study...
Crate and Barrel's Spring 2020 Collection Invites Us to Live in an Artist's Studio
SCCI Provides Online Attestation Services for All Transactions
Al-Futtaim Provides up to Three Months' Rent Free Support for its Mall Tenants w...
du Increases Internet Speeds Up to 500mbps for Free to Meet All Customer Communi...
At Home in Karl Lagerfeld
Kitchen Appliances Designed With Cleanliness at the Forefront
Airbus Announces Measures to Bolster Liquidity and Balance Sheet in Response to ...
National Food Products Company Reassures Nation of Continued Food and Beverages ...
Ralph Lauren Collection Spring / Summer 2020
Dubai Chamber Activates Its Role as the Voice of the Business Community to Suppo...
The Department of Culture and Tourism – Abu Dhabi Closes All Cultural Sites in t...
Etihad Airways to Temporarily Suspend All Services to and From the UAE Following...
Medical Education, Healthcare & Research Activities of Thumbay Group Gears-up & ...
Sea Cruises, Desert Camps, Safaris and Floating Restaurant Activity Suspended wi...