GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Dubai sees 119% growth in overnight visitors from China since 2014
  • YOY increase of 41.4% overnight Chinese visitors to Dubai from 2016 to 2017
  • Key milestones contributing to the rapid growth include visa-on-arrival for Chinese citizens and recent partnership agreements with Huawei, Fliggy and Tencent
Dubai, UAE, 18 July 2018:   Ahead of President Xi Jinping of China's arrival in the UAE later this week, Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) reports continued growth in visitors from China. With a robust growth of 119% in overnight Chinese visitors since 2014 and a YOY increase of 41.4% overnight Chinese visitors to Dubai from 2016 to 2017 combined with a number of key agreements signed with major players in China, Dubai Tourism has reconfirmed its continued focus on its fourth top source market. Now one of Dubai's fastest growing source markets, closing the first five months of 2018 with a record 400,547 visitors, this growth is predicted to continue in 2018.
 
Speaking ahead of Chinese President Xi Jinping's visit to the UAE this week, H.E. Helal Saeed Almarri, Director General of Dubai Tourism, said: “Our approach to engaging Chinese tourists is two-fold, with landmark partnerships, investments and marketing activities undertaken in 48 cities across China, partnered with a city-level China-readiness strategy in Dubai to enhance the experience of Chinese tourists. The introduction of visa-on-arrival for Chinese nationals in 2016, working in conjunction with the increase in air capacity by national carriers from China – currently standing at 30 flights a week, a 13% increase in non-stop seat capacity in 2017- has also contributed to rapid growth.”
 
Earlier this year, Dubai Tourism signed an agreement with Huawei, one of China's leading smartphone manufacturers, in January which pre-loads devices with both user-generated and official cinematographic content of Dubai. In May, the agreement was expanded further, with Huawei Mobile Services agreeing to offer useful and accessible content about Dubai, in particular through the company's newly-updated SkyTone travel and roaming apps.  Additional milestones include an MOU with Fliggy, Alibaba's online travel platform, and strategic alliance with China's mega internet conglomerate, Tencent to elevate the positioning of Dubai as the preferred destination for Chinese travellers and to launch an audio guide feature on WeChat. Dubai Tourism is also working towards several projects concentrating on innovation and Artificial Intelligence.
 
These strategic agreements not only increased market penetration with native language content and complimented the marketing activity of Dubai Tourism's four in-market offices, Beijing, Shanghai, Guangzhou and Chengdu; but also advanced the China-ready commitment of Dubai Tourism for visitors. Private and public sector collaboration on activities such as city-wide Chinese New Year celebrations and upskilling teams to be better able to cater to Chinese traveller requests; development of the Dubai Tourism China mark and continued work with stakeholders and travel partners; are just some of the undertakings by the Department over the past three years, each of which has contributed to Dubai's success in the Chinese market. In addition through Dubai College of Tourism, an entity of Dubai Tourism, tour guide training in Mandarin has taken place with over 200 guides trained to date.
 
China is the world's number one source market for tourism with 129 million outbound trips in 2017, according to research by Ctrip.



Posted by : GoDubai Editorial Team
Viewed 4557 times
Posted on : Wednesday, July 18, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : DED-Ajman signs strategic agreement with Department of Land & Real Estate Regulation in Ajman
Next Story : CNN Exclusive: Finnish President Niinistö analyses the Helsinki Summit
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Tryano Launches Elemis
Amp up your skincare routine with The Organic Pharmacy's new corrective serums
Parmigiani Fleurier, new Friends of the Brand – ice-hockey superstar, Evgeniy Ma...
Hour Choice presents Coach Park Collection
Certina DS PH200M collection
Joyalukkas brings joy to hundreds around the world with gold bar giveaway this f...
Tissot T-Race Marc Marquez
LACOSTE presents its new Legacy collection
Oh So Heavenly! Bath Sets from Glambeaute.com that make a great gift this festi...
Sawalef Perfumes is now available at Mirdif City Centre
Discovering the power of Accessorizing with Rebecca Minkoff
Souq.com's Biggest Ever White Friday Sale
Kors Dubai: Michael Kors Celebrates A New Middle East Flagship Store and Specia...
Puma Drops Cali in New Colorway
The mystery of dandruff jokes finally revealed
The Ultimate Festive Guide For Little Ones
Puma Launches RS-X Toys
Zoho launches its cloud accounting software in Bahrain
Introducing Nokia 3.1 Plus to the UAE
The Custodian of the Two Holy Mosques King Salman bin Abdulaziz honored Huawei w...
XTouch New XBone Bone Conduction Headphone Brings Safe and Convenient Experience
Festive Gift Guide
Jaguar F-Type Rally Cars Celebrate 70 Years of Sports Car Heritage
Mademoiselle Longchamp
Audi Innovation Award Winner Announced at Dubai Design Week
Rodial Festive Gift Sets 2018
Alstom delivers first Dubai metro trainset on time
The Rado DiaMaster Ceramos collection!
Huawei Launches A New Era in Smartwatch Endurance
Al-Futtaim Honda launches ‘The Great Escape' promotion
Win Big this Winter with UAE Exchange
Celebrate a Month-long Festive Feast at Swissôtel Al Ghurair
Turkish Airlines reached 83.4% Load Factor in October
Shop, Stay and Unwind at Swissôtel Al Ghurair This UAE National Day
Malabar Gold & Diamonds makes a grand entry into the USA by opening its 250th ou...
Huawei wins the First Place Prize of the King Khalid Responsible Competitiveness...
Celebrated singer and songwriter Atif Aslam set to perform at BOLLYWOOD PARKS™ Dubai
Ministry of Tolerance takes initiatives to promote and spread tolerance, coexist...
The Smurfs are turning 60 at MOTIONGATE™ Dubai
HE Abdulla Ali Bin Zayed Al-Falasi officially opens HR Summit & Expo 2018
The Fourth Edition Of Dubai Design Week Is Now Open!
Dragon Mart gears up for a spectacular three-day Oman National Day celebration
World Tolerance Summit gears up for its first staging
Middle East Organic and Natural Products Expo Announces the Launch of its Region...
IAHV Rehabilitation and training program provide trauma relief to 14,000 refugees
Preciosa Lighting brings Breath of Light to the Middle East
Ideal Standard to showcase world-class innovations at 2018 Downtown Design exhib...
Dubai Optical Show Vision-X 2018 kicks off with a ceremonial ribbon cutting and ...
Humanscale Relaunches Best-Selling Monitor Arm Lines
Tashkeel to present a panorama of innovative UAE design at Dubai Design Week 2018