GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Abu Dhabi-based airline to be official shirt and main club sponsor of the Saudi Stars League side
  • Multi-season agreement includes plans for joint marketing, loyalty, and in-flight initiatives 
Abu Dhabi, United Arab Emirates, August 16, 2018:  Etihad Airways, the national airline of the United Arab Emirates, has signed an agreement to be the official shirt and main sponsor and partner of the Riyadh-based, Saudi Stars League team, Al Nassr FC.
 
The multi-season partnership was signed today at Etihad Airways' Innovation Centre in Abu Dhabi, and was attended by senior members of both organisations' leadership teams.
 
Players from the football club were also in Abu Dhabi for the announcement, including Saudi national players, Mohammed Al-Sahlawi; and Ibrahim Ghaleb; and international stars Ahmed Musa and Noureddine Amrabat.
 
Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “This agreement signals the start of an exciting new partnership between Al Nassr, one of Saudi Arabia's best-known football clubs, and Etihad Airways. We look forward to our teams working together to promote the two brands in our home markets as well as across the region.”
 
Commenting on the partnership, Saud Al Sweilem, Chairman of Al Nassr FC said: “We are delighted to have signed with Etihad Airways, one of the world's leading airlines and a brand that supports football in many markets. I believe that together we can deliver a mutually beneficial partnership as well as present something new and exclusive to Al Nassr fans.”
 
In addition to appearing on players' shirts on all home and away games, Etihad Airways will work closely with Al Nassr on areas of brand partnership, marketing, customer and loyalty initiatives, social media outreach, inflight programming and travel trade support. 
 
Mr. Douglas continued: 'We have experienced first-hand the growth of Saudi's inbound tourism to Abu Dhabi and this new partnership reflects the importance of Riyadh and the Kingdom of Saudi Arabia to the airline. We look forward to working with Al Nassr to cooperate more deeply on commercial and community initiatives going forward.'
 
The new Al Nassr shirt, bearing the Etihad Airways logo, will make its debut on Thursday 30 August, when the team takes on Ohod at the Prince Mohammad bin Abdulaziz Stadium in Medina.
 
One of Saudi Arabia's most popular football clubs, Al Nassr was formed in 1955 and plays its matches at the King Fahd Stadium and Prince Faisal bin Fahd Stadium. Wearing its home colours of yellow and blue, the club's nickname is “The International” due to is famous history in global competitions.
 
Etihad Airways has built a portfolio of international sports sponsorships which includes the Formula 1™ Etihad Airways Abu Dhabi Grand Prix, Manchester City FC, and the Abu Dhabi HSBC Golf Championship.
 
Etihad Airways currently operates 77 flight per week to Saudi Arabia; three return flights a day to Riyadh, three return flights a day to Jeddah, and four return flights a day to Dammam, as well as daily seasonal flights to Medina.



Posted by : GoDubai Editorial Team
Viewed 9919 times
Posted on : Thursday, August 16, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Meaningful encounters – Finnair and Finavia bring together two directors from east and west to creat...
Next Story : Emirates introduces new range of toys on board bringing back customer favourites
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The Rado HyperChrome Ultra Light
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators
212 VIP Extra Limited Edition
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And ...
The Valentine watch collection by Coach
NuFACE launches in Bloomingdales and Harvey Nichols!
Lenovo announces Lenovo Truscale™ Infrastructure Services – a consumption-based,...
Chrono 4 Grande Taille Limited Edition - another classy reiteration of an iconic...
The Fall 2019 Michael Kors Collection Runway Show
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, bef...
SPRING 2019: MEET ‘CECE'
Lacoste Presents. 12. 12 Collection
Create a Valentine's meal to remember with LG
Airbus and Emirates reach agreement on A380 fleet, sign new widebody orders
UAE supermarket chain Al Maya group to launch products from Woolworths Australia
Valentines Day Gift Guide from Anker
Is the runway ready for HONOR View20 Moschino edition - the season's most covete...
Jaguar Land Rover expands Ingenium family with straight six-cylinder petrol engine
Abu Dhabi University and Knowledge Group to participate in IDEX 2019
Okadoc helps UAE patients find a doctor and book an appointment online instantly
Customs World develops RIISE: first of its kind leading-edge Customs platform
Bentley launches World's fastest, most luxurious SUV
Zayed University inaugurates largest Bloomberg Finance Lab in the Middle East
Kasih Food Production Co. reveals its latest food innovation, Mezete, at Gulfood 2019
39 days shopping extravaganza brought grand success to 13 participating malls
Mushrif Mall celebrates with Talentology 2019 Winners
H.E. Minister Buhumaid leads Dubai Cares' Walk for Education alongside 15,000 pa...
The Retail Summit officially opens
IKEA's TILLTALANDE Collection - Made in collaboration with Jordanian and refugee...
DAFZA to showcase its premium services to the F&B Industry at Gulfood
A Celebration of Italian Chefs, Producers and Ingredients all Week at Gulfood
Emirates Foundation's Think Science Fair 2019 Kicks-off with 1850 finalists nati...
What's New This Month at The Edit
Celebrate Valentine's Day with IKEA
Airbus to participate in the International Defence Exhibition and Conference (ID...
Ajman Free Zone announces official commitment to culture of innovation at “Digit...
Ethihad Airways to Deploy Latest Generation 787 Dreamliners on all its Flights t...
Western Furniture shares the best 2019 interior design tips to give it a go
NYU Abu Dhabi senior admitted to the Luce Scholars Program
Etihad ESCO announces completion of Hatta Solar retrofit project
Explore the art of bespoke suits with Kachins
Rado True Thinline Gem: Inma Bermudez for Rado
Smart Grids could save GCC Billions in infrastructure investment by 2020, says M...
How safe is your heart this Valentine's day?
Furniture brand, helmii, embraces Clean Sleeping as we approach Sleep Awareness ...
Emirates Post reminds customers to renew their P.O. Box subscriptions before 28 ...
Team UAE Set Sights on Nations Cup Qualification at Five Star President of UAE S...
DC Aviation Group completes major maintenance check on Challenger 850 aircraft
Aime and MRO Middle East end on the up
Indulge Your Love for Animal Print with M&S