GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, September 23, 2018:   While most vintage car enthusiasts seek to return vehicles to their former glory, Jonathan Ward prizes and preserves the beauty in their decay, while hiding some high tech secrets under the hood.

Ward is the founder of ICON, a California-based company that reimagines classic SUVs like Toyota FJs and Ford Broncos with modern tech and materials. 

While that remains the bulk of the business, Ward has another, more unusual passion project: take vintage cars and, instead of restoring it to the way that it would have looked and driven when it was created, preserve the decay that has occurred through the years but update the vehicle to a cutting-edge driving experience. It's a project he calls 'Derelict.'

'The whole idea of the Derelict series is that we do a lot of work to make it look like we did no work. We want to capture the beauty that is only possible through time earned patina. So that natural decay and all the coloration, because every scuff, every dent tells a story,' he said.

Each commission is completely one-of-a-kind, and Apple's Jonathan Ive is reputed to be among the clients. Once concept is settled, then begins the process of finding these very specific models.

'Once we get the green light, I put out an APB to a network of hunters that work for us that help us track down these vehicles. It could be everything from a simple online ad through to package delivery service employees that we work with because they're in everyone's garage or even a couple of firemen so they kind of know what's hiding here and there, and then we pay a finder's fee to them we bring the vehicle here.'

This process takes anywhere from 72 hours to two years, and there have even been times where the search had to be abandoned. 

To achieve the results Ward so meticulously desires, his technicians and engineers have to employ some pretty unique processes. On the shop floor you'll see everything from aerospace machinery used in the early 1900s for the military, up to the latest in laser technology. 

The result looks like it could have been found in a barn (which it probably was), but on closer inspection every element has been carefully designed and selected to achieve both a uniform aesthetic but also the complete modern driving experience. Imagine a rusty, vintage Thriftmaster pickup truck that drives as fast as a sportscar. 

It's a somewhat radical concept in the luxury car industry. 'A lot of people look at the Derelict projects and go, 'Why on earth would anyone spend all that time and money on something that looks, pretty bad?' So not everyone gets it,' Ward mused.

Each year, Icon delivers about 250 vehicles, but the Derelicts are the most rarefied. They only produce around three or four a year so, in total, they have delivered just under two dozen.

'The business model of building the Derelicts is pretty darn stupid. At the end of the year we're lucky to break even on them,' he admitted.

'We are constantly riding the knife's edge on a design and engineering perspective. Trying to make sure we don't do anything that negates the on road capability while balancing decisions that could hurt the design aesthetic. That is the art form of what we're doing.'



Posted by : GoDubai Editorial Team
Viewed 11596 times
Posted on : Sunday, September 23, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ferrari Proudly Pays Tribute to the Portofino in the Middle East
Next Story : The New Generation MG6 Arrives in the Middle East
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Tissot Introduces Chrono XL 3x3 Street Basketball Special Collection
Chloé Launches The New Cloud-shaped “rosie” Sunglasses
BYS COSMETICS Now in UAE
Max Mara Resort 2020 Collection
Saint Honore
Hackket's Bags of Style
Introducing the Swim and Beachwear Summer Collection from Marks & Spencer
VBQ-presskit-denim-70s Capsule
New Land Rover Defender Completes Tusk Testing to Support Lion Conservation in Kenya
Ministry of State for FNC Affairs Launches Forum Titled ‘Political Empowerment i...
Eberhard & Co. Alfa Romeo Limited Edition
OMEGA Rocket Engine - Introducing the Master Chronometer Calibre 3861
Natural and gentle haircare essentials for your little ones from Fifi & Friends'
Jaguar Land Rover & Bmw Group Announce Collaboration for Next Generation Electri...
Rado Captain Cook Automatic Limited Edition with travel case'
Kickstart your summer workout with Ibn Battuta Mall's free indoor family Fun Run
Vincitore Realty sells out 108 homes in the Dh375 million Benessere project in j...
UAE and Oman bodies sign MoU to jointly promote Internal Auditing
Britain's Greatest Test Driver, Norman Dewis Obe, Passes Away
The Gucci Runway Makeup Looks for Cruise 2020
Certina DS PH200M collection'
The Economic Times recognizes Malabar Gold & Diamonds as one of the Best Brands 2019
Electricity Most Searched Fuel Energy Term Online in UAE
Sony World Photography Awards Reveals New Categories for 2020 and Latest Sony Gr...
Aston Martin Produces First Cars at St Athan
Historic Opening of Coca-cola Arena Gets the Seal of Approval From Thousands of Fans
ZAAM Launches a spin on their iconic Polyhedron bag
Jennifer Lopez in Ralph Lauren
Backseat battles: kids driving their parents to distraction – and danger on the ...
The SS19 Exclusive Edit From Etoile “La Boutique''
Choose the perfect fragrance this Father's Day with Rasasi
BMW Group and Jaguar Land Rover announce collaboration for next-generation elect...
CEO of Etihad ESCO, Ali Al Jassim's Statement on World Environment Day 2019
Empower launches summer campaign to reduce district cooling consumption for the ...
The Chaumet Garden of Earthly Delights
Sharjah Chamber to Take Part in the 11th Edition of the World Chambers Congress ...
Jaquet Droz Unveils Its 2019 Novelties at Dubai Mall
Happy Father's Day with Tonda 1950 Skeleton
Dubai Cares supports 3-year teacher training program in Ghana to boost early chi...
Dp World, UAE Region's Strategic Solutions Boost the Automotive Sector
Dan Martin Returns to the Road to Lead UAE Team Emirates at the Criterium Du Dauphine
Resolution: Airlines Urge Governments to Adhere to Global Slot Allocation Guidelines
Team Abu Dhabi award Cappellini new long-term contract
Ibn Battuta Mall Eid Al Fitr Celebrations
Constructsteel Conference to take place in the Middle East for the first time
Emirates NBD highlights commitment to preserving marine biodiversity on World Oc...
Long-term visa granted to Dr. Azad Moopen & wife
Turkish Airlines added Strasbourg to the list of its destinations in France
Lukoil Marine Lubricants strengthens its collaboration with KOTC
Celebrate Father's Day with Marks & Spencer