GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Tailored event for FMCGs exploring Private Label and Licensing opportunities arrives as global trademark licensing business rose 3.3 per cent to US$ 271.6 billion in 2018
  • Middle East & Africa identified as stand-out territory for global growth

Dubai, UAE – Wednesday 31st October, 2018:   Dubai World Trade Centre (DWTC), the region's leading destination for major exhibitions, conferences and events, has announced plans to expand the Gulfood stable of B2B industry events with the launch of Private Label & Licensing Middle East (PRIME) in 2019.
Scheduled to run from 29-31 October next year, PRIME will be the MENA region's exclusive exhibition for food and non-food FMCG product mix expansion and brand placement, connecting private label suppliers and contract manufacturers from across the globe with clients from the Arab world. 

The event is aimed at FMCG manufacturers of all forms of consumer-packaged goods (CPG) exploring brand and footprint expansion opportunities by selling product lines through private label and contract manufacturing. 

PRIME will focus on two core CPG product lines: food and beverage commodities such as packaged food and beverages, frozen and ready-to-eat, value-added products, speciality lines and pet food; in addition to other non-food items including cleaning products and supplies, personal hygiene, industrial and professional care, cosmetics, baby care and contract packaging. 

“PRIME has been created to provide brands operating across the manufacturing, retail, hospitality, foodservice and other industries with a dedicated platform to grow their business through private label and contract manufacturing deals,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “Encompassing food and non-food consumer packages goods, PRIME will strive to build a marketing platform to educate the market and create growth opportunities through brand licensing.”

With the latest statistics from global data firm LIMA revealing the global trademark licensing business rose 3.3 per cent to reach US$ 271.6 billion in 2018, The Rise and Rise Again of Private Label 2018 study by Nielsen reveals the Middle East and Africa reports the world's highest perception improvement - at 79 per cent - for the quality of private label products. 

Opportunities in the food and beverage sector reflect the general buoyancy in the wider Private Label industry, with the global packaged food private label market expected to grow at a CAGR of 3.5 per cent between 2014 and 2018 according to Infinium Global Research. 

In conducting extensive feasibility studies while conceptualising PRIME, DWTC surveys revealed that 55 per cent of Gulfood 2018 exhibitors view Private Label as one of the industry's most important trends, while 41 per cent of Gulfood 2018 visitors expressed a desire to see Private Label represented in DWTC's expansive Gulfood portfolio of industry-centric events.

“Gulfood has a long track-record of meeting global demand with regional needs and PRIME marks the latest chapter in our strategy to continuing innovating our events portfolio in line with clear local, regional and global growth segments,” added LohMirmand.

 



Posted by : GoDubai Editorial Team
Viewed 3965 times
Posted on : Wednesday, October 31, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Gonu Set Go!
Next Story : India's largest morning meal maker iD Fresh cooks up more products for UAE market
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The Overnight Success Podcast Brought to You by Maria Hatzistefanis
Glisten & Glow this Festive Season with Skin Republic Masks
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji
The Incredible Power of the Mushroom!
Beware of Cheap Beauty Deals: They May End Up Being More Costly
GaGà Milano unveils six extra-special watches to celebrate Neymar's genius
Carl F. Bucherer Celebrates Its Anniversary With the Heritage Tourbillon Double ...
8 Jours Grande Taille - a new avatar on iconic timepiece
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift C...
Tissot Lady Heart Flower Powermatic 80
Sukin's Top Holiday Picks for a Supple-Skin Winter Season
Switch your hair colour safely for the new season with Rahua's Color Full range
Omega Raises Its Warranty On All Watches to 5 Years
Everyday care for your baby's hair with Fifi & Friends!
Bringing you warmth and shine this festive season
Season's Greetings 2018
Twelve Holiday Gifts for the Beauty-Obsessed Woman
The Smile Bar Opens Its First Store in the UAE
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style
#MKGO Bold: Michael Kors Unveils Bold New Arrivals
Purely Pandora Classics With a Twist
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel
Indulge Your Love for Animal Print with M&S
Alina Anwar Couture Launches in UAE
Must-have festive Christmas jumpers and tees for the whole family
Parah dedicates its Fall/Winter 2018/19 collection to femininity
Author Dubai Abulhoul Calls for the Preservation of Emirati Folktales
Starbucks announces the return of festive favourites
New 1948 Seamaster Watches Join the Ranks
Festive Gifting Guide
Add a festive sparkle to your eyes with Palladio Beauty
Le Clos Excited About the First Daman DXB Swimfest
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
National Geographic Launches Mars 2 into Orbit with Season 2 Premiering Nov 15 ...
Give an abandoned or neglected cat their forever home at Kittysnip's adoption da...
Land Rover Supports Red Cross Disaster Projects Worldwide
‘Celebrate 2019 Now' with special deals from Al-Futtaim Toyota
Sprint for a Great Cause at Al Maha
EDCC organizes largest UAE Pavilion at debut SNSR in Saudi Arabia
Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Dubai Customs helps brand owners to recycle 18 m counterfeit items
Unilever MENA calls for collective action as it's revealed that 54% of consumers...
Emirates Steel signs new long-term iron ore pellet supply deal with Vale
The Sharjah Stamp Exhibition celebrates the Year of Zayed
Presenting Katrina Kaif in her hottest desi avatar as Suraiyya in Thugs of Hindostan
Top five new things to do at Golden Mile Galleria this season
IKEA Promises 25 Years of Quality Guarantee
The new BMW 8 Series Convertible.