GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

The leading German paint manufacturer unveils green buckets, made of recyclable food grade plastic to reduce the burden on environment.

Dubai, UAE, April 11, 2019:  Caparol Paints, a global provider of German paints and coating solutions, has announced the rebranding of its product packaging with new green buckets. With a ‘Go Green' motto, the new look-and-feel of Caparol products is a significant improvement over the old packaging. 

This initiative falls in line with the UAE Vision 2021 National Agenda, which aims at sustainable infrastructure development in the country. This rebranding marks Caparol's commitment to join hands for protecting the environmental interests of residents, businesses and organisations. Caparol takes the responsibility to find a balance through economy, environmental compatibility and quality of life. This includes protection of the environment, efficient use of resources and creation of a comfortable living environment for the people.

Commenting on the rebranding, Mr. Mowaffaq Balish, Commercial Director ME at Caparol Paints, said, “We are proud to announce the rebranding of our product packaging with a ‘go green' motto. With this, we aim at playing a key role in initiatives, which define and accelerate the growth of sustainable development. We care for the environment and believe in ecological advanced development while preserving the environment.”

“Sustainability is our responsibility and the prime reason for us to strategically rebrand all Caparol packaging into ‘green'. This also outlines a framework for building a responsibility and conscious infrastructure that applies a living system view to the business and inspires all our stakeholders and customers to follow a path of sustainable development,” he added. 

“Our plan with the rebranding is to promote a healthy living through our wide range of eco-friendly products with low emissions and free from all harmful elements. The colour ‘green' stands for purity, balance, nature, vitality, growth, health and rebirth. This attitude of sustainability and healthy living has always been part of our corporate philosophy and we are happy to encourage such initiatives to put the region on a sustainable path,” Balish elaborated. 

“We expect our customers appreciating the change. The new package design will provide them with a fresh, consistent look for all Caparol products that will be easily recognized and distinguished from competing products. Caparol solicited input from local markets around the region to aid in the development of the eco-friendly design ensuring broad acceptance and appeal,” he added.  

Caparol is a ‘responsible business' partner for millions of customers around the world for more than a century, with a social commitment to create a sustainable future. Caparol Paints offers a comprehensive product range, attention to detail, years of tradition and sustainability that determine its core values. The development of every single product at Caparol adopts years of tradition and values. The products are developed by Caparol's technical experts based on extensive research into everything consumers want. 



Posted by : GoDubai Editorial Team
Viewed 6551 times
Posted on : Thursday, April 11, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Beauty in Its Purest Form: GROHE Launches New Ceramic and Bathtub Line Essence
Next Story : Record year – GROHE receives 63 design awards
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Police Is the Official Eyewear in Sony Pictures' “men in Black™: International”
Michael Kors Celebrates Old Bond Street Townhouse With a Series of Events
Discover the irresistible La Yuqawam Pour Femme Fragrance
Make their Eid special this year with these perfect gifts!
An essential guide to buying fragrance
Eid Gift Guide Options
Flormar's Three Beauty Essentials for Ramadan Nights
Gift your loved ones a fragrance to remember this Eid by Rasasi Perfumes
Rado True Thinline My Bird Limited Edition'
SPF Must Haves – for everyday sun exposure!
TAG Heuer launches 2 special editions to commemorate Indy 500 race - Carrera and...
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection'
Tissot Chrono XL NBA Collector'
6,000 worshippers prayed with Sheikh Saad bin Said Al-Ghamdi at Grand Mosque of ...
Chronoswiss Flying Regulator Night and Day Limited Edition
Carl F. Bucherer celebrates premiere of John Wick: Chapter 3 – Parabellum...
MOUAWAD: Wedding Sets 2019
First Five Cities Revealed for New Call of Duty Esports League
HONOR Has Got You Covered This Eid With Multiple Gifting Options
Longchamp Eyewear Introduces a New Sunglass Style Featuring the Brand's Signatu...
V-Circle / Logomania Edition & Greca Edition
Dubai Customs discusses more cooperation with vegetable and fruit sector
The Ultimate Eid Gift Guide
Karl Lagerfeld and Puma Introduce Two Special-Edition Sneakers
Surprise beat Dubai 2020 to reach NAS Volleyball semis, meet Bin Thani next
Shop the new Elna Line Collection at The Edit
Parmigiano Reggiano Exports to Gcc Region Soars to 105.2 Tons
Discover the soul and spirit of Ramadan at The Dubai Mall through inspiring work...
Splash latest product images
Eberhard & Co. pays extravagant tribute to Alfa Romeo with Quadrifoglio Verde ch...
LIU JO Eyewear Presents the New Girl's Collection
Carrefour Hypermarket Opens at the World's First Nature Inspired Cityland Mall
Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner
Regions' happiest workplaces revealed
Range Rover Reaches New Heights With Astronaut Edition Built to Celebrate Partn...
Al-Futtaim Engineering & Technologies and Alcatel-Lucent Enterprise introduce cu...
Listings: Manarat AL Saadiyat
Ambassador of Nepal Visits Al Maya Supermarkets
Looking for an opportunity to volunteer this Ramadan? Join Dubai Cares' 4-day vo...
OMEGA hosts a star-filled tribute to the 50th anniversary of the first lunar lan...
Abdul Latif Jameel Energy expands role in Middle East water sector
UAEU researcher refines literacy in the 21st century
MOHAP Youth Council organizes Art Exhibition and Competition to highlight Emirat...
The Luxury Closet supports Dubai Cares' global education programs
12th Edition of ‘Eiman Oasis' to be Held at Al Qasba Mosque During Ramadan
Visit Dubai Festival City this Ramadan and Grab Exclusive Offers
The iconic Maserati GranTurismo joins Dubai Police luxury patrol fleet
Grand Opening of Prof. Sakla Spanish Eye Clinic for Eye Surgeries & Treatments i...
Sultan bin Ahmed Al Qasimi Launches Kan Yama Kan Book Donation Campaign's fifth ...
Samsung Becomes First TV Manufacturer to Launch The Apple TV App and AirPlay 2