GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Enhancing customer experiences through changes to the Asia Miles rewards programme
 
Dubai, UAE, May 27, 2018:  Cathay Pacific Group customers will earn more Asia Miles on the vast majority of their flights and have more access to redemption bookings following changes to Asia Miles, the airlines' rewards programme.
 
Cathay Pacific Chief Customer and Commercial Officer Paul Loo said the changes demonstrate the airlines' commitment to recognising and rewarding loyal members.
 
“We have been listening to our customers and have been looking at ways to show how much we value their ardent loyalty to Cathay Pacific and Cathay Dragon,” he said. “As Asia Miles' airline partners, we want to ensure these changes enable our customers to redeem flight awards more easily. When our customers fly with us, we hope their travel experiences are enjoyable, rewarding and memorable.” 
 
The following programme enhancements, which are in response to members' feedback, will come into effect from 22 June 2018.
 
Earn more miles when flying
 
Customers will earn more Asia Miles on a vast majority (80%) of the airlines' tickets, including those to popular destinations such as Shanghai, Osaka and London. Customers will earn Asia Miles based on a combination of cabin class, fare class and distance zone. 
 
For tickets issued before 22 June 2018 for travel on or after this date, members will be credited with the higher number of Asia Miles, irrespective of the changes. 
 
As an example, customers travelling from Hong Kong to Sydney in Economy Class (S,N,Q) will earn over twice as many Asia Miles as they did previously, while customers flying to London in First Class (F, A) will see their miles earned increased by nearly 30%.
 
Greater redemption seat access and experiences
 
We are increasing the number of seats available for customers to redeem by 20% or more. Customers will also enjoy greater flexibility in how they redeem flights, with options to suit individual travel needs and priorities.
 
Customers will be able to redeem all Economy Class tickets with fewer or the same miles. For instance, a round-trip redemption booking to Singapore will require a third fewer Asia Miles than it did before the change. 
 
Some premium class flight awards, especially on longer routes, will require more miles to redeem. However, this should be looked at in tandem with customers' increased Asia Miles earning potential. For example, with customers travelling to and from London in First Class (F,A) earning nearly 30% more miles (additional 5,330 miles per round trip), it will require almost three fewer trips to earn the number of miles for an award return ticket on the same route in the same class.
 
All flight awards will be set as one-way to allow even more flexibility, so that customers can fly to and from a destination in different cabin classes.
 
Moreover, customers will at the same time benefit from a more straightforward and seamless booking experience with a new and streamlined online flight award booking system.
 
These changes to Asia Miles are in addition to recent Marco Polo Club programme enhancements, which have seen members earn more club points on Cathay Pacific and Cathay Dragon flights across all distance zones in selected fare classes, as well as the threshold to maintain Green membership reduced. 



Posted by : GoDubai Editorial Team
Viewed 3068 times
Posted on : Sunday, May 27, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Etihad Cargo Operates its First “Year of Zayed” Humanitarian Flights to Kazakhstan and India
Next Story : Emirates Airline Festival of Literature Student Writing Competitions Launch for 2019
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Marchon Eyewear Summer 2018 Collections
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
New open-air member of the AMG GT family
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
All Abroad… Mobile Cinema Bus presented by Pert Plus
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Skydance: The Sun – shining amid the immensity of the galaxy
Hair Rituel by Sisley Now available at Paris Gallery
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Lacoste Moon Collection
Boss watches presents Master Collection
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Mido Baroncelli - A Trilogy of Limited Editions
Summer Romance in the air with Max's new seasonal Collection
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Celebrate Eid Al-Fitr with Emaar Entertainment
Medeor 24x7 International Hospital, Al Ain - Quran Competition
Etisalat launches the Middle East's first Apple Watch Series 3 with built-in cellular
Celebrate Eid Al Fitr at Dubai Festival City
GUESS Trend Alert | The Summer Blues
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Back to the 90s with GUESS Originals
Nikai Group supports Al Noor Centre with assistive technology devices
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its...
Hormann Introduces door type V3009 for integration in conveyor systems
Beautiful Freaks
The Dubai Business Women Council enhances the skills of its members through the ...
Year of Zayed Celebrated in a Short Film Featuring Renowned Businessman and Phil...
Emirati double amputee becomes first in the region to receive 3D printed transti...
dnata acquires majority stake in baggage storage and delivery service company, DUBZ
Jawaher Al Qasimi Makes Worldwide Plea to Strike Child Labour at its Very Roots
Emirates Aviation University announces new scholarship awards
The Timekeeping Starts Now!
Maserati joins Cash & Rocket Tour 2018
FBMA Launches The Fatima Bint Mubarak Sports Library
Facebook for iPhone now available in Arabic