GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE - 16th April 2019:  W Motors and ICONIQ Motors have officially unveiled the MUSE Autonomous car to the world at Auto Shanghai. 

The fully-electric self-driving MUSE offers a unique and futuristic travel experience. It features an advanced infotainment system and smart onboard services, innovative wide screen user interfaces and advanced cloud-computed connectivity. 

Two large screens and four personal tablets enable individual connectivity through a ‘CEO.UX' User Experience which stands for Comfort, Entertainment and Office, one of the best in-car-experience offerings to-date. MUSE is also equipped with cutting-edge cyber-security and safety systems. 

The MUSE was fully designed in-house by the W Motors design team. With its name deriving from the Greek Goddesses of Inspiration, all elements of the MUSE create a balanced harmony of the science and art of automotive technology, and functionally aesthetic design.  

The next-generation mobility vehicle has wide translucent surfaces and clean lines with an aerodynamic shape for better efficiency and longer autonomy. The 3 metre wide gullwing door with an egress/ingress entry height of over 1.4 metres is the largest produced for a vehicle. With four seats including two swiveling front seats, the car can also be converted into a mobile meeting room via conference mode. The vehicle is designed to enrich the passenger's experience with a wide offer of services for tourism, business and well-being.

A team of global technology experts and visionary industry leaders such as AKKA Technologies, Magna Steyr and Microsoft USA partnered to bring the project to life. The production of the MUSE will start in early 2020, with several phases to be rolled out over the coming years.

With the global trend set to move from car ownership towards shared mobility, and from human drivers to autonomous vehicles, W Motors and ICONIQ Motors aim to become pioneers of the future mobility in the region. A test fleet of the MUSE, which was developed in partnership with sister company ICONIQ Motors, will be on Dubai roads in specially designated zones starting during EXPO 2020, with production of series vehicles set to commence in 2023.

“Electric and autonomous cars are the future, this is undisputed; it is estimated that electric vehicles will make up a massive 40-50% share of the global auto market by 2040, up from around 3% today. The transition from conventional vehicles to electric ones will happen sooner than expected due to cost efficiency and environmental awareness, and a shift in mindset away from car ownership will take this transport model one step further,” said Ralph R. Debbas, Founder and Chief Executive Officer of 
W Motors.

“Shared mobility systems will no doubt increasingly dominate city's future ecosystems, and as a homegrown company, we are proud to be a part of this drive in Dubai,” Debbas added.

Auto Shanghai also sees the launch of the ICONIQ SEVEN Generation 2, an electric Smart Passenger Vehicle (SPV) designed around the comfort and experience of the passenger. Exhibited in 2 versions, the SEVEN II VIP version is equipped with two presidential seats and a 37-inch LED screen; the SEVEN II Premium version combines high-end finishings, enjoyment and practicability for both business and home use.

Making its road-ready Asian Debut, the Fenyr SuperSport Production Model was also unveiled at the Shanghai Auto Show. Showcased in arctic white with distinctive gold accents, the Fenyr SuperSport is the newest hypercar to be launched by W Motors, a limited edition with a production run of only 110 cars including 10 Launch Editions.

With its exterior crafted in carbon-fibre and extensive use of graphene composite, the Fenyr SuperSport features reverse-opening doors and an active aerodynamics system. The custom-made RUF engine was specially developed – a twin-turbo flat 6, mid-rear 3.8L engine capable of delivering 800HP, making it possible to reach 0-100 km/h in just 2.8 seconds and a maximum top speed of 400 km/h. 

The first hypercar created by W Motors, the Lykan HyperSport, was also showcased at the show. The legendary Lykan HyperSport featured as hero car in Universal Studios' Furious 7. With only seven cars in existence, the Lykan HyperSport is a handcrafted masterpiece sporting a full carbon fiber body, a patented reverse dihedral door system, a jewel-encrusted key with diamond-lined headlights, and an innovative holographic interactive display. 



Posted by : GoDubai Editorial Team
Viewed 6966 times
Posted on : Tuesday, April 16, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Jaguar Land Rover Finds the Teenagers Writing the Code for a Self-driving Future
Next Story : Renault Trucks Gives Its Customers an Adventure Experience in the Middle East
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police.
Show your Nanny some love and treat them to a Complimentary Haircut throughout A...
Tazio Nuvolari Vanderbilt Cup
Corum Golden Bridge Titane DLC - black beauty for the man of style
Scafograf Black Sheep - unconventionally exceptional
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Vi...
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19
Aesop's Parsley Seed Skin Priming Regimen
GEMS Education students shine with excellent A-Level examination results
The Nordic Hall of the Heros is Open for Business - Aston Martin Valkyrie and Va...
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection
Ferragamo Urban - 2019 Fall/Winter Collection
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection
Exceptional Playtime with Soundcore Vortex
Sandro: The Power Suit
Kachins Couture 5 Ways to Personalise Your Suit Style
Second Week of “Health & Tourism 2019” Campaign Witnesses Remarkable Participati...
Hormann announces speed rolling shutter DD S6
Ralph Lauren Debuts “Wear Your Story” Denim Campaign
Get 50 per cent off back-to-school essentials at Dragon Mart
The future of photography and videography is in Canon's hands, with five 2019 EI...
Forecasting Mesmerising Sea Views and Exotic Seafood at Gonu
Dubai Tourism Partners With Ary to Invite Audiences to Discover the Emirate With...
Sheikh Mohammed bin Rashid Centre for Islamic Culture launches a comprehensive e...
Business Lunch With an African Twist
Desigual's Fall/ Winter 2019 Collection
Indian Film Actress Tamannaah Bhatia inaugurated 26th showroom of Malabar Gold &...
STYLE SET FREE – Hyundai Motor's vision for future mobility
Ikea 2020 Catalogue Launches With a Fresh Start
G-SHOCK GA-2000 with Carbon Core Guard Complements New Urban Outdoor Lifestyle'
SriLankan Airlines welcomes free visa on arrival facility to 48 countries
CH Carolina Herrera: Fall/Winter Chapter 2 - Initials Insignia
Discovery Powers Mobile Malaria Research
Epson announces its first 24-inch dye sublimation printer, the SureColor SC-F500
Saxo Bank completes acquisition of BinckBank
Ras Al Khaimah International Airport Announces New Foreign Exchange Partnership ...
Marks & Spencer Reveals Its Autumn 2019 Womenswear Collection
Purificacion Garcia Introduces the Women's FW19 Collection''
Unit 3 Transformers Energized at Barakah Nuclear Energy Plant
Lenovo Kick-starts Fy19/20 With Industry Leading Growth, Doubling Year-on-year ...
A weighty issue: specialists explore the options available to those suffering fr...
Dubai mosques to offer lectures and courses in the second half of 2019
GUESS – The Red and Black Trend
IKEA Collection Launch | OMBYTE - Designed for your next move
Be Beautifully Modest with Marks & Spencer
GEMS Education's GCSE students celebrate outstanding results
Jaguar Land Rover Develops Immersive 3d in-car Experience With Head-up Display R...
Ericsson announces changes to the Executive Team
Airbus and STC Specialized provide reliable secure communications for the Hajj i...