GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Rado adds another prestigious international design award to its collection

Dubai, UAE, June 10, 2018:  Collecting its second design award this year, Swiss watch brand Rado has once again proven its status as a forward thinking player in the design world. This time the brand has received the prestigious 2018 Australian Good Design Award® for the True Phospho - a collaboration with Swiss design studio Big-Game.

Competing in the Product Design category, the True Phospho was evaluated on criteria including design, innovation and impact. 

The Rado True is a signature Rado timepiece crafted in high-tech ceramic – the material for which the brand has become famous.  Rado asked six renowned international designers to apply their individual vision to this popular model, under the theme of lightness and minimalism. Swiss design trio Big-Game created the True Phospho – a pared down piece that focused on removing, rather than adding design elements.

Housed in a 40 mm matt black high-tech ceramic case with matching bracelet, the award-winning Rado True Phospho embraces minimalism, but with a typical Rado twist. The black brass dial is perforated, allowing the quality Swiss automatic movement below to shine through – a thoroughly modern approach to the traditional skeleton watch. The perforations also provide an opportunity for the application of the luminescent indexes, which are created by filling the empty spaces with Super-LumiNova® to create geometric shapes. Additionally, the hour and minute hands are tipped with Super-LumiNova, while the second hand is fully coated in the glow-in-the-dark substance.

The watch was produced in a limited edition of 1,003 pieces – 1,000 for the general public, and one for each of the Big-Game designers.

“At Rado, we are absolutely delighted to have won the prestigious Australian Good Design Award® for our collaboration with Big-Game. Our commitment to providing the very highest level of design we can is second to none and we are proud to be able to add another award to our collection,” commented Rado CEO Matthias Breschan. 



Posted by : GoDubai Editorial Team
Viewed 16891 times
Posted on : Sunday, June 10, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dubai to Witness the First Ever Jewellery Season With Grand Discounts and Surprises
Next Story : CSR Initiatives by Malabar Gold & Diamonds continues in full strength
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris
Discover the Secret to Younger-looking, Radiant Skin
Climax Mascara Never Fake It
Keep your skin looking healthy and hydrated, naturally
Brighter Eyes with Skin Republic
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of t...
The Balmain Haute Elegance Oval mirrors the brand's soul
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Nat...
Lexus Design Award 2019 open for entries
Joyalukkas adds another jewel to its crown with the inauguration of its third sh...
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
HHC looks forward to collaborating with Louvre Abu Dhabi to boost UAE's cultural...
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble fr...
Brow Contour Pro 4-in-1 defining & highlighting brow pencil
Demand for school supplies is higher than ever
BodyO launches officially its AiPod for a full body check-up during the Gitex Fu...
Elegant and feminine new Mini Bubble set to make a big splash
Get flawless skin with Rodial's new Booster Drops
Introducing the GUESS Jeans Fall 2018 Collection'
UAE Team Emirates Announce Line Ups for Two-day Italian Bonanza
Special Olympics World Games Abu Dhabi 2019 Launches Volunteering Recruitment Drive
Johnson's launches Fresh Hydration Range – Cleansed, hydrated skin in just #OneSwipe
REIB DWC-LLC, a Marketing, Management & Financial consultancy Experts from the U...
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology
Reinforcing Smartphone's Weakest Link: Huawei Could Launch Ultra-Fast Charging B...
Daniel Craig Brings the Diver 300m to the Surface
DS Podium Chronograph 1/100 sec
Curate your perfect Autumn Winter wardrobe, with Robinsons
Global Report Reveals That the “Feeling of Home” Is Moving Beyond Four Walls
Kibsons Expand Vegan Range
Malabar Gold & Diamonds to triple number of outlets to 750 and raise Group turno...
Health Shield Medical Center to Celebrate Women of the Capital
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018
The World of Aigner Wunderkammer
Joyalukkas Celebrates the Festival of Light with Irresistible Offers
Nokia smartphones serves first slice of Android™ 9 Pie on the award-winning Noki...
Sixth Turkish Airlines World Golf Cup played in Istanbul
AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand
Emirates Airline Dubai Rugby Sevens 2018 FactSheet
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch'
With more collections and a more spacious car parking, Kalyan Silks moves to El...
Sharjah Government pavilion highlights digital transformation of Sharjah at GITE...
Corum Heritage Eleganza- Dedicated to the stylish woman
Festival Plaza Announces Lulu Hypermarket at New Lifestyle Destination
Dubai Land Department: 41 real estate companies compete in International Propert...
Lacoste Introduces the Keep Playing Collection for Women
UAE Toastmasters community to host the world champion of public speaking
Air Transport Cooperation Promotion Conference Chinese Yunnan Province delegatio...
Make your home stand out this winter
La Riviera reveals show Apartments at JVC