GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, September 23, 2018:   While most vintage car enthusiasts seek to return vehicles to their former glory, Jonathan Ward prizes and preserves the beauty in their decay, while hiding some high tech secrets under the hood.

Ward is the founder of ICON, a California-based company that reimagines classic SUVs like Toyota FJs and Ford Broncos with modern tech and materials. 

While that remains the bulk of the business, Ward has another, more unusual passion project: take vintage cars and, instead of restoring it to the way that it would have looked and driven when it was created, preserve the decay that has occurred through the years but update the vehicle to a cutting-edge driving experience. It's a project he calls 'Derelict.'

'The whole idea of the Derelict series is that we do a lot of work to make it look like we did no work. We want to capture the beauty that is only possible through time earned patina. So that natural decay and all the coloration, because every scuff, every dent tells a story,' he said.

Each commission is completely one-of-a-kind, and Apple's Jonathan Ive is reputed to be among the clients. Once concept is settled, then begins the process of finding these very specific models.

'Once we get the green light, I put out an APB to a network of hunters that work for us that help us track down these vehicles. It could be everything from a simple online ad through to package delivery service employees that we work with because they're in everyone's garage or even a couple of firemen so they kind of know what's hiding here and there, and then we pay a finder's fee to them we bring the vehicle here.'

This process takes anywhere from 72 hours to two years, and there have even been times where the search had to be abandoned. 

To achieve the results Ward so meticulously desires, his technicians and engineers have to employ some pretty unique processes. On the shop floor you'll see everything from aerospace machinery used in the early 1900s for the military, up to the latest in laser technology. 

The result looks like it could have been found in a barn (which it probably was), but on closer inspection every element has been carefully designed and selected to achieve both a uniform aesthetic but also the complete modern driving experience. Imagine a rusty, vintage Thriftmaster pickup truck that drives as fast as a sportscar. 

It's a somewhat radical concept in the luxury car industry. 'A lot of people look at the Derelict projects and go, 'Why on earth would anyone spend all that time and money on something that looks, pretty bad?' So not everyone gets it,' Ward mused.

Each year, Icon delivers about 250 vehicles, but the Derelicts are the most rarefied. They only produce around three or four a year so, in total, they have delivered just under two dozen.

'The business model of building the Derelicts is pretty darn stupid. At the end of the year we're lucky to break even on them,' he admitted.

'We are constantly riding the knife's edge on a design and engineering perspective. Trying to make sure we don't do anything that negates the on road capability while balancing decisions that could hurt the design aesthetic. That is the art form of what we're doing.'



Posted by : GoDubai Editorial Team
Viewed 3135 times
Posted on : Sunday, September 23, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Ferrari Proudly Pays Tribute to the Portofino in the Middle East
Next Story : The New Generation MG6 Arrives in the Middle East
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris
Discover the Secret to Younger-looking, Radiant Skin
Keep your skin looking healthy and hydrated, naturally
Climax Mascara Never Fake It
Brighter Eyes with Skin Republic
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Nat...
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of t...
The Balmain Haute Elegance Oval mirrors the brand's soul
Brow Contour Pro 4-in-1 defining & highlighting brow pencil
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
BodyO launches officially its AiPod for a full body check-up during the Gitex Fu...
Lexus Design Award 2019 open for entries
Joyalukkas adds another jewel to its crown with the inauguration of its third sh...
Get flawless skin with Rodial's new Booster Drops
Johnson's launches Fresh Hydration Range – Cleansed, hydrated skin in just #OneSwipe
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble fr...
The World of Aigner Wunderkammer
Elegant and feminine new Mini Bubble set to make a big splash
Introducing the GUESS Jeans Fall 2018 Collection'
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology
Curate your perfect Autumn Winter wardrobe, with Robinsons
Dubai Shopping Festival Returns With Much-awaited Mega Raffles
DS Podium Chronograph 1/100 sec
Daniel Craig Brings the Diver 300m to the Surface
Global Report Reveals That the “Feeling of Home” Is Moving Beyond Four Walls
Reinforcing Smartphone's Weakest Link: Huawei Could Launch Ultra-Fast Charging B...
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch'
Corum Heritage Eleganza- Dedicated to the stylish woman
Malabar Gold & Diamonds to triple number of outlets to 750 and raise Group turno...
With more collections and a more spacious car parking, Kalyan Silks moves to El...
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018
Sharjah Government pavilion highlights digital transformation of Sharjah at GITE...
Joyalukkas Celebrates the Festival of Light with Irresistible Offers
Kibsons Expand Vegan Range
Health Shield Medical Center to Celebrate Women of the Capital
AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand
Lacoste Introduces the Keep Playing Collection for Women
Nokia smartphones serves first slice of Android™ 9 Pie on the award-winning Noki...
Emirates Airline Dubai Rugby Sevens 2018 FactSheet
The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Adventure
Sharjah Girl Guides Unleash their Power on International Day of the Girl Child
Mohammad Abdullah, President of Dubai Institute of Design and Innovation (DIDI)
Festival Plaza Announces Lulu Hypermarket at New Lifestyle Destination
SIBF 2018 Invites Young Visitors to the Wondrous Land of Edutainment
Western Digital powers AI-enabled storage for futuristic surveillance and security
Fifi & Friends - Now available at more outlets across the UAE
Nissan to Make Official On-track Formula E Debut
UAE Toastmasters community to host the world champion of public speaking
Make your home stand out this winter
Toyota's legendary King goes urban with the 2019 Land Cruiser Grand Touring Edition