GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE; May 13, 2019:   As per the latest financial data released by Parmigiano Reggiano Consortium, the GCC region has emerged as a key market for Parmigiano Reggiano exports with exports for 2018 reaching 105.2 tons. 

Earlier this year Parmigiano Reggiano Consortium launched a large-scale awareness campaign in Saudi Arabia, UAE and Kuwait to educate Arab consumers on the specific characteristics of Parmigiano Reggiano, a cheese that stands out for its selection of the best and 100% natural ingredients and for using the same recipe for one thousand years.

The breakdown of Parmigiano Reggiano exports to GCC region are as follows:

Parmigiano Reggiano Wheels:  11.5 tons

Parmigiano Reggiano Wedges: 92.1 tons

Grated Parmigiano Reggiano: 1.1 tons

Parmigiano Reggiano Snacks:  0.4 tons

Nicola Bertinelli, president of the Parmigiano Reggiano Consortium, says: “Parmigiano Reggiano continues to grow and expand its market. 2018 has been again a positive year: we reported an increase in production (+1.35), quotations (+2%) and exports (+5.5%). In spite of an increased product offer on the market, the price was steady and settled around 10 euro per kg (12 month Parmigiano Reggiano from producing dairy, average price at production).” 

“The foreign market is increasingly more important,” continued Bertinelli. “In 2018 we have exceeded the record share of 40%, an amazing performance considering that the figure was 34% only five years ago. Our key markets are France, United States, Germany, United Kingdom and Canada.

The Consortium is investing a considerable budget (over 24 million euro) in promoting the PDO designation in Italy and abroad, with specific focus on new destination areas for consumption for our cheese, such as the United Arab Emirates, where we launched a communication campaign to educate the consumer on the differences between the ‘real' Parmigiano Reggiano and the fake Parmesan”.

2018 was a record year for Parmigiano Reggiano PDO production, which saw a total increase of 1.35% over the previous year.

The 3.7 million wheels of cheese (about 148 thousand tons) produced in 2018 represent the highest peak in the age-old history of Parmigiano Reggiano. Parmigiano Reggiano not only is the first PDO brand in the world as far as influence (“The Most Influential Brands 2018” ranking prepared by IPSOS), but it is also number one PDO/PGI food product in terms of value at production (Qualivita-Ismea report). 2.4 billion euro turnover for the protected designation of origin product, which is increasingly expanding abroad: an outlet for a constantly growing production that needs new market spaces.

In the last two years, production rose from 3.47 million to 3.7 million wheels, a 6.6% increase.

Parmigiano Reggiano is also enjoying a very good period as far as price are concerned. While in 2016 the cost per kg was 8.60 euro, in 2018 the average price stood at 10 euro, a 16.3% increase (average price of 12 month Parmigiano Reggiano from producing dairy, source: bulletins from Borsa Comprensoriale Parma) Today, Italy accounts for 60% of the market, while the export share is 40% (+5.5% over the previous year).

France is the largest market (11,333 tons), followed by United States (10,493 tons), Germany (9,471 tons), United Kingdom (6,940 tons) and Canada (3,030 tons). France and the United Kingdom grow (respectively +12.6%, +2.2%) Germany slows down (-4.4%) due to competition from similar products. On the other hand, exports to Canada increase (+17.7%), thus confirming, thanks to the CETA agreements, the expected opportunities for development. 

Aiming at increasing demand, the Consortium's budget includes an investment in communication for over 24 million euro destined to the development of sales in Italy and abroad, 1.5 million more than in the previous year. 



Posted by : GoDubai Editorial Team
Viewed 13572 times
Posted on : Monday, May 13, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Customs discusses more cooperation with vegetable and fruit sector
Next Story : Winnow, Emaar Hospitality Group first to bring cutting-edge A.I. technology into UAE kitchen
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Enjoy Smoother Skin with the current obsession from PMD - The Personal Microderm...
A new model for the ladies enriches the Corum AC-One collection with luscious fe...
Energize & Refresh Your Skin With the Foreo Luna 2 for Men
From Dubai Police's floating police station to Etisalat's Lazareth Flying Motorc...
Saint Honore Haussman
The new urban warrior unleashed - Corum injects modernity and athleticism into ...
Hamdan bin Mohammed calls on the city to be ‘In It Together' for the Dubai Fitne...
6 Ways To Wear The Houndstooth Print
One stop shop for classifieds and deals in UAE- QUOODO.com
The Coffee Club in Al Bateen, Abu Dhabi re-opens with a refreshed new look
Marks & Spencer Launches Its New Sleepwear Collection for AW19
Medusa Lock Icon
Choithrams Customer lends her voice to World Food Day in support of The United N...
Heritage village at Global Village offers a glimpse into Emirati traditions
Middle East Retail Forum (MRF) 2019 focused on RetailNEXT
Al Tayer Battles on in China After Aquabike Setback
This visually-impaired Emirati knows no impossible
More than 1,900 beneficiaries at Al Mizhar and Umm Al Sheif Islamic Cultural cen...
OMEGA's new Museum
Expo Centre Sharjah announces winner of 1KG gold
Dubai-Based NRI business leader donates INR 10m to his Alma Mater to setup Innov...
Union Coop Hosts Almarai's Gifting Ceremony For the Second Time
Malabar Gold & Diamonds inaugurates its relocated outlet in Hamdan Street, Abu D...
KOBEYa - The First Japanese and Far Eastern Gluten Free Café opens in the UAE
The Workwear Edit
Dubai Customs inks partnership agreement with Hawkamah Institute for Corporate G...
DAFZA contributes 12% to Dubai's foreign trade in first half of 2019
IFS lays out blueprint for new era of intelligent and autonomous enterprise solutions
Dubai Shopping Malls Group Announces “shop & Win Gold” Promotion for Diwali 2019
Worldsteel Short Range Outlook October 2019
Revving The Engines At Rallylegend 2019 With Eberhard & Co.
The My Perfumes Group receives the Golden Visa
Alno launches new products in UAE in strategic partnership with Diemme kitchen
Al Majid Motors Co. announces 15-day sale with generous discounts on latest Kia ...
Abu Dhabi Airports signs historic Memorandum of Understanding with Beijing Daxin...
Mazoon Dairy inaugurates the first biogas plant in the region
Montegrappa Welcomes Back Hazzaa Al Mansoori and Marks the Historic Occasion by ...
Diwali Feast at Purani Dilli at Four Points by Sheraton, Sheikh Zayed Road
Dubai Refreshment Company Wins First Prizeat the Dubai Green Industrial Award 2019
Middlesex University Dubai Leads The Way Being The 1st University In The UAE To ...
Celebrate Diwali with BurJuman
Baarish 2.0 is back by popular demand for a second run at Bollywood Parks™ Dubai
Commercial Bank of Dubai adopts the Microsoft Cloud to accelerate digitization
The Turtleneck Edit
November Specials at Le Meridien Al Aqah
Hormann introduces faster and more energy efficient fourth generation garage doo...
WCO delegation visits Dubai Customs and views latest practices
EWEC receives six proposals for Fujairah F3 power plant project
ENEC and Rosatom continue cooperation in the peaceful use of nuclear energy
France to introduce new operating models & capabilities at Gulfood Manufacturing 2019