GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Sony Music's child stars Rawan & Rayan release inspirational Arabic song and video to promote inclusion and tolerance for all 

 

Dubai, 11 November 2019:   Cartoon Network Middle East has teamed up with Sony Music Entertainment Middle East to release a unique and impactful song featuring YouTube stars; the sisters Rawan and Rayan. The Song entitled “Ya As7ab (hey fiends)” speaks directly to children about the effects of bullying and shares positive messages around inclusion. The catchy Arabic pop song with an accompanying music video will be released worldwide on all music services and platforms on 11th November.


This initiative is a part of Cartoon Network Middle East's UAE-wide anti-bullying campaign ‘CN Buddy Network' which encourages children aged 5 to 12 years to 'Be a Buddy, Not a Bully.' The music video was filmed at the Collegiate American School in Dubai and featured students sharing positive messages that address both bullies and those being bullied.  The song can be viewed or streamed on Rayan and Rawan's YouTube channel, Cartoon Network's channel, TV and across over 400 global music services including Anghami, Spotify, Apple Music and Deezer.


Darine El-Khatib, Senior Director Creative Strategy and Brand Development at WarnerMedia MENA and Turkey said: “2019 marks the year of tolerance in the UAE, and so does the Buddy Network which aims to spread friendship through various touchpoints. Music is a powerful means to connect with people as it speaks directly to them, that is why we partnered with Sony Music to further reinforce the message of Buddy Network. Rayan and Rawan have a great connection with audiences in the Middle East, especially with children, so we are confident that they will be able to deliver the values and messages that counter bullying and hopefully can effect change.”


Mike Fairburn, General Manager, Sony Music Entertainment Middle East, said: “Sony Music Entertainment is an inclusive organization and we are proud to partner with Cartoon Network in the Middle East to raise awareness of this important topic. Rawan & Rayan share this passion for positive inclusion and we are all extremely excited to launch this fantastic song and video as part of the “CN Buddy Network” initiative.” 


Cartoon Network Middle East's ‘CN Buddy Network' initiative in the UAE is part of a global campaign introduced in 2014 and rolled out in the Middle East for the first time this year to educate children and parents about the effects of bullying, with practical ways to counter it. 



Posted by : GoDubai Editorial Team
Viewed 3477 times
Posted on : Monday, November 11, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Emirati Musicians, International Composers & the Royal Philharmonic Orchestra in Harmony For the Off...
Next Story : MOTIONGATE Dubai celebrates the Year of Tolerance' with a fantastic offer for all UAE residents
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Chlo's Iconic Carlina Sunglasses In a Precious New Interpretation
Holiday Hair-Styling Essentials from VIERRO
Luxe Beauty Gifts for your Loved Ones this Festive Season
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com!
Arabic version of Zoho Creator launched to help businesses create custom applications
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List
Your Holiday Gift Guide for Her
Union Coop Pays Tribute to the Martyrs on Commemoration Day'
Berkan Steakhouse Launches in Dubai
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanu...
China Homelife the Largest China Sourcing Platform Set to Showcase a Wide Variet...
Dubai Cares' Volunteers bring hope to children in remote village in Senegal
New year, New You with Lunette
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in...
Uncovering the Beauty of Mechanics'
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations
Customs World inks MoU with Indonesia to roll out World Logistics Passport
Emotional and highly dynamic: the design of the MINI John Cooper Works GP.
The Middle East Organic Market's Premiere Business Event Opens In Dubai
Statement Cardigans
GROHE received the Red Dot: Brand of the Year
Free gold coins at Malabar Gold & Diamonds Festival.
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Dcor
Best Menswear Items
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar
Annual DIAC Conference examines impact of UAE Arbitration Law
Air Cargo Peak Season off to Slow Start, Annual Demand down 3.5% in October
Hyundai's all-new 2020 Sonata now available in the UAE
Emiratis and expats set off to a two-week Camel Trek across the UAE desert
Lewis Hamilton Tops Off Sixth World Title With Victory at Formula 1 Etihad Airwa...
Information City concludes "Al Saada" initiative
World Muslim Communities Council hosts first International Youth Forum in Abu Dhabi
ENEC welcomes visit by senior Emiratis to headquarters in Abu Dhabi
Abu Dhabi Airports awards retail spaces at Midfield Terminal to Lulu Group
Truesteam Technology by Lg is Setting A New Standard for Hygiene
1247 Media joins du to offer free unlimited WiFi UAE data to RTA taxi users
Abu Dhabi Digital Authority's TAMM' initiative awarded with the Sheikh Salem Al...
Give a cat a loving home
EASA extends Part 145 certification of SriLankan Engineering
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon
Race Legend Back After Breaking Neck Sees More World Titles on the Way to Abu Dhabi
'Herman Miller and DIDI announce the winners of the Ergo Chair - Student Design...
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura S...
Federal Transport Authority inks MoU with International Maritime Organization in...
3rd Saudi Maritime Congress announced for March 2020
Pre-school launches initiative encouraging children to stay hydrated
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge
Arabian Automobiles INFINITI pledges the highest-quality certified pre-owned vehicles
Etisalat Misr tests 5G on commercial network with Ericsson