GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share
Why User Experience is Essential for Travel Business Growth?

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much? Here's why every business must think about the user experience when they design websites and apps.

UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.

So, how can UX design benefit a business?

Reducing costs

It keeps a project within budget and lowers development costs, including extensive user research, prototyping, and usability testing.

More and more companies are realizing that preventing possible usability issues or problems should be in design stage of the process. Design changes are far easier to make than development changes – and therefore they are less expensive.

Often, the majority of bugs spotted within a product are usability issues. Most of those issues could have been solved in an initial prototyping stage, which is a core aspect of UX design.

Increasing conversions

Making it as easy as possible for your user to interact with your website or app is a key part of UX design. You want your users to be able to find what it was they were looking for. But even more importantly for your business you want to drive conversions and interactions across your web or app. There are two main principles of optimizing websites or apps from a UX perspective.

– Reducing the number of steps that user needs to make is a key part of UX design.  The main goal is to drive conversions and interactions across your website or app. This includes purchasing a product, booking tickets or sorting through a database of complex information.

– Keeping things as intuitive as possible is crucial to minimise the risk of users becoming frustrated when they are trying to complete their task(s) on your website or app.

Improving SEO with UX design

That's right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. This not only translates to SEO, but also paid media or PPC (pay per click) marketing. Platforms like Google Ads (previously known as Google Adwords) actively score the results of your “landing page experience” in your ad campaigns and gives you suggestions to optimize the user journey/focus on these pages.

User experience is a big factor in Google's search algorithm. Where websites are concerned, a poor user experience can ultimately result poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

Service Design & Customer Experience

Global Innovations help travel and tourism companies to improve their multichannel offering and co-create innovative user experiences.

We adopt a human-centred, brand-centric design approach leveraging its top-notch capabilities to develop any website or mobile app. The emphasis is on getting a thoughtful user experience, moving from ease-of-use to delight-to-use.




Posted by : GoDubai Editorial Team
Viewed 12682 times
Posted on : Sunday, February 9, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Cisco Accelerates Applications in a Hybrid Multicloud World
Next Story : RIPE NCC and Jordan regulator partner up to increase awareness about IPv6 deployment in Jordan
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening...
6 Trends That Will Dominate Beauty in 2020 According to Foreo
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range
How to Beat Pigmentation with DERMAdoctor
Introducing Zeitun Premium Face Care Collection
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of ...
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary
Spoil her this Mother's Day with gifts from Marks & Spencer
Achieve Gorgeous and Radiant Skin in Only 90 Seconds
Sephora: Are You Ready to Join the #SephoraSquad?
Enjoy a Selection of Anti-Aging Products from Beauty Solutions
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition
Marks & Spencer, Britain's Best Loved Denim
Laloge X Ivanka Trump
Cerruti 1881 - Special Product Launch for Mother's Day
Ferragamo Sapphire Collection
Dubai Chamber Honours Top-performing Trading Companies
Tag Heuer Opens Boutique at Mall of the Emirates
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program
The Award-winning #burjumanfoodart Festival is Back by Popular Demand!
Buyers Rush for Majid Al Futtaim's First ‘Elan' Townhouses at Tilal Al Ghaf
Marks & Spencer Unveils its All New Menswear
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead ...
GEMS Global Innovation Showcase 2020 Sees 1,500 Student Innovators and Entrepren...
This Unbeatable Bundle Offer makes it the Best Time to Buy the King of 5G Smartp...
His Highness Sheikh Hamdan Bin Rashid Al Maktoum Opens Gulfood 2020
UAE Community Takes Millions of Steps in Solidarity With Children Who Walk Long ...
Statement Stilettoes from Steve Madden
Al Wahda Mall Announces UAE Pro League Mobile Roadshow Activations
A Game Changing, GCC First Initiative is Unveiled at Gulfood 2020: Oasis Water N...
Bottled Water Industry Leaders Come Together to Form Gulf Bottled Water Associat...
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit o...
Airlines and Posts Cooperate Globally for a Sustainable and Reliable Cross-borde...
“Planet Positive” is Tetra Pak's New Way of Doing Business
Upfield Unveils New Plant-Based Products and Spreads Awareness of Nutritional Be...
Ericsson Received Awards at the Stc Partner Day for Saudization and Internationa...
KIZAD to Participate in GulFood 2020 to Showcase Competitive Advantage
Registration is Now Open for Dubai Cares' Volunteer Globally in Malawi
SEHA to Showcase the Latest Technology in Diagnostics and Interventional Radiolo...
Join the Dots With Max Mara
Range Rover Evoque: Europe's Favourite Compact SUV
Easa Saleh Al Gurg Group Celebrates 60 Years of Nation Building by Renewing Its ...
Step Up Your Fashion Game with the Sleek HONOR MagicWatch 2
Pioneered by an Emirati, UAE Brand, Dubai Energy Drink, Participates in Gulfood 2020
Sheikh Khaled Al Qasimi Honors Winners of Sharjah Excellence Award 2019