GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

May 08, 2018 - Dubai, UAE: OMEGA's face of Trésor, Kaia Gerber, introduces an emerging generation to a reimagined classic, at an extraordinary event in Berlin.  Though deeply-rooted in Swiss watchmaking tradition, OMEGA is a brand forever on the move and unafraid to take risks. This year's thoroughly-modern makeover of the classic Trésor is a perfect example of OMEGA's willingness to embrace the new. 

In line with the 2018 collection's sleek contemporary design, OMEGA hosted a very different kind of celebration: a flying dinner in Berlin, with a touch of industrial chic. The very untypical event, hosted by TV presenter Viviane Geppert, was attended by a star line-up of guests, including German model Toni Garrn, actor Thore Schölermann, actresses Hannah Herzsprung and Jana Julie Kilka, swimmers Filippo Magnini and Pernille Blume - and a host of world-renowned influencers.

The guest of honour for the evening was a star with her own unique take on luxury – Kaia Gerber.

For the Trésor event, the stark concrete interior of Berlin's Kraftwerk was transformed into a space filled with light, music and magic. As a straight path to the diamond-paved watches would have been a little too easy, the evening began with a pre-dinner challenge. Guests entered the exhibition space through a specially constructed maze, with various rooms leading off to surreal fairy tale scenes, fun photo opportunities and all sorts of weird-yet-wonderful distractions.   

Welcoming guests to the event, CEO and President Mr. Raynald Aeschlimann praised OMEGA's watchmakers for their 'refreshing and original take on a classic timepiece' and spoke highly of Kaia Gerber's enthusiasm and professionalism. 'We're thrilled that Kaia is a part of the OMEGA family. It's impossible to imagine a more perfect face of Trésor. Her career has only just begun and already she has displayed an astonishing level of cheerfulness and maturity in the face of so much global attention'. 

Kaia Gerber spoke of her pride at being chosen as the face of Trésor. “Like a lot of young women of my generation, I love the vintage look. OMEGA's new watches have that classic style, but with very cool, modern touches. As a model I get to wear a lot of beautiful clothes, but I'm most comfortable in jeans and sneakers and what I love about these watches is how they go so well with both looks”.

The new Trésor collection offers a classic design with a truly modern edge. Each model is distinguished by its thin case, available in either 39 mm or 36 mm sizes. In all models, diamond paving curves along each side of the case and a single diamond is set within the crown. OMEGA has also added a flower on each crown, created out of five OMEGA logos in red liquid ceramic. The timepieces are noticeable for their transferred or embossed Roman numerals, which elegantly circle the dial. On each Trésor model, OMEGA has included a special mirrored caseback with a 'Her Time' design. 

In addition to the nine Trésor timepieces presented from the main collection, OMEGA unveiled three new 36 mm jewellery pieces, especially for the occasion, which will be available in boutiques from October: a bold red Garnet model, a watch in OMEGA's own 18K Canopus™ gold; and a Trésor jewellery timepiece in blue aventurine.



Posted by : GoDubai Editorial Team
Viewed 17824 times
Posted on : Tuesday, May 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Fall/Winter 2018 Collection
Next Story : Who Are You?
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Maintain Healthy Skin Year Round
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Interview with Asil Attar, CEO of Al Yasra Fashion
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Get Ready for Party Season with Lottie's new make-up hits
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Festive Gift Sets from Bubble T
Winter wool Christmas must- haves
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Samsung Galaxy A9 – Designed to capture the world in its fullest
New 1948 Seamaster Watches Join the Ranks'
Michael Kors Collection Transeason 2019 Press Presentation
Chic and Stylish Wraps with a 3 in 1 effortless concept
DKNY Launches (Limited Edition) Holiday 2018 Collection
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
Dubai Shopping Festival Wednesday Specials at The Smile Bar
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Get Party Ready with Champion Cleaners
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
Santa is Coming to Town!
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
'Introducing the GUESS Jeans Fall 2018 Collection'
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
No P-ain, No G-ain! Mega Musclemen Return to Dubai
Al Hosn Now Open to the Public
ICAEW recognises Middle East's best finance professionals
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Julphar to Launch Wearable Insulin Delivery Device in GCC
Zayed Book Award Longlist Announced for ‘Young Author' Category (2018 - 2019)
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018
Al Ghurair Centre Teams Up With Nike to Support Its ‘We Play DXB' Campaign
University of Balamand Dubai and Emicool agree MoU for student scholarships