GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Gaming now makes up 26 percent of all media consumption hours
  • 43% survey respondents are very interested in multiplayer AR sports
  • 1 in 4 consumers say they will use AR when exercising in the next 5 years
 
March 20, 2019 - Dubai, UAE:
 
In the new Ericsson (NASDAQ: ERIC) ConsumerLab report, Ready, steady, game! , 67 percent of gamers say they will increase their Augmented Reality (AR) usage in the next five years. The increasing popularity of video games is driven by the growth of mobile gaming, and now makes up 26 percent of all media consumption hours.
 
The report captures the opinions of 7,000 gamers aged 15–69 in Brazil, China, France, Japan, South Korea, the UK and the US, resulting in a study representative of 676 million people globally. In addition to highlighting video gaming and how augmented reality (AR) could enable the next level of immersive gaming, it explores what implications will an increased AR usage lead to in gaming, and how it would impact everyday life:
 
From the margins to mainstream
Overall, video gaming is becoming more and more mainstream. What was once thought to be the sole province of teenage boys has today become a hobby shared across age groups and genders. While the highest penetration of gaming can still be found among 16 to 24 year old boys, with 90 percent playing video games at least weekly, 45–59-year-old women also make up a significant player base, with half of them playing video games at least once a week.
 
Anders Erlandsson, Master researcher at Ericsson Consumer & IndustryLab, and main author of the report, says: “While gaming is already now a mainstream activity, with no less than 77 percent of the studied population being active gamers, augmented reality stand to grow the gamer community even further. More than 1 in 3 non gamers are interested in AR gaming.”
 
10% of consumers log half of all gaming hours
The most invested video gamers can be found in the Extreme Multi-gamer segment. They play video games across all platforms and, while they make up only 10 percent of the population, still account for almost half of all the time spent on video gaming. With the advent of AR, this could change, since 36 percent of non-gamers express interest in AR gaming. This is significant, given that no less than 23 percent are non-gamers. 
 
Erlandsson says: 'In our earlier gaming study, that was released in 2014, we concluded that gamers and non-gamers alike felt there was a stigma associated with identifying yourself as a gamer. Today that stigma is more or less non-existent – particularly amongst gamers.'
 
An immersive AR experience can make games matter
Currently, AR gamers are both intrigued by the promises of AR and disappointed by the delivery. Almost 4 out of 10 AR gamers agree that AR gaming will be more interesting with better and more immersive games, access to lower-cost AR glasses and better batteries. Almost six out of ten AR gamers list immersive experience as a key driver for playing AR gamers. 
 
AR looks set to become a key component of mainstream entertainment, with 48 percent of all consumers saying they will use AR across different media types, including gaming, in the next 5 years. Interestingly, 7 out of 10 AR gamers think that AR opens up a totally new video gaming experience, and almost as many agree that it will change how video games are played in the future.
 
AR gaming makes AR part of everyday life
When gamers start accepting digital objects in the real world, these habits will lead to an acceptance in other areas too. 
For example, 45 percent of gamers are interested in using AR glasses to watch TV and video, and almost as many say they would use AR to plan their homes. Looking forward, as many as 67 percent of gamers say they will increase their AR usage in the next 5 years. It's clear AR is poised to make its mark on society and media consumption is going to be a key component on the augmented road ahead.



Posted by : GoDubai Editorial Team
Viewed 4673 times
Posted on : Wednesday, March 20, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : HP Unveils Cutting-Edge Virtual Reality Headset at Global Partner Conference
Next Story : LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police.
Show your Nanny some love and treat them to a Complimentary Haircut throughout A...
Introducing Lunette: A Tool to Empower Women
Corum Golden Bridge Titane DLC - black beauty for the man of style
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection
Ferragamo Urban - 2019 Fall/Winter Collection
GUESS - The Perfect Tote
Aesop's Parsley Seed Skin Priming Regimen
Corum Admiral Legend 42-Icon ahead
Ralph Lauren Debuts “Wear Your Story” Denim Campaign
The future of photography and videography is in Canon's hands, with five 2019 EI...
Sandro: The Power Suit
Hormann announces speed rolling shutter DD S6
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs
Forecasting Mesmerising Sea Views and Exotic Seafood at Gonu
Jaguar I-pace: Redefining What It Means to Be a ‘CAR'
GEMS Education students shine with excellent A-Level examination results
Rock Chic Edit with GUESS
Modular Sofa's by Boconcept
Tazio Nuvolari Vanderbilt Cup
Spare a thought for abandoned cats today – International Cat Day!
Get 50 per cent off back-to-school essentials at Dragon Mart
Exceptional Playtime with Soundcore Vortex
Acclaimed Coin Collector to Pay Homage to UAE with Rare Coin Collection at ‘Year...
Marks & Spencer Celebrates the Success of its First Ever Vegan-Friendly Line – P...
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma
Abu Dhabi Airports completes preparations for the return of Hajj pilgrims
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Vi...
British Orchard Nursery collaborates with Department of Finance to open its 22nd...
Sheikh Mohammed bin Rashid Centre for Islamic Culture launches a comprehensive e...
Etisalat C&WS and Sparkle pioneer in enabling 5G Roaming Globally
SriLankan Airlines welcomes free visa on arrival facility to 48 countries
Saxo Bank completes acquisition of BinckBank
Bentley Motors Celebrates Centenary at Monterey Car Week
UK: The power of credit impulse at work
Ajman Free Zone signs MoU with Dubai Insurance Company
Making History: the Aston Martin Db4 Gt Zagato Continuation Programme is Handcra...
Second Week of “Health & Tourism 2019” Campaign Witnesses Remarkable Participati...
The Nordic Hall of the Heros is Open for Business - Aston Martin Valkyrie and Va...
Desigual's Fall/ Winter 2019 Collection
Dubai Tourism Partners With Ary to Invite Audiences to Discover the Emirate With...
Ras Al Khaimah International Airport Announces New Foreign Exchange Partnership ...
Indian Film Actress Tamannaah Bhatia inaugurated 26th showroom of Malabar Gold &...
Business Lunch With an African Twist
Marks & Spencer Reveals Its Autumn 2019 Womenswear Collection
Harris Pye UAE strengthens its footprint in Egypt
UAE Team Emirates Leaves the Vuelta a Burgos After Banking a Series of Positive ...
Burjeel Hospital gives gift of motherhood to young woman