GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Latest olfactory creations on show at Beautyworld Middle East 2018 with global players eyeing US$8.5 billion regional fragrance market

Dubai, UAE, March 07, 2018:  The world's leading fragrance creation houses are taking inspiration from the Middle East to produce their latest perfumes, using the region's rich history and passion for fine fragrances to reveal potential future trends in global markets.  

Creasens from Italy, which specialises in joining perfumery with tradition, research, and creativity, set up its Creasens Atelier Parfums base in the UAE in 2013 to be closer to its favoured customers, and has since used the creative centre as a global innovation hub.  

Eurofragance too in 2015 invested US$2.7 million in a 10,000 sqft Creative Centre in Dubai Science Park.  Used predominantly to create perfume samples based on regional preferences, the olfactory laboratory has been the catalyst of global growth for the Spanish-based company.

Robertet Group from France and Swiss company Firmenich are other examples of world's most well-known fragrance and flavour businesses to establish a physical presence in the Middle East, using the region as an incubator of new ideas and trendsetting perfume creations.

These latest creations and fragrance compounds will be launched at the upcoming Beautyworld Middle East 2018 exhibition in Dubai, where the four companies are among more than 210 exhibitors at the show's dedicated Fragrance Compound and Finished Fragrance section.  

Fragrance Compounds and Finished Fragrance is one of six product groups at the three-day event, and features the world's top 18 global fragrance creation houses. 

Fragrance Compounds and Finished Fragrance is one of six product groups at the three-day event, and features 15 of the world's top 18 global fragrance creation houses including Givaudan, Firmenich, International Flavors & Fragrances (IFF), Mane, Robertet, CPL Aromas, Iberchem, Eurofragance, MG Gulcicek, Sensient, Cosmo International Fragrances, Expressions Parfumees, Technico Flor, Parfex, and Luzi.

All will present their latest creations eager to a regional audience where fragrances continue to be close to the heart.  According to analysts Euromonitor International (EMI), the retail value of the Middle East and African fragrance market is expected to reach US$8.5 billion by 2021, up from the US$6.1 billion level of 2017, maintaining a healthy compound annual growth rate of eight percent.

In the Gulf Cooperation Council (GCC), consumers spent US$3 billion on fragrances last year, with Saudi Arabia (US$1.8 billion), and the UAE (US$674 million), the two big spenders.  The market here will continue its steep rise over the next four years according to EMI, with the GCC's retail value of fragrances estimated to be worth US$3.6 billion in 2021, of which US$2.1 billion will be attributed to Saudi, and US$807 million to the UAE. 

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “Fragrances have always been an integral part of Middle East traditions and heritage, and this continues today with consumers being very knowledgeable and selective about the kind of fragrances they're looking for.

“With the global expansion of perfumes, many countries have converted to the idea and culture of wearing perfumes, but the UAE and wider Middle East for many years already had this culture, which is why it's such a big market and trend-setter now, similar to France, Italy, the UK, or Germany.”

Marco Genovese, Creasens Group General Manager, said: “The Middle East and Africa is a meeting point of different cultures, from where Creasens takes inspiration for creating new fragrances.

“In this way we're also able to anticipate trends in Europe or even reveal in advance new trends in European markets.  In our opinion, the perfume trends for 2018 regarding the oriental olfactive family in particular is the creation of ‘twist' perfumes.

“We can use the Arabian name Mukhallat that is a common word used in Arabian perfumery,” added Genovese.  “It's often used to describe a certain type of perfume oil and literally means mixture. A Mukhallat is usually a mixture of pure oils such as Dehn Al Oudh, Rose, Musk, Sandalwood, and Amber that are combined to create a perfume oil.”

Genovese said Creasens has spread its ‘Made in Italy' brand all over the world thanks to its Dubai branch, which has been key for African, Asiatic and Arabian markets: “Creasens Atelier Parfums in Dubai is an olfactive hub where the global trends in perfumes can be observed,” he added.  “We're taking part in Beautyworld Middle East 2018 to reach potential customers, but also to analyse what our competitors are doing, and to becoming aware of future fragrance trends.”

With an annual turnover of 3.34 billion Swiss Francs at end June 2017, Firmenich is another fragrance force at Beautyworld Middle East, which opens for the 23rd time from 8-10 May 2018 at the Dubai International Convention and Exhibition Centre.

Ian Crompton, Fine Fragrance Director of Firmenich in the Middle East, said: “The Middle East and Africa are key markets for Firmenich as they're fast-growing economies and are constantly evolving.  To add, the local culture has always embraced fragrance lovers as they have been exposed to perfume from a very young age.”

Crompton said layering has been reinvented as far as regional trends are concerned, earning a special place in international perfumery: “In terms of fragrance launches, the last years were a wave of gourmands,” he added.  

“This year seems to be more about finding a new kind of addiction, focusing on finding new sensuality.  Modernised white florals like in Gucci Bloom are quite trendy at the moment also.

”Crompton said layering has been reinvented more than ever as far as regional trends are concerned, earning a special place in international perfumery: “In terms of fragrance launches, the last years were a wave of gourmands like YSL Black Opium, Lancôme La Vie est Belle, YSL Mon Paris and more recently Jean Paul Gaultier Scandal,” he added. 

“This year seems to be more about finding a new kind of addiction, focusing on finding the sensuality in simple things like skin.  Modernised white florals like in Gucci Bloom are quite trendy at the moment also, especially in this region due to its heady aroma.”

Beautyworld Middle East is the region's largest international trade fair for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,600 exhibitors from 60 countries this year.

The other five key product groups at Beautyworld Middle East cover Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Personal Care & Hygiene, and for the first time in 2018, Natural and Organic.

The dedicated beauty showcase will return with inspirational highlights that draw in thousands of beauty professionals every year, such as the Battle of the Barbers, Nail It! By OPI, Quintessence – the art of perfume, the Trend Forum, the Business in Beauty Summit, and Centre Stage by Nazih Group - a three-day educational showcase highlighting the latest trends and developments in the beauty industry. More information is available at: www.beautyworldme.com. 



Posted by : GoDubai Editorial Team
Viewed 19965 times
Posted on : Wednesday, March 7, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The Ultimate Mother's Day Beauty and Wellness Gifts
Next Story : Beauty Indulgences for Mums this Mother's Day
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
HP ProBook x360 11 G3 and G4 Education Edition
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Chrono 4 Grande Taille - an extra-special timepiece
Tips and Tricks to Wash the Perfect Whites
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
Nike Dubai, the largest Nike store in the MENA region, opens its doors in the Du...
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Maintain Healthy Skin Year Round
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
Akshay Kumar Stuns Audiences With Transformation Into Surprising Look for 2.0
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
Newby Teas Launches Advent Calendar For Christmas 2018
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Tissot Chemin des Tourelles
The Interiors Gift Guide with Home and Soul
Growth and inclusivity drive Avaya's channel strategy for 2019
Etihad Museum displays the UAE flag using 3D lighting
Time For Enchanting Moments
Holiday Handbags | GUESS
BharatMatrimony launches office in Dubai targeting 2 Million Indians
HE Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance opens In-Vitro F...
Kartik Aaryan attends Danube bash
France Attractiveness Scoreboard 2018 Released
International supervisory community meets to discuss challenges ahead for global...
UAE Exchange celebrates UAE National Day in association with RTA
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Ring in a dazzling festive season at Ibn Battuta Mall
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
UAE Carriers announce aircraft formation to celebrate 47th National Day and Year...
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
Dubai Customs wins 3 awards from Ideas UK 2018
Festive Gift Sets from Bubble T
Voting on UAE Superbrands 2019 Begins
Al Hosn Now Open to the Public
Green Hope's November Advocacy
Middle East economies are still dominated by oil sector development
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
Five-Star Euro NCAP for Jaguar's Electric I-PACE
FBMA and 47 Emirati women celebrate UAE National Day
New Zealand Crowned Dubai Champions
National Hospital offering special UAE National Day Health Package for AED 47th
Marina Mall sets new world record for Zayed legacy
BMW Group sales increase in October