Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


JOHNSON'S® Baby tent at JBR to showcase new HEAD-TO-TOE® range on 8th and 9th March, 2018

Dubai, UAE, 8 March, 2018:   JOHNSON'S® Baby, today officially launched its first semi-therapeutic product line, JOHNSON'S® Baby HEAD-TO-TOE®, at Jumeirah Beach Residence (JBR) over a panel discussion, which brought together brand representatives, an independent doctor, media and influential mothers from the local community. The JOHNSON'S® Baby tent at JBR will welcome visitors for two days, over 8th and 9th March.

 Sana Naweel, Shopper Manager for Johnson & Johnson was pleased with the outcome of the event - “We are absolutely delighted to officially launch JOHNSON'S® Baby's first semi therapeutic product line, HEAD-TO-TOE®, today in the UAE. The Extra Moisturising baby wash and cream have already been on the shelves and have been very well received by parents”.  According to Naweel, JOHNSON'S® have been pioneers in the science of baby skin care for more than 125 years and have,  over the past 5 years, helped advance ninety per cent of the research on baby's skin globally. “Our region's weather and water conditions can be very harsh on baby's skin, so special and gentle care is very important to maintain healthy baby skin. Our HEAD-TO-TOE® range is specially designed to offer babies the protection that their skin needs, from making the tap water more gentle by neutralizing its pH level to guaranteeing a lock in of 24 hours moisturization. We hope both parents and babies benefit from our new products,” she said.  

JOHNSON'S® Baby recently conducted a study which surveyed mothers in the Middle East about their baby's skin. The study found that only 10% of mothers believed that their baby's skin was dry, when in fact, more than 60% of these babies had clinical signs of dryness. From birth, a baby's skin needs more protection and care in relation to hygiene, bathing, cleansing agents and topical products. 

Speaking on baby's skin sensitivity, Dr. Nancy Ahmed Radian Ghanem, Specialist Pediatrics from Prime Hospital said, “A baby's skin is far more sensitive than an adults' skin. It loses moisture twice as fast as adult's hence, it is important to moisturize regularly your baby with the right product. The naked eye isn't always the best judge of the dryness level that underlies beneath the multiple skin layers, which is why parents should choose products that have the right PH level, are gentle to the skin, hypoallergenic and will work in compliment with the region's weather and hard water conditions.” 

The entire JOHNSON'S® Baby HEAD-TO-TOE® range can be used from the first day of a baby's life and is perfectly pH balanced for their delicate skin. The wash is free of dye and soap and is clinically proven to soften hard tap water. Both the extra moisturizing baby wash and cream variants are hypoallergenic and have been tested by dermatologists and pediatricians alike, to reduce irritation to skin, scalp and eyes, while keeping the skin moisturized for 24 hours. 

Parents visiting the JOHNSON'S® tent can experience first-of-its-kind technology that tests their skin for dryness levels. JOHNSON'S® Baby team members will offer insight on how to keep babies' skin healthy and moisturized. Families will be offered samples to use and try at home, along with an opportunity to take pictures at the quirky photo corner. 

Posted by : GoDubai Editorial Team
Viewed 4898 times
Posted on : Thursday, March 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Next Story : Celebrate Chinese New Year with LEGOLAND® Dubai
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Top Perfume Picks for Mother's Day @ Glambeaute.com
Filorga Launches Lift Range
Nissan's e-POWER technology wins environmental award
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Max launches its Inaugural Abaya Collection
Drink yourself to looking younger with Skinade
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
The V-Tox Facial by Linda Meredith Skincare
Corporate Power Dressing redefined at Kachins Signature
Al-Futtaim Honda launches 10th generation Honda Accord
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
LULU Organic Food Activation
The only line you'll love in your face – your perfect jawline!
ba&sh's Spring-Summer collection 2018
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
Raymond Weil introduces the Maestro Blues
Cadillac Alghanim kicks off world-class opportunity in Kuwait
GUESS Unveils the Kids Spring 2018 Collection and Campaign
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
The Spring Summer 18 Womenswear Collection
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Join the UAEs first Women's Warrior Challenge.
Samsung Mother's Day Blurbs 2018
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Inaugurates SIKK...
Scuderia Ferrari Father & Son Gift Set
Sanofi introduces innovative therapy to help address high unmet medical needs of...
UAE's first ICU Symposium attracts over 150 of GCCs top healthcare professionals
Top Picks for Babies & Kids @ Glambeaute.com
From Jade to Diamond
SOUQ welcomes 3M's innovative products to serve everyday customer needs
10th Emirates Airline Festival of Literature Ends with a Bang!
Velvet Caviar meets Roger Dubuis Diva power
Lufthansa Group achieves best result in its history
IKEA launches the OMEDELBAR limited-edition collection!
Centrepoint Partners With Anghami To Launch New Talent Sessions
Alexey Firsov Solo Exhibition
Agreement signed in the presence of His Highness Sheikh Mohammed Bin Zayed Al Na...
Dubai ranked amongst the world's top destinations for FDI in the real estate market
Business of beauty goes green at Beautyworld Middle East 2018 as Natural & Organ...
2XL launches “Caspar” living room collection in grey
Dubai WoodShow takes off with more than 300 exhibitors from 55 countries and six...
10 Must-see Activities at Dubai International Horse Fair This Week
Chloé Reinterprets the Iconic “Carlina” Sunglass With an Exclusive Twist Motif
Galeries Lafayette Le Gourmet Food Fest returns back to City Walk
24,208 school pupils take part in inspirational ‘lema?' sessions