GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Annual sales of 4,107 are the highest in the marque's 115-year history
  • Year-on-year sales growth in all regions; the Americas remains largest market
  • Rolls-Royce Motor Cars continues to generate a meaningful financial contribution to its shareholder, the BMW Group 
  • Buoyant demand for all model families, with Phantom a major growth driver 
  • Record levels of Bespoke commissions establishes Rolls-Royce as a true Luxury House
  • Cullinan garners stellar headlines worldwide following a highly successful launch. First few Cullinans delivered to customers in time for Christmas
  • Cullinan advance orders running well into the second half of 2019
  • 200 new jobs take total Rolls-Royce workforce past 2,000 for the first time
  • Highest-ever intake on Apprenticeship Programme
  • Exceptional growth in annual sales across the Middle East and Africa region in 2018 
  • The Middle East remains the strongest global market for Bespoke Rolls-Royce models
January 10, 2019:  Rolls-Royce Motor Cars has achieved the highest annual sales in the marque's 115-year history, with 4,107 cars delivered to customers in over 50 countries around the world in 2018, and continues to generate a positive contribution to its shareholder, the BMW Group. In a year of multiple records, the world's foremost Luxury House also enjoyed unprecedented demand for its Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to great international acclaim. 
 
Reflecting on the company's performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world's finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”
 
Worldwide sales growth
 
The Americas remained the company's largest market in 2018. Sales also grew across all regions during the year with buoyant customer demand across the model range. Phantom was a major growth driver, flanked by the very contemporary and seductive Wraith and Dawn models. 
 
Bespoke: the pure essence of luxury
 
Rolls-Royce is Bespoke. The freedom to choose, create and commission beautiful objects is one of life's great pleasures and Rolls-Royce is, by far, the world's leading manufacturer in this regard. Through its Bespoke capabilities, Rolls-Royce offers customers near-limitless opportunities to bring their own personal vision to their motor car, reinforcing the marque's position as the world's leading Luxury House. In 2018, Rolls-Royce's specialist craftspeople delivered some of the most ambitious customer commissions ever undertaken at Goodwood, taking Bespoke design, engineering, materials and methods to new heights of technical and aesthetic brilliance. 
 
Cullinan: a worldwide sensation
 
Rolls-Royce Cullinan has completely redefined the luxury SUV. The new model received an ecstatic reception from the world's media at its launch. The very first few cars were delivered to customers in time for Christmas and the forward order book is filling well into the second half of 2019. 
 
Continued growth
 
To meet growing worldwide demand for its products, Rolls-Royce Motor Cars employed 200 new associates, mainly in skilled manufacturing roles, during 2018. These new appointments mean the total workforce at the Home of Rolls-Royce now exceeds 2,000 people for the first time since the plant opened in 2003. 
 
The year also saw a record intake of 23 new entrants to the company's highly successful Apprenticeship Programme. Since its launch in 2006, more than 100 candidates have completed the remarkable transition from total beginner to confident, highly-skilled specialist: most are still with the company, many in senior technical and supervisory roles.  
 
The single-line manufacturing system at Goodwood, installed in 2017, proved completely successful in its first full year of operations. This year saw further refinements to manufacturing facilities, equipment and processes to maximise efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers. 
 



Posted by : GoDubai Editorial Team
Viewed 8034 times
Posted on : Thursday, January 10, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 2020 Cadillac XT6 Makes Global Debut
Next Story : Cadillac announces Middle East arrival of the 2019 ATS model
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Introducing Burberry Bespoke Fragrances
Celebrate the Month of Love with a Brighter Smile at The Smile Bar
Longchamp Spring/summer 2019 Show
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel t...
Making many tones from one
Global Village presents Scheherazade, a timeless tale of intrigue and adventure
Always take the front row with this 7.2” supersized smartphone screen
Turkish Airlines reached the 80.2% Load Factor in December 2018.
Tag Heuer Demonstrates Watchmaking Mastery With Its New Carrera Calibre Heuer 02...
A Chaumet Valentine's Day Sentimental jewellery
Celebrate Valentine's Day With a Quintessential Timepiece From D1 Milano
Eberhard & Co. Gilda makes an extraordinary Valentine's Day gift
The Preston watch collection by Coach
Tissot PRS 516 Alpine Limited Edition A sporting tribute
Beef Sushi- Love at first bite
Bollywood Actor Anil Kapoor to inaugurate 2 new outlets of Malabar Gold & Diamon...
Persil Appoints Nancy Ajram as the new Regional Brand Ambassador
Third Edition of Al Shira'aa International Horse Show Concludes with Thrilling Finale
Walid Atallah's “Dream Dress”: The new revolution in the World of Fashion 2019
Nicole Kidman at the Golden Globe Awards
Flying Grand Regulator now available in new colour combinations
Joyalukkas Shopper wins BMW Car in DSF Mega Promotion
Time for Unsung Heroes to Be Recognised With Citizen Campaign
Luxury jewelry house Dhamani 1969 launches exclusive CHRYSALIS collection
Al Mouj Muscat pays tribute to Oman with Layers of Oman Exhibition
Scuderia Ferrari presents PILOTA Family Collection
The Kingdom of Saudi Arabia's Minister of Energy, Industry, and Mineral Resource...
HUGO BOSS watches Legacy Casual Family collection
Audi turns the car into a virtual reality experience platform at CES
OMEGA reintroduces the iconic Calibre 321
MALABAR GOLD - DSF Winner Photo for Release - Anandan Ganesh
Citi UAE opens Citigold lounge in Abu Dhabi.
Alawwal bank becomes first Middle East firm to offer AI training for all staff
DLD records growing demand on its smart applications
The Region's Most Anticipated Shopping Festival Is Back at Burjuman
Dawoodi Bohra Trade Expo begins at Expo Centre Sharjah
2020 Cadillac XT6 Makes Global Debut
Emirates Nuclear Energy Corporation Celebrates 3rd Barakah Excellence Awards
Global Energy Forum: His Excellency Khalid Al-Falih's address on day three
Sultan Awards Oil & Gas Exploration Concession to Italy's Eni
Opening Ceremony of Azerbaijan House in the United Arab Emirates
Central Bank of the UAE Holds its 1st Board of Directors Meeting for 2019
Saudi Visa Application Process in Dubai Restricted to Holders of UAE Residence P...
Dubai Customs thwarts attempt to smuggle 5m Captagon pills
Special Olympics World Games Abu Dhabi 2019 Partners With Uae Pro League Committ...
Trade optimism drives commodities higher
Cisco and ADSSSA embark on digital acceleration initiatives
Abu Dhabi Airports sponsors the UAE Sport Talent Fund
Lifetime KidsRooms Grand Opening In Dubai, UAE
Choose to Start the Year Right With Etihad's Global Sale