Dubai, UAE, April 17, 2019 – Samsung Gulf Electronics today announced the launch of the first QLED 8K television in the UAE during an immersive launch event on April 17, held in Dubai. The introduction of QLED 8K breaks new ground for Samsung's ultra-premium TV and home entertainment offering, delivering beautiful design and supported with the most advanced picture quality in its portfolio.
The QLED 8K TV will be offered in add 98-inch 82-inch and 75-inch and 68-inch screen sizes, designed to meet the UAE's demand for larger screen formats that also provide the incredible performance customers have come to expect from Samsung.
“We continue to offer consumers an unforgettable TV experience with new product launches, which we were able to demonstrate in an interactive and exciting way at today's event. With Real 8K Resolution features embedded with Samsung's proprietary 8K AI Upscaling technology, Samsung is pushing the boundaries of TV technology for consumers around the world,” said Mustafa Sadick, Head of Visual Display Division at Samsung Gulf Electronics. “We are excited to bring our first QLED 8K TV lineup to the UAE with stunning 8K resolution for a new level of immersion.”
During the event, an expert panel spotlighted the super big screen clarity of Samsung QLED 8K with industry leaders sharing their insights on Samsung's most immersive and dynamic screen yet:
Ashish Panjabi, COO of Jacky's Retail LLC: “Samsung's range of larger than life 75'+ class TVs take on-screen entertainment up a level. Through our retail partnership with Samsung, we are paving the way for a smarter and a truly enjoyable TV viewing experience for our customers. Large-screen TVs that are measuring 65 inches or wider, are becoming more and more common, and we expect 8K to boost sales as well as drive a bright future for high-definition technology.”
Maaz Sheikh, Co-Founder and CEO of STARZPLAY, said: “As a content-focused business, we are always excited to see superior products launched in the market that serve to further enhance the viewing experience we offer our customers. With MENA's TV industry continuing to witness experiencing dynamic growth, we are thrilled to add STARZPLAY to the QLED 8K family which we are sure will create an unrivalled opportunity to view blockbuster TV and movie offerings on a cinematic style screen.”
Ali F. Mostafa, Emirati Film Director, said: “As a filmmaker, one of the most important features of the QLED 8K TV is that with 8K resolution you can enjoy even every single detail of your favorite movie. This means that the viewers can truly immerse themselves in a cinematic experience where their movies, shows, sports, and games appear larger than life.”
Himanshu Vashishtha, CEO of Sixth Factor Consultancy said: “There is a huge demand right now for big televisions: pricing and features are both attractive and the technology is out of this world. Consumers today look for TVs that offer more ways to search for content and more compatibility with connected devices than ever before. 8K TVs are pushing the boundaries of TV technology for consumers around the world, taking them to picture quality places they have never been before.”
To achieve 8K resolution, the Samsung 8K QLED produces four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.
The Samsung QLED 8K integrates HDR10+ and Ultra Bright III to manage the TV's contrast and color. Brightness levels are optimized to help ensure content is displayed beautifully and consistently in almost any lighting conditions. HDR10+ also minimizes the impact of glare and reflection in many of the UAE's sun-filled rooms.
Samsung QLED 8K comes with AI Upscaling that uses the power of machine learning to analyze and upscale content to 8K resolution², to help optimize the viewing experience. Despite the limited native 8K content currently available, the Quantum Processor 8K can recognize and upscale all content whether through a streaming service, set-top box, HDMI, USB or even mobile mirroring to appear in 8K resolution. In addition, the QLED 8K range features Direct Full Array Elite for enhanced contrast and precise backlighting control.
As Samsung's flagship TV, the QLED 8K will also include the unique lifestyle features available across the QLED range that enable consumers to get the most from their TV, while maintaining our highest quality in picture and sound. Additional features include:
• One Invisible Connection, an all-in-one clear cable that frees TV space from unsightly cords. Combining the optical cable and power into one thin five-meter cord, offering more freedom to decide where and how to place the TV.
• Ambient Mode, integrate the TV screen to suit a rooms interior décor and design. Display art or photos, or time and weather. Or take a picture of the wall and set it onscreen, so the TV seamlessly blends in while it is not on.
• Smart TV enhancements, Samsung TV's work with Smart Things or Bixby, offering choice to control the connected home.
• One Remote, control a range compatible devices with One Remote Control and get quick access to things like Netflix, YouTube, Xbox or a compatible Soundbar.
Samsung's QLED 8K TVs are available across all major retail stores and Samsung brand stores in the UAE.