GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Dubai, UAE, June 19, 2019:   Superbrands, the independent authority and arbiter of branding, recognised and honoured forty-eight leading brands from the UAE who were awarded Superbrands status at the 15th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. The 2019 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding'.
 
“Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it's necessary to connect. Consumers have endless choices and only open their wallets for the brands they really love, ones they feel they can relate to, and ones they feel care about them. The one common trait that all the Superbrands have is that they have started thinking less as companies and more as friends of their customers and the brand-consumer relationship is growing closer,' said Mr. Mike English, Director, Superbrands Middle East. 
 
With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only forty-eight scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals. 
 
“A strong brand has to engage with its customers, make customers feel a sense of ownership and instill trust but above all it must always deliver on its promises, which is why getting onto the Superbrands list is both a prestigious accolade and an arduous task as all these criteria need to be met,” added Mr. English. 
 
The 2019 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn't Know section' highlighting interesting facts about the brand and its unique achievements was also unveiled at the Tribute Event.
 
THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL:
 
• HE Saud Salim Al Mazrouei, Director of the Hamriyah Free Zone Authority and the Sharjah Airport International Free Zone Authority
• John Brash, Founder & CEO, Brash Brands
• Laila Suhail, Chief Executive Officer, Dubai Shopping Festival
• John Deykin, Branding Expert
• Mishal Kanoo, Chairman of The Kanoo Group – UAE & Oman
• Colm Mcloughlin, Executive Vice Chairman & CEO, Dubai Duty Free
• Hala Badri, Senior Advisor to CEO and Group Communications, ADNOC 
• Mike English, Director, Superbrands Middle East & North Africa
• Dr. Ram Buxani, Chairman, ITL Cosmos Group
 
 
Complete List of Superbrands 2019
 
 

1

Al Ain Farms

25

GENERAL

2

Al Ansari Exchange

26

Hamriyah Free Zone Authority

3

Al Naboodah Travel & Tourism Agencies LLC

27

ITL Cosmos Group

4

Al Rawdah

28

ITL World

5

Al Rostamani Group

29

KALYAN JEWELLERS

6

ALDO

30

Kreston Menon

7

Alpen Capital

31

LC Waikiki

8

Aster DM Healthcare

32

Levi's

9

Bait Al Kandora Gents Tailoring L.L.C

33

Life Pharmacy

10

BETADINE

34

Lulu International Exchange

11

Beverly Hills Polo Club

35

MEDICLINIC

12

Blueair

36

National Health Insurance Company – Daman

13

Bright Kids Nursery

37

NMC Healthcare

14

Charles & Keith

38

Prime Healthcare Group

15

Coroli

39

R&B

16

Crocs

40

RAK Hospital

17

DUBAI DUTY FREE

41

SAIF ZONE

18

Dune London

42

Sapil

19

Emirates Healthcare

43

Skechers

20

Emirates Hospital

44

SWISS ARABIAN PERFUMES

21

ENOC

45

Tim Hortons

22

Eros Group

46

UAE Exchange

23

Fucidin®

47

Vatika Naturals

24

GEEPAS

48

Zulekha Hospital



Posted by : GoDubai Editorial Team
Viewed 3495 times
Posted on : Wednesday, June 19, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Shopping fiesta and ‘Mall Millionaire' promotion awaits residents for summer Retail Abu Dhabi (RAD) ...
Next Story : China Mall records over one million shoppers in the first quarter of 2019
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
T-Race Cycling Tour de France The Watch for Fans of Le Tour
Ink Your Lips This Summer With Artist Rouge Ink, Make Up for Ever's New Airlight...
Tonda 1950 Stone-set range'
Ermanno Scervino, The Perfume
Transform Your Bedroom and Sleep Like a King With Robinsons' Latest Bedlinen Col...
Siemens to supply power equipment and services for 840 MW power plant in Iraq
Faces launches Next Generation stores in Mall of the Emirates, Dubai and Riyadh ...
Computer & Power Technology Adds Cisco Collaborate Architecture Award to its Lis...
Colourful Anniversary Limited anniversary edition now available in new colors
Contract signed: BMW Group and Daimler AG launch long-term development cooperati...
The Network Gets Smarter, Simpler and More Secure with Artificial Intelligence a...
3 ways to give your hair the power of plants, with 3 new highly concentrated hai...
Parmigiani Fleurier Kalpagraphe Chronometre Titanium
Salvatore Ferragamo Presents Minuetto
Back to School with Marks & Spencer
Happy Eid with Corum Golden Bridge Round 39
Statement Handbags from GUESS
DP Haute Joaillerie thématique 2019 – Les Ciels de Chaumet
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone
Dubai-based Blue Ocean Group expands into UK distribution market ahead of Brexit
Mouawad unveils the Mouawad Dragon Yellow and White Diamond Suite, featuring the...
The inauguration of codeshare flights between Kuwait and Istanbul-Sabiha Gö...
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Tec...
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Pre...
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July
Tissot Heritage 1973 The racing legacy
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloc...
Samsung QLED 8K: How AI Upscaling Enables Truly Immersive Picture & Sound
‘Legislative Needs Forum' discusses key elements of ‘Legislative Plan 2020' in l...
Spring Summer 2020 Collection
A Sensational Summer for Shoppers: Win a Water's Edge Apartment Worth Aed 1 Mill...
Abu Dhabi Health Services Company (SEHA) implements smart pharmacy systems to im...
Dubai Customs explores more mutual trade with KSA
If the Shoe Fits
Celebrated singer and composer Quratulain Balouch set to perform at Rajmahal The...
Sports Collection - Autumn Winter 2019
Ahmad Daham becomes first Arab drifter to participate in Drift Masters European ...
Union Coop Reports 20% Growth in Net Profit for the First half of 2019
Ride Into the New School Year with the Coolest Gear
MoHAP Youth Council Interviews Zainab Al Bloushi “Winner of Happiness and Positi...
The Perfect Shave Kit for your Summer Travels
IHG signs world's largest voco with Maad International in Saudi Arabia
Dubai's leading school operator to launch Affordable IB School in Dubai- Ambassa...
GUESS - Floral Print
Corporations' long-term success hinges on their business model supporting humani...
Lincoln Nautilus: Luxury Redefined Inside and Out
The 5G era begins: Huawei launches the King of 5G smartphones HUAWEI Mate 20 X (5G)
Ajman Bank Launches New Branch in Dalma Mall and with it Introduces Another Digi...
Celebrities in Ralph Lauren at the 2019 Vogue Paris Foundation Gala
Robotics and Automation to the Fore at Materials Handling Middle East