GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Abu Dhabi-based airline to be official shirt and main club sponsor of the Saudi Stars League side
  • Multi-season agreement includes plans for joint marketing, loyalty, and in-flight initiatives 
Abu Dhabi, United Arab Emirates, August 16, 2018:  Etihad Airways, the national airline of the United Arab Emirates, has signed an agreement to be the official shirt and main sponsor and partner of the Riyadh-based, Saudi Stars League team, Al Nassr FC.
 
The multi-season partnership was signed today at Etihad Airways' Innovation Centre in Abu Dhabi, and was attended by senior members of both organisations' leadership teams.
 
Players from the football club were also in Abu Dhabi for the announcement, including Saudi national players, Mohammed Al-Sahlawi; and Ibrahim Ghaleb; and international stars Ahmed Musa and Noureddine Amrabat.
 
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “This agreement signals the start of an exciting new partnership between Al Nassr, one of Saudi Arabia's best-known football clubs, and Etihad Airways. We look forward to our teams working together to promote the two brands in our home markets as well as across the region.”
 
Commenting on the partnership, Saud Al Sweilem, Chairman of Al Nassr FC said: “We are delighted to have signed with Etihad Airways, one of the world's leading airlines and a brand that supports football in many markets. I believe that together we can deliver a mutually beneficial partnership as well as present something new and exclusive to Al Nassr fans.”
 
In addition to appearing on players' shirts on all home and away games, Etihad Airways will work closely with Al Nassr on areas of brand partnership, marketing, customer and loyalty initiatives, social media outreach, inflight programming and travel trade support. 
 
Mr. Douglas continued: 'We have experienced first-hand the growth of Saudi's inbound tourism to Abu Dhabi and this new partnership reflects the importance of Riyadh and the Kingdom of Saudi Arabia to the airline. We look forward to working with Al Nassr to cooperate more deeply on commercial and community initiatives going forward.'
 
The new Al Nassr shirt, bearing the Etihad Airways logo, will make its debut on Thursday 30 August, when the team takes on Ohod at the Prince Mohammad bin Abdulaziz Stadium in Medina.
 
One of Saudi Arabia's most popular football clubs, Al Nassr was formed in 1955 and plays its matches at the King Fahd Stadium and Prince Faisal bin Fahd Stadium. Wearing its home colours of yellow and blue, the club's nickname is “The International” due to is famous history in global competitions.
 
Etihad Airways has built a portfolio of international sports sponsorships which includes the Formula 1™ Etihad Airways Abu Dhabi Grand Prix, Manchester City FC, and the Abu Dhabi HSBC Golf Championship.
 
Etihad Airways currently operates 77 flight per week to Saudi Arabia; three return flights a day to Riyadh, three return flights a day to Jeddah, and four return flights a day to Dammam, as well as daily seasonal flights to Medina.



Posted by : GoDubai Editorial Team
Viewed 5679 times
Posted on : Thursday, August 16, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Meaningful encounters – Finnair and Finavia bring together two directors from east and west to creat...
Next Story : Emirates introduces new range of toys on board bringing back customer favourites
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Global brands with lowest cost at Karama Ware house sale from this Thursday
Glam's Makeup Launches in the Middle East
Review: Facial with Dr Renaud's range at Nazih
Glasshouse Collection from Olivia Burton
CFB T3 000 Manufacture Movement Pioneering Peripheral Technology
CALVIN KLEIN WOMEN: The first CALVIN KLEIN fragrance developed under the vision...
Mr. Burberry Indigo Eau De Toilette
Hour Choice presents Coach New York Collection
Prevention, Not Cure: Kaya's ‘Hair Strength Therapies' Set to Rid the Gulf of it...
Tommy Hilfiger Iconic Sport collection
Matthew Fitzpatrick Wins the 2018 Omega European Masters
Executive Tourbillon Free Wheel
Introducing New Make-up From Rodial That You Need In Your Kit
Australia's Number No.1 Natural Skincare Brand* Partners With Jessica Kahawaty
Rado reimagines a bold 1960s classic for the 21st Century
Scuderia Ferrari presents Fall winter collection
Kate Spade New York Presents Debut Collection From Creative Director Nicola Gla...
Introducing VK Beauty Lounge & Bar
Alina Anwar Couture Launches in UAE
Introducing Home Fragrance at Robinsons, Dubai Festival City
Tata Communications Strengthens Cyber Defence in the Middle East with the Launch...
Rolls-Royce Motor Cars Takes the Luxury of Privacy to a New Level
Facebook Launches Community Help on Facebook Lite
British Classics Make a Comeback in Jack Wills AW18 Collections
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
Dubai Culture Organises ‘Writing Literature Novels and Editing them as Play Scri...
Up Your Health and Lifestyle Game with the Huawei TalkBand B5
Roberto Cavalli's Exclusive Duo of Fragrances
du and Holidays by flydubai partnership takes flight to bring great experiences ...
‘Unseen Potential' - Art from Scrap and Discarded Parts
CNN's Inside the Middle East explores the region's evolving photography scene
Ferrari World Abu Dhabi invites guests to enjoy the spectacular Friends & Family...
Majid Al Futtaim and UNICEF Partner to Help Send 1 Million Children to School by 2020
New Google Search feature launches for job-seekers in Arab world
Defying Age With Skin Republic's Gold and Platinum Face Masks
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
NARS Erdem SS19 Beauty Report
Audi headed for the future with Formula E and DTM
Al-Futtaim Toyota's Upgrade campaign brings back the hottest car deals
Sheikh Zayed, the First Falconer and Nature Protector
Diana Arno Expands Online Shopping to Middle East
Your skin needs more than just sunscreen
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Lacoste.12.12 Collection
PAN Emirates bedroom festival with discount up to 70%
UHOA goes live with #YouBeUganda at Expo 2018
Trevor Sorbie Range Relaunches in the UAE
William Collection by Hugo Boss
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Why the Modern-Day Oil and Gas Industry Needs Millennials to Survive?