GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Catered for The Young KSA and UAE Gamers
  • Device being touted as a Gaming Monster Offering Phenomenally Fast Mobile Gaming and Entertainment Experience
Dubai, UAE, August 02, 2018:  Video game culture is a universal group fashioned by popular video games. Online gaming has spread from its initial computer roots to console gaming, and finally to mobile gaming, dominating the games platforms with 46% of people in the Middle East opting to play games on their smartphones according to a study conducted by NEWZOO Gaming, 2018 . Honor, the leading smartphone e-brand under the Huawei Group, is launching the 
Honor Play, the first of a game changing new product series, delivering a revolutionary fast gaming and entertainment experience. 
 
The top country based on gaming revenue is the Kingdom of Saudi Arabia (KSA) with $765 million. The United Arab Emirates (UAE) follows in the third place with a gaming revenue of $322 million. Honor Play is designed for the groundbreaking graphics processing technology GPU Turbo, touted as the “Gaming Monster” Honor Play AI-enabled device worked with many gaming partners such as PUBG MOBILE and Asphalt 9 for customized optimization. 
 
Smartphone penetration among millennials in the GCC is in the high 90s and mobile usage is at almost 100%, according to a new study by thinkwithgoogle , 2017. According to NEWZOO Gaming, 88% of millennials and zillennials in the KSA have identified themselves as mobile gamers and 86% of the same generations in the UAE have identified themselves as mobile gamers as well. Honor brings the best technology for millennials and zillennials that are mobile gamers: Honor Play. 
 
It is the prefect addition offers young people what they want from their smartphone device: fun all the time, provided by unprecedented gaming performance and a superior performance for 24/7 entertainment. The Honor Play will redefine these standards for young KSA and UAE gamers at an affordable price point of SAR1,199 and AED1,199.
 
With the GPU Turbo, Honor Play guarantees fast speeds and addresses the common performance issues that plague the mobile gamer's user experience. The GPU Turbo leverages the innovative hardware-software integration solution which dramatically increase graphics processing and the average frame rate to the fullest possible rate.  The graphics processing efficiency is increased by 60%, while the SoC (System on Chip) energy consumption is reduced by 30%. Even the jitter rate and temperature have been minimized for a smoother, more comfortable performance. 
 
The game changing GPU Turbo is only the beginning of the Honor Play's trendsetting features. The device is one of the smartest mid-range phones on the market, putting professional photography in the palm of your hand with AI-enabled front and rear cameras. With AI-enabled smart real-time recognition of 22 objects and more than 500+ scenarios, the Honor Play 16MP+2MP rear dual cameras act as your own professional photographer to auto-identify scene types and adjust the exposure and color for the perfect image. With AI motion detection and intelligent recognition, snapshots using the 16MP front camera are now easier than ever before. The Honor Play makes portrait art much easier with multiple studio lighting options from Soft Lighting, Butterfly Lighting, Split Lighting, Stage Lighting to Classic Lighting.
 
The device delivers an exceptional performance for work or play and casual users will experience just as much fun from this device as gamers, thanks to the huge 3,750 mAh battery which allows for heavy gaming and entertainment use, equaling more than 15 hours of video streaming and 95 hours for music playback, even with the 6.3-inch FullView FHD+ display. A range of smart features are enabled by the Kirin 970 NPU chipset which, together with EMUI 8.2, unleashes a truly AI-mazing processing power.
 
This performance beast has a simple and understated aesthetic that is suited for work or play. Honor Play's slim and subtle unibody metal design comes in a range of colors, suited for all gamers: Midnight Black, Navy Blue, Ultra-Violet, and a special Player Edition patterned in red and black. The design retains the body of a typical 5.5-inch screen device to ensure it fits comfortably in your hand but features a 19.5:9 bezel-less display, an 89% screen-to-body ratio and split screen function for multitasking, allowing you to do much more with your screen time. 
 
The Honor Play will be available at SAR 1,199 for purchase at Jarir, Extra, Lulu & other markets in KSA, and at AED1,199 at retail stores from August 1 in UAE. 
 
“The Honor Play delivers a crazy fast, crazy smart performance, at an unbeatable price point, for a phenomenally fun mobile gaming and entertainment experience, thanks to Honor's industry-leading GPU turbo,” said Chris Sun Baigong, Vice President of Honor. “But we don't stop at making a good product. We are co-creating a new lifestyle with young people worldwide, listening to them, bouncing ideas around with them and championing them. They are our inspiration.”
 
Honor Play fans will have the opportunity to put their skills to the test and compete with and against star gamers at Gamescom this year on PUBG MOBILE, Asphalt 9 and other games. All these games have been customized for GPU Turbo, with many others due to be announced shortly.



Posted by : GoDubai Editorial Team
Viewed 9254 times
Posted on : Thursday, August 2, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dorna Sports Partners with Lenovo™ for MotoGP™ eSport Championship
Next Story : Take your mobile gaming to the next level
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Purely Pandora Classics With a Twist
Tryano Launches Elemis
Festive Gifting Guide
New 1948 Seamaster Watches Join the Ranks
Add a festive sparkle to your eyes with Palladio Beauty
The Geo-Graham Orrery Tourbillon presents a galaxy you can reach out and wear Ge...
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Hour Choice presents Coach Park Collection
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
Tissot T-Race Marc Marquez
LACOSTE presents its new Legacy collection
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Sawalef Perfumes is now available at Mirdif City Centre
Souq.com's Biggest Ever White Friday Sale
Introducing Nokia 3.1 Plus to the UAE
Introducing the GUESS Holiday 2018 Collection
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
Zoho launches its cloud accounting software in Bahrain
The Ultimate Festive Guide For Little Ones
Puma Launches RS-X Toys
Kors Dubai: Michael Kors Celebrates A New Middle East Flagship Store and Specia...
Department of Culture and Tourism – Abu Dhabi Organises ‘Herfaty' Programme in A...
Puma Drops Cali in New Colorway
Jameel Arts Centre, Dubai opens with an ambitious set of exhibitions and program...
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage
Superhero Color Runners Prove We Are All Unstoppable!
Alstom delivers first Dubai metro trainset on time
Audi Innovation Award Winner Announced at Dubai Design Week
Discovering the power of Accessorizing with Rebecca Minkoff
Special Olympics Will Create a Legacy of Inclusion Through Art
Celebrate a Month-long Festive Feast at Swissôtel Al Ghurair
Mademoiselle Longchamp
XTouch New XBone Bone Conduction Headphone Brings Safe and Convenient Experience
Turkish Airlines reached 83.4% Load Factor in October
Celebrated singer and songwriter Atif Aslam set to perform at BOLLYWOOD PARKS™ Dubai
Roda Hotels and Resorts named front-runner and pioneer of the regions hospitalit...
HE Abdulla Ali Bin Zayed Al-Falasi officially opens HR Summit & Expo 2018
Al-Futtaim Honda launches ‘The Great Escape' promotion
Ministry of Tolerance takes initiatives to promote and spread tolerance, coexist...
Huawei wins the First Place Prize of the King Khalid Responsible Competitiveness...
World Tolerance Summit gears up for its first staging
The Fourth Edition Of Dubai Design Week Is Now Open!
Shop, Stay and Unwind at Swissôtel Al Ghurair This UAE National Day
UAE nursery chain wins Global Award for Sustainability
Win Big this Winter with UAE Exchange
Dragon Mart gears up for a spectacular three-day Oman National Day celebration
Get ready for the great outdoors with Dragon Mart's Al Bawadi Camping Market
Minister of Community Development salutes Dubai Women's Triathlon participants