Dubai, United Arab Emirates - October 22, 2019: A little less than a week after the launch of its first showroom, Casa Milano was visited by Ferruccio Lamborghini, Ceo and Vicepresident of Tonino Lamborghini Spa, the famous Italian brand of luxury accessories, hotels and real estate projects.
Casa Milano features products of luxury tiles and sanitary of over 40 of the top-notch brand from across the world including Tonino Lamborghini, Versace, Roberto Cavalli ,Novellini, Mia Italia, Villeroy&Boch and many more. The director of the newly launched showroom, Azhar Sajan was the host of this auspicious occasion. Tonino Lamborghini will display at Casa Milano its collections of branded Italian tiles and ceramic coverings for home and office called Luxury Surfaces and its faucets line called Water Design.
The showroom occupies an area of 30,000 square-feet on Sheikh Zayed Road and designed in such a way that one can feel what it is like to be surrounded by a congregation of world-class amenities. It boasts a touch and feel concept and this attribute is intensified by the exquisite products such as 24-carat gold tiles, Diamond bathtubs, hands-on experience of live showers and bathtubs and Corian, which are rarely found. Apart from this, it is offering every other lavish product of tiles and sanitary like showers, mixers, washbasins, bathtubs and other accessories from the aforementioned brands and they are installed in the store in a detailed yet elegant way for the customers to feel free rather than restrained by overwhelming varieties.
The Tonino Lamborghini Luxury Surfaces line created in collaboration with the Modenese company GS Luxury Group, includes ceramic upholstery collections that, in addition to ceramics, use also elements that belong to the world of luxury sports' cars, like carbon fiber and steel. Not only, noble products such as wood, marble, stone and copper and rose-gold inserts play an important role in the creation of this coverings line. A new style for tiles, one that harmoniously balances research, innovation and passion.
Manufactured in collaboration with Paini Spa, leading company in the Italian taps sector, the Tonino Lamborghini faucets of the Water Design line have been designed as small sculptures, original interior décor elements of strong character, unique in shape, with a pure and essential design and reach details. Original objects adaptable to any context and place, all the new models have names inspired by the most famous circuits of Formula 1.
Commenting on the new launch, Azhar Sajan, Director of Casa Milano, said: “We are delighted with the launch of our first store of luxury sanitary ware and tiles in the region. And we feel Dubai is an ideal location for brands like us, given its dynamic and cosmopolitan nature. Additionally, I would like to thank Mr Ferruccio Lamborghini for gracing the occasion with his presence and associating with us.
“We feel, regardless of market trend, people who cannot compromise with quality will keep on buying luxurious products because they take into account the effort and time spent to produce such state-of-the-art products that cannot be quantified with money. Apart from that, according to a recent report, demand for this segment is expected to grow by 12 -20% with a boost from Expo 2020. So, the prospects of luxurious brands to have a share in that growth are quite high “he further added.
Ferruccio Lamborghini, CEO and Vicepresident of Tonino Lamborghini SpA said: “Casa Milano represents for Tonino Lamborghini a further important step in the Dubai strategic market. We have been present in UAE since more than a decade thanks to our branded luxury accessories, such as timepieces, sunglasses and smartphones. Recently, we have also started a unique real estate project together with Oriental Pearls in Meydan One area for the development of the world's first branded residential community. The distribution of our luxury surfaces and faucets in collaboration with a great partner as Casa Milano is a natural consequence of our recent projects in the market.
Casa Milano, a leading experiential luxury tiles and sanitary brand in UAE, will offer a special and exclusive on-site immersion to our premium tiles and faucets lines and we are proud that they have chosen our Home accessories for their first store of luxury sanitary ware and tiles in the region. Casa Milano was looking for Italian design and craftsmanship and we are confident that our luxury surfaces and faucets will offer something unique to their UAE and international customers.
After this launch, we are also planning the opening of a Tonino Lamborghini furnishings store at the Dubai Marina City Walk. Our aim is to have, within the 2020 Dubai Expo, a strong products presence that will provide to the brand widespread visibility and reputation”