GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Partnership with DXB Live - the experiential arm of DWTC - reaffirms aim to deliver ‘Destination Dubai' through world-class events and productions
  • Award-winning FiveCurrents to curate spectacular live content and entertainment
Dubai, UAE, January 24, 2019:  Dubai World Trade Centre (DWTC) has signed an exclusive Memorandum of Understanding (MoU) with Los Angeles-based live content creators, FiveCurrents, to deliver exceptional experiences and powerful events in the UAE, through DXB Live, the experiential arm of DWTC.
 
FiveCurrents is one of the world's premier creators of live content, which captures the power of human emotion to craft unforgettable experiences. FiveCurrents has produced Olympic ceremonies from London to Sochi, regional games ceremonies on four continents, national anniversaries and iconic New Year's Eve celebrations, reaching a total of 20 billion people worldwide. Additionally, it has achieved numerous industry accolades, including 14 Emmy Awards (and 29 nominations) and 60 Telly Awards. 
 
The MoU was signed at DWTC by Khalid Al Hammadi, VP – Live Events & Experience, DWTC, and Scott Givens, President and CEO, FiveCurrents in the presence of His Excellency Helal Saeed Almarri, Director General of Dubai World Trade Centre Authority. 
 
The partnership allows DWTC, the leading events venue and organiser in the MENA region to continue to strengthen its commitment to being at the forefront of producing cutting-edge and immersive live experiences. This is also in line with the entity's strategy of delivering ‘Destination Dubai' with the aim of attracting tourism to the city by providing world-class events paired with integrated end-to-end services.
 
Khalid Al Hammadi, VP – Live Events & Experience, DWTC said: “We are very pleased to partner with FiveCurrents, a world-renowned creative force. Events play a key role in boosting economic activity, creating innovative experiences, and sparking real connections. FiveCurrents' global experience and expertise will enhance our collective capability to deliver live experiences that excite, captivate, attract new audiences and exceed entertainment expectations.”
 
“The UAE and the Middle East are very exciting, dynamic markets for global events and entertainment. We are delighted to be collaborating with DXB Live as we share similar core values in the pursuit of creative excellence and flawless execution. Together, we have formed a solid and unique collaboration, combining our respective national and international expertise, to create and deliver authentic, world-class events and experiences in the UAE. Powerful performances draw global attention, and we look forward to playing a role locally in diversifying the industry,” said Scott Givens, President and CEO, FiveCurrents.
 
DXB Live brings together top industry experts to produce creative concepts elevated by strategic marketing and high-end productions. Since its inception in 2016, it has been the force behind several bespoke events both locally and globally. 



Posted by : GoDubai Editorial Team
Viewed 5667 times
Posted on : Thursday, January 24, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai Customs launches National Project Fair for 30 companies
Next Story : Implementation Date Announced for Long-Term Residence Permits
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Longchamp X Nendo A “!” Moment Around Le Pliage®
Amorepacific Group holds an event for its 1st anniversary in the Middle East
IKEA Collection Launch | TÄNKVÄRD
Johnson's participates in Arab Hospitals Federation
HUGO BOSS watches Legacy Collection
Supercharged Innovation: Galaxy S10 encompasses breakthrough camera technology
Al-Futtaim Toyota rewards customers ahead of the holy month of Ramadan
The Beauty Oasis Spa Introduces ‘glowinface' - a First of Its Kind Facial Yoga T...
Get Instantly plump and luscious lips with Kocostar's Plump Lips Capsule Mask
Celebrate with the new AIGNER Ramadan collection
CLAUDE MONET Limited Edition Collection
Protect your little ones skin during summer time with Fifi & Friends
Ralph Lauren Unveils the Earth Polo, Made Completely From Recycled Materials
UAE to spend AED 8.8 bn on personal care 2022 with 2.2% annual growth
Yas Waterworld earns Guinness World Records title for “Most Nationalities in a S...
Spend an exciting evening with your family learning about science at Foremarke school
Express Yourself With the New Scents of Life Fragrance Collection From the Body Shop
Dubai to host the first-ever Mega City Infrastructure Week
Malabar Group Headquarters (M HQ) wins the Forbes India Design Awards 2019
The Asbestos Disease Awareness Organization (ADAO) Launches 15th Annual “Global ...
Caparol Paints rebrands packaging on a ‘go green' drive
GUESS Partners with Model Roz To Unveil Its Beautiful New Ramadan Collection
UAE's First Digital Government presents Ajman's Digital Transformation Journey a...
Worldwide Distribution Center Showcasing Thousands of Health and Beauty Products...
Dubai School represents UAE at Landrover 4x4 World Championship 2019
Tumi Introduces Alpha 3
Record results and renowned awards for Dubai Customs in 1st quarter 2019
Seasonal Offers from THT to keep you Pampered to Perfection this Ramadan
CND™ Sweet Escape: The Collection Awaken the Senses
Samana Developers launches Samana Hills in Arjan with 8 year payment plan
DP World, UAE Region to Unveil Door-to-door Solutions at GPCA
TMS launches Ship Finance and Trade conference
Dubai Theme parks industry estimated to generate $ 5 billion in annual revenue b...
Three designer brands to launch exclusively at DIVAlicious 2019!
One Giant Leap for Resolution: Samsung Announces Availability of the UAE's first...
Tally Solutions to host latest edition of SMB Pulse in Dubai to help boost SMEs'...
Emirates Post Recognized for Outstanding Customer Services by Universal Postal U...
Curtin University adds six new programs and rollouts expansion plans for their t...
Ramadan 2019 Listing | Manzil Downtown
Ericsson and ABB join forces to accelerate wireless automation for flexible factories
Stand Proud and Be Part of Building Lasting Jiu-jitsu Legacy
AMD at NAB 2019: Radeon ProRender plug-ins for Blender 2.80 Beta, AI-Accelerated...
Diva Abaya's Ramadan 2019 Collection - A fusion of tradition and fashion!
The UAE's Minister of Economy Welcomes Italy's Deputy Prime Minister During Ital...
Maserati at Milan International Design Week Maserati Crafting Italian Experiences
Formula 1 whizzed down the Bahrain circuit with Airbus Tetra technology
Emirates NBD announcement
Islamic Affairs and Charitable Activities Department announces the launch of the...
CND Essential Care Pens
Dubai Police supports green vision with addition of 13 Renault ZOE electric cars...