GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Group invests more than AED 5 million in the expansion of Sleep Fine mattresses' product line

Dubai, UAE, June 23, 2018:  In light of the growing volume of exports to the MENA region, Salim & Sons Group has announced expansion plans by capitalizing on the emerging presence of business opportunities. The Group, which unifies and streamlines the operations of its various divisions, ensures an enhanced product and customer experience with a focus on innovation. Under the Group's umbrella are the ‘Three Stars Foam Factory,' ‘Sleep Fine,' ‘Premiere Furniture (Restonic),' ‘Top Line Furniture Industry,' ‘Deyar Real Estate,' ‘Suwaidi Gulf General Transport,' ‘Al Jawal Contracting Company,' ‘KSS Contracting,' ‘Al Muadalah Chemical Material Trading' and ‘BMA studio.'

Keeping pace with the UAE's rapid evolution and progress in various sectors, Salim & Sons is well-positioned to take on new challenges and explore new business dimensions. The marketing division at Sleep Fine Mattresses is working closely with its business partners in the MENA region and continues to forge new partnerships to further enhance and consolidate the brand's presence in the markets, which will in turn result in increased revenues. As part of the expansion of its product range by investing more than AED 5 million in new state-of-the-art machinery, Sleep Fine will soon launch its new retail mattress line, which will be available in the market by the end of August 2018. 

Salim Al Suwaidi, Owner and Chairman, Salim & Sons Group, said: “Our recent investments, which complements our planned growth and move to develop our product strategy, are further driven by the growing demand for our products and services in the region. The ongoing transformation in the UAE's manufacturing industry, which is setting new standards for the quality of products on par with international counterparts, is influencing business operations across a wide range of sectors. In line with this, we are investing in new technologies and advanced machinery, with an aim to deliver unique and innovative products and services to our customers.”

The Group's continuing growth can be attributed to its well-defined strategy, backed by core values of innovation, integrity, constant evaluation and management of resources, adoption of latest technologies and meaningful engagement with customers. All companies within the network have access to complimentary services and products, which gives significant financial advantage to loyal customers.



Posted by : GoDubai Editorial Team
Viewed 5240 times
Posted on : Saturday, June 23, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Emirates Insolaire's first-of-its-kind coloured solar panel technology gets strong response at Inter...
Next Story : Zurich launches Allocated Passive funds, offering investors a new, simple, low-cost investment solut...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Cerruti 1881 Infinite Love
Oh, Sweetie Lipcolour!
Travel Light with Beauty Essentials from Glambeaute.com
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
Tissot T-Race Cycling An adrenaline-fuelled ride
DKNY Fall 2018
Tommy Hilfiger Dressed Up Collections
Etihad Airways Celebrates President Xi Jinping's Visit With a Series of Cultural...
Summer Love by Mouawad
Huawei's New Range of Artificial Intelligent Smartphones Set to Change Your Self...
An Insight Into Easyshopping.ae
Canvas on Wrist – Swatch Partners Up With Riksmuseum
A New Watchmaking Encounter in Pink Gold at the Venice International Film Festival
DS Podium Chronograph - Sporty as ever, now with PrecidriveTM
The Maison Chaumet opens an exclusive pop-up at The Dubai Mall
Introducing Salvatore Ferragamo's Men's Sun and Optical Capsule
From skin to comprehensive aesthetic care: a 15-year journey called Kaya Skin Clinic
Go Down Memory Lane with Fashion Trends from the '90s
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
Before we say Goodbye to Flamingoes and Pineapples, Celebrate Summer 2018 with k...
Dubai Camel Racing Club Honours Al Tayer Motors
The wide-awake, doe-eyed look
GUESS Launches Fall 18 Handbags
Enjoy DSS 2018 Offers at Parah
Accessing The Internet In Dubai: All You Need To Know
Your Baby and Child Travel Essentials Covered with Five Little Ducks
Ferrari's turbo-charged V8 is voted the best engine of the last 20 years
Hyperloop Transportation Technologies to Build China's First Hyperloop System
Michelin introduces the new MICHELIN PRIMACY 4 in GCC region
Pottery Barn Kids launches new ‘Back-to-School' collection
UAE Team Emirates' Alexander Kristoff Narrowly Misses Out on a Stage Win in a Ti...
Beat the Heat with these Summer Essentials
6-Day SCTDA Tour Guide Training Program Conducted by SUC
Danfoss celebrates the young engineers who participated in the EmiratesSkills Na...
PCFC and GDRFA helped 511 employees tie the knot over last 7 years
One Day Course in Dealing with and Managing Difficult Stakeholders
Rashid Hospital doctors save sea captain's life using a highly sophisticated pro...
Dubai Health Authority discusses collaboration with British healthcare firms.
Brunch with the Girls this Summer
MG Motor introduces new MG GS 2019 to the Middle East
IKEA Announces Upcoming Global Collections and Collaborations for 2019
Ensure clean and pure air in your home this summer
Roger Dubuis and Lamborghini Squadra Corse thrill visitors with enthralling Harr...
Finnair recognized as the ‘Best Airline in Northern Europe' for the 9th year in ...
Dragon Mart celebrates UAE-China Week with exciting line-up of traditional Chine...
Shop & Win this Weekend with Unbeatable ‘Unbox the Amazing' Deals and Promotions...
The Dubai Business Women Council looks to enhance economic relations with Serbia
Sharjah continues to become more affordable, with rents and sales prices falling...