GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • GSK launches Medzy, a new UAE patient-friendly chatbot, aimed at increasing antibiotic adherence 
  • This is in response to a research commissioned by GSK to understand the needs of HCPs and patients on antibiotics and the level of understanding of antimicrobial resistance (AMR) which revealed 54 per cent of UAE residents find it difficult to remember to take antibiotics 
  • Three out of ten people believe they should stop taking antibiotics once they feel better rather than finish their course of treatment
  • According to the World Health Organisation, AMR represents one of the biggest current threats to global health and development
Dubai, 10 February 2019 —
 
The science-led global healthcare company GSK launches Medzy, a UAE-focused chatbot, to help patients use antibiotics more responsibly. This is in response to results of research commissioned by GSK, which revealed significant gaps in antibiotic awareness and best practice amongst patients in the UAE, which could contribute to the growing threat of antimicrobial resistance (AMR).
 
About the research
The research used both qualitative and quantitative insights from doctors, pharmacists and patients in the Emirates, and identified several behaviours and factors which affect patients' adherence to antibiotic use. Some of the concerning factors, which may be contributing triggers of AMR, include: 
• 54% of people find it difficult to remember to take antibiotics
• Almost three out of ten people believe they should stop taking antibiotics when they feel better, rather than finishing their course as prescribed
• Patients have a tendency to guess the next steps they need to take if they fail to take a dose. Some patients will take a double dose to compensate for a missed dose
• Advice from family, friends and the online community is often considered a key source of reliable information, meaning that patients often self-diagnose first, rather than visit the doctor 
 
In response to these gaps, GSK has developed Medzy, an interactive UAE-centric patient engagement chatbot, implemented through Facebook Messenger. Medzy, which is an abbreviation of “medication made easy”, was brought to life through close collaboration and testing with UAE patients, doctors and pharmacists, whose challenges and needs have played a role in shaping the technology. 
 
The patient-friendly chatbot provides simple-to-understand information including, but not limited to, the below:
• What antibiotics are, when to take them and how they work
• What AMR is, its causes, long terms effects and prevention tips
• How to care for someone who is taking antibiotics
• Reminders for patients to take their medication
• Dosage and treatment length
• Formulation of medication, ingredients and side effects
• Safe disposal and storage
• A way for users to report any side effects.
 
Commenting on the development of Medzy, Sameh Elfangary, General Manager at GSK in the Gulf, said: “As a global leader in the antibiotic space, we are committed to tackling AMR through the promotion of appropriate use of antibiotics. When the data confirmed that almost 30% of UAE patients do not complete their course of antibiotics but also tend to seek advice from family, friends or online over a trained healthcare professional, the need became clear for an informed, patient-friendly solution that people can easily access, understand and incorporate into their daily lives,” Sameh Elfangary explains. “We see Medzy as a personal assistant for patients, dedicated to helping them manage their antibiotic use, offering simple but practical advice that could ultimately help slow down the process of AMR.”
 
Dr Farheen Ali, Diplomate of the American Board of Internal Medicine and Infectious Diseases, added: “As doctors, increasing patient awareness about antibiotic resistance and understanding their role is paramount to us, as is making it as easy as possible for patients to stick to what we prescribe. The research commissioned by GSK validates many of the challenges doctors in the UAE face, and calls for amplified awareness in the form of a helpful intervention, such as Medzy. We look forward to seeing in a year from now how, for those using the digital solution, Medzy has helped raise awareness levels and positively impacted patients' adherence to prescriptions.” 
 
Antibiotics are viewed as one of the greatest discoveries in human history, as they kill and prevent the growth of bacteria, helping clear infections in patients. However, their misuse is accelerating the process of AMR, wherein certain bacteria are becoming resistant to antibiotics, resulting in bacterial infections that are difficult to treat. According to the World Health Organisation, AMR represents one of the biggest current threats to global health and development .
 
Medzy is currently available in English and will be launched in Arabic in the near future.



Posted by : GoDubai Editorial Team
Viewed 7960 times
Posted on : Sunday, February 10, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Patient with rare heart condition saved by Zulekha Hospital
Next Story : Patented dental solutions, Dental Robotics and Digital Innovations attract visitors to the Italian p...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Childrenswear That Speaks With a Conscience
Versace – Spring/Summer 2019 Collection
Dubai Jewellers Come Together to Celebrate UAE Mothers
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range
The Amphis Ritual
Bentley Centenary Watch Celebrates a Proud Partnership
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019
UL and Saudi Telecom Company announce plans to establish a Center of Excellence ...
Pomsies launch six new Fabulous Friends!
Al-Futtaim Toyota and UAE Government Authorities confiscate 453,456 counterfeit ...
Now United to Perform at World Games' Opening Ceremony Pre-Show
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide
The Perfect Gift for Mother's Day
Al-Futtaim Honda launches the all-new Honda HR-V
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection
Tonda 1950 Stone-set range
Malabar Gold & Diamonds awarded by ‘The Health Education and Promotion Departmen...
Trade-in Your Old Device for a brand new Galaxy S10
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection
New in this month at Home and Soul Dubai
Go on, catch the summer moments
Get Kylie Minogue's Youthful Complexation with The Organic Pharmacy's Rose Diamo...
The Balmain Haute Elegance Oval mirrors the brand's soul
Dubai Modest Fashion Week Celebrates a Successful Return for 2019
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship S...
World's most expensive perfume ‘SHUMUKH' launched at The Dubai Mall as an exquis...
V-URBAN Versace – Spring/Summer 2019 Collection
Hormann introduces energy saving LPU 67 thermo garage doors for homes
The UAE's Leading Inspirational Home Brand Re-opens in Marina Mall, Abu Dhabi
Ericsson and UNESCO launch new global AI skill development initiative for youth
Desigual ‘Not the Same' Since 1984
LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
Major Thai paper brand eyes new markets for unique product range at Paperworld M...
Tukish Airlines is moving to its new home, “The Great Move” begins
Visa partners with Starbucks & Hardee's to help promote the use of Apple Pay in ...
Dubai Customs celebrates the Emirati Children's Day
It just keeps getting better: Nokia 3.1 gets a fresh slice of Android 9 Pie
Workspace.ae introduces a range of new office furniture solutions
Speech by HE Abdulrahman bin Mohamed Al Owais, Minister of Health and Prevention...
TREND ALERT: Denim | Marks & Spencer
Sahara Centre Welcomes Customers with the ‘Win Wheels with Meals' Campaign
Etihad Airways Welcomes Ireland's Minister for Transport, Tourism and Sport to I...
Joyalukkas Exchange is now open at Dubai Investment Park 2,UAE
Kronometry 1999-Corum boutique in Paris
All Roads lead to Abu Dhabi for the 26th PIARC World Road Congress 2019
Al Mouj Muscat holds a Fire Evacuation Drill
Dubai Festival City Mall picks the perfect gifts to say thank you to all mums th...
Dubai Cares announces two Education in Emergencies programs in Iraq and Indonesi...
More than 3000 people visit Emirates A380 at first Saudi International Airshow
Continental Technology Powers Jeep® Wrangler's New eTorque Mild-Hybrid System