- Halal products a key growth driver
- Almost 100 Turkish companies to participate at Beautyworld Middle East
Dubai, United Arab Emirates, 7 May 2018: Turkey's thriving cosmetic and personal care industry has found a receptive market in the UAE.
According to Turkish Exporter's Assembly (TiM), its 2017 cosmetic exports to the UAE stood at AED 80 million, which is approximately 3 percent of its total global cosmetics exports.
Since 2015, the Turkish cosmetics industry has seen an upward trend in export values with an average annual growth rate of 10 per cent.
Globally, Turkish personal care products exports reached US$ 696 million in 2016 and are projected to cross US$ 50bn by 2023.
Key factors that have contributed to the success of the Turkish cosmetics industry in the UAE include their 100 per cent Halal certified products, quality ingredients and a diversified range.
Halal cosmetics refers to products that only contain permissible ingredients according to Islamic law.
They are a huge advantage and attraction for the region's discerning consumers.
Commenting on the growth of Turkish cosmetic exports to the UAE, Mehmet Buyukeksi, Chairman of TİM, said: “A large number of multinationals rely on Turkey for quality raw material and industry know-how.
They have set-up their manufacturing facilities in Turkey for these reasons.
We are confident that cosmetics exports will continue to surpass expectations across the region.
We look forward to showcasing Turkey's leading cosmetics products and its experienced and knowledgeable producers at Beautyworld Middle East.”
Later in the month, close to 100 renowned Turkish cosmetic producers will participate in the 23rd edition of Beautyworld Middle East, and showcase their latest advancements in cosmetology and beauty products for the UAE and the Middle East markets.
Turkey specialises in a wide variety of cosmetics and personal care products ranging from bath and shower products, beauty and skincare, to hair, dental hygiene, perfumes and toiletries.
To learn more about the Turkish beauty industry, please visit the Turkish pavilion (Sheikh Saeed Hall, DWTC) at Beautyworld Middle East from 8-10 May 2018.