Dubai, United Arab Emirates, December 12, 2019: Last week, FOREO, the Swedish Skintech brand formed only six short years ago, was named 10TH Most Popular Beauty Brand on the planet right now, according to online beauty discovery platform Cosmetify.
The Cosmetify Index reported that Google searches for FOREO increased by a staggering 118% in 2019, making it one of only three brands out of 200, to deliver an increase of over 100% in just 12 months, while global sensations such as Kylie Skin delivered a decrease of -26.60% in search volume.
The global research ranked FOREO, Kylie Skin, Huda Beauty and Mac in the top 10 most popular beauty brands based on a weighting system including search trend data, social followings and engagement to reveal the show stopping brands that the world just can't get enough of this year.
FOREO delivered an overall score of over 25, sitting only points away from the likes of Jeffree Star (29.65), RUDE Cosmetics (28.67) and long-standing brand Maybelline (27.11). Arguably the world's most influential make-up blogger-turned entrepreneur Huda Beauty took out the number one spot with an overall score of 53.95.