The mall will touch hearts and lives with its community-powered campaign
17 May 2018, Dubai – Standing tall amidst the waves of gloom, Tree of Life grows in fortitude and casts its light of change on the ones in difficulty and need. Since years, the Tree of Life located in Arabian Center, has been the beacon of hope in the lives of many and will continue to do so this Ramadan.
Driven by the spirit of generosity, the Tree of Life motivates people to donate during this month of giving. It inspires and gather donors from a wide array of nationalities, faiths, and walks of life under one roof.
For every contribution made, patrons are invited to light a lamp on the tree; thus, representing a change made in the lives of the destitute. More lamps on the tree means more lives changed. Be it money, clothes, books, stationery, toys etc., Arabian Center will convey all monetary donations it receives to the Red Crescent, who will then distribute them to refugee camps in Syria, Yemen, and Somalia. The clothes and other items collected at the Arabian Center alone, annually reach more than 40,000 plus people in need across these refugee camps.
Red Crescent has been working closely with the mall for its Tree of Life campaign since 2012.Together, they have reached out to few hundreds of people over the years thereby, trying to uplift and support the lives of the under-privileged.
Supporting the campaign since 2016 in Arabian Center, Dubai Police has played a crucial role in endorsing the Tree of Life. Their involvement has spread awareness and enthusiasm about the cause. This year Dubai Police joined Arabian Center to launch the Tree of Life initiative and were amongst the first ones to hang a lamp on the Tree.
“Dubai Police passionately supports this initiative and encourages everyone to give with an open heart, not only during Ramadan, but throughout the year. We have thoroughly been supporting the Tree of Life campaign since 2016, and anticipate partaking in its growth every year”, says an official from Dubai Police.
Commenting on the Tree of Life, the COO of Arabian Center, Tim Jones, says, “Ramadan is a time when we try to focus our efforts on giving back to the world in any big or little way we can. We're hoping the Tree of Life will create a sense of communal bonding and generosity, making it an oasis of giving and goodwill. Every year, we are overwhelmed by the sheer amount of donations we receive every single day. Contributors are doing more than just lighting a lamp, they are lighting up someone's life with their whole-hearted generosity”.
Tree of Life initiative has already begun at Arabian Center's night court area and will continue till the end of Eid holidays. Customers are welcome to donate anytime between 11 AM – 1 AM, daily.