GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Double-digit growth continues for region's largest beauty and wellness trade fair as global players flourish in vibrant market

Dubai, UAE, May 08, 2018:  The Middle East and Africa's largest international trade fair for beauty products, hair, fragrances, and wellbeing opened today (8 May), with a new record in exhibitor numbers and exhibition space covered in its 23rd edition. 

Beautyworld Middle East is a magnet for retailers, distributors, and beauty professionals looking for the latest inspirations in beauty and wellbeing.  The 23rd edition was opened by His Excellency Eng. Dawood Abdulrahman Al Hajiri, Director General of Dubai Municipality.

Spanning 61,000sqm at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades.

Running until 10th May, the annual three-day event has grown by 10 percent year-on-year in exhibitor numbers, and 11 percent in exhibition space covered, highlighting its global appeal in a Middle East and African (MEA) market that's full of promise and potential.

The impressive international essence is underlined by the presence of 24 country pavilions, including debut pavilions from Peru, Palestine, and Russia, while more than 100 exhibitors are launching products in a MEA beauty and personal care market that, according to analysts Euromonitor, is set to grow from US$32.7 billion in 2017 to US$47.5 billion by 2021.

“Twenty three years on since its first edition, and Beautyworld Middle East continues to flourish thanks to healthy growth in regional consumer spending on beauty products and wellbeing,” said Ahmed Pauwels, CEO of the show's organiser Messe Frankfurt Middle East. 

“Developing markets such as the MEA are among the fastest growing in the beauty industry, driven by rising disposable incomes and younger demographics that are increasingly connected and informed.

“It's estimated the retail value of the MEA's beauty and personal care market will be worth US$35.9 billion in 2018, and will continue to grow at a compound annual growth rate of nearly 10 percent over the next four years,” Pauwels added.

“This is in line with our own expectations for Beautyworld Middle East, which returns in 2018 with the hugely popular value-added features that attract tens of thousands of trade visitors and beauty professionals from across the globe every year.” 

Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Fragrance Compounds & Finished Fragrances, and Personal Care & Hygiene.

A new Natural & Organic section has also been added to the show floor this year, where more than 60 exhibitors are showcasing their clean, green, and sustainable credentials across 700sqm of exhibition space.  

While international participation is at an all-time high this week, local support is also strong, with 199 UAE exhibitors covering 7,100sqm of exhibition space – a three per cent increase over 2017.

Headlining the UAE contingent is Nazih Group, one of the Middle East and North Africa's (MENA) largest distributors and manufacturers of beauty products, haircare, and cosmetics.  The regional powerhouse returns with one of Beautyworld Middle East's major show highlights – Centre Stage by Nazih Group, a three-day educational showcase highlighting the latest trends and developments in the beauty industry.

EIDEAL is another regular UAE-based exhibitor in Beautyworld Middle East's Hair, Nails & Salon Supplies section.  EIDEAL is a leading manufacturer and distributor of premium hair solutions across the MENA region, and last year launched davines, an Italian eco haircare brand with its roots founded on sustainable beauty.  

This year, EIDEAL is unveiling davines' latest offering – The Circle Chronicles – a selection of hair and scalp masks, extreme hair repair masks, and hair recovery masks, that comprise a range of unique exotic healing ingredients such as red, purple and yellow clay, rhodiola extract, babassu butter, bamboo charcoal, and moringa oil.

Haysam Eid, EIDEAL's Managing Director, said: “At Beautyworld Middle East, we're highlighting our wide range of hair tools, which are a favourite with both top stylists in the region and celebrity stylists such as Jen Atkin, as well as the fabulous range of treatments from Amazon Keratin.”

“We also have a shampoo bar at our stand, where visitors can have a bespoke shampoo created that caters to their scent preferences and hair needs.  Most importantly, in the past month, the winners of the EIDEAL-Santi Business Leader programme were announced, and at Beautyworld Middle East 2018, we'll have the ceremony where we will present the winners with their awards,” added Eid.

Other popular show highlights returning to Beautyworld Middle East include Quintessence – the art of Perfume; Nail It! by Artistic Nail Design & OPI; and the Battle of the Barbers.  New this year is Blend'It, and the Advanced Aesthetic Therapist Conference and Workshop.

Dedicated to the world of rare and niche fragrances, Quintessence is one particular feature that continues to grow in popularity, and this year presents 25 hand-picked brands.  Luxe House, a distributor of premium beauty products throughout the Middle East, is returning to the exclusive showcase with five brands under its banner: Tom Daxon, Nishane, Signature Fragrances London, Teaology, and WHEN.

Doaa Tahboub, Co-Founder and Marketing Director of Luxe House, said the niche fragrance segment is enjoying a period of sustained popularity across the Gulf region: “Niche brands tend to offer a combination of higher production quality, unique charm and individuality with stronger customer engagement, while they also provide problems to specific solutions,” said Tahboub.

“Today the GCC is witnessing a growing trend within beauty and personal care, where consumers are increasingly looking for products designed to tackle specific problems or that offer clearly defined benefits.  This is something that big brands normally struggle with simply because their massive operations leave very little room for tackling targeted approaches.”

This year it features 24 pavilions from Argentina, Brazil, California, China, France, GCC, Germany, Hong Kong, India, Italy, Japan, Korea, Morocco, Pakistan, Palestine, Peru, Poland, Spain, Singapore, Taiwan, Thailand, Turkey, United Kingdom, and the USA.



Posted by : GoDubai Editorial Team
Viewed 35081 times
Posted on : Tuesday, May 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Emma Stone 2018 Met Gala Heavenly Bodies: Fashion and the Catholic Imagination
Next Story : Panasonic Unveils High-Performance Hair Clipper for Professional Grooming Market
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Delightful Duo Of Elegant Timepieces Make For A Special Valentine Day's Gift
Nothing says ‘I love you' quite like MKS Jewellery Valentine's Day Top Picks
Mesmerizing Gift Sets and Perfume for Her
Classic Smoky Eyes with Essence
Introducing Supergirl Make-Up
The Rado HyperChrome Ultra Light
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And ...
Le Meridien Al Aqah Beach Resort Rolls out Fabulous Deals for February
The Valentine watch collection by Coach
GUESS Launches JEANS SS19 Collection for Women
212 VIP Extra Limited Edition
NuFACE launches in Bloomingdales and Harvey Nichols!
Lenovo announces Lenovo Truscale™ Infrastructure Services – a consumption-based,...
Chrono 4 Grande Taille Limited Edition - another classy reiteration of an iconic...
The Fall 2019 Michael Kors Collection Runway Show
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, bef...
Dubai's first building biologist receives global recognition
Exclusive position in the front row of the grid: The BMW M850i xDrive Coupe Firs...
Robinsons to launch its new luxury lighting department – the latest addition to ...
UAE supermarket chain Al Maya group to launch products from Woolworths Australia
Airbus and Emirates reach agreement on A380 fleet, sign new widebody orders
Is the runway ready for HONOR View20 Moschino edition - the season's most covete...
Caroline Wozniacki chasing more success at Dubai Duty Free tennis championships
Valentines Day Gift Guide from Anker
Create a Valentine's meal to remember with LG
Jaguar Land Rover expands Ingenium family with straight six-cylinder petrol engine
SPRING 2019: MEET ‘CECE'
Greece partners with VFS Global to launch Visa Application Centres in the Kingdo...
Abu Dhabi University and Knowledge Group to participate in IDEX 2019
Okadoc helps UAE patients find a doctor and book an appointment online instantly
Customs World develops RIISE: first of its kind leading-edge Customs platform
Wellness Saturdays with H Retreats
Zayed University inaugurates largest Bloomberg Finance Lab in the Middle East
39 days shopping extravaganza brought grand success to 13 participating malls
10 things you didn't know about Space Grill
Lacoste Presents. 12. 12 Collection
H.E. Minister Buhumaid leads Dubai Cares' Walk for Education alongside 15,000 pa...
The Retail Summit officially opens
HH Sheikh Saeed Bin Hamdan Al Maktoum Cup First Ever 30 Goal Handicap Exhibition...
DAFZA to showcase its premium services to the F&B Industry at Gulfood
Ajman Free Zone announces official commitment to culture of innovation at “Digit...
Pop Star Melissa endorses Talentology 2019
Airbus to participate in the International Defence Exhibition and Conference (ID...
Celebrate Valentine's Day with IKEA
NZMP launches innovative new ingredients at Gulfood 2019 to meet growing demand ...
Bentley launches World's fastest, most luxurious SUV
Kasih Food Production Co. reveals its latest food innovation, Mezete, at Gulfood 2019
Ethihad Airways to Deploy Latest Generation 787 Dreamliners on all its Flights t...
Hundreds of local pupils to champion inclusion at schools ahead of Special Olymp...