Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


Dubai, UAE, February 08, 2018:  In celebration of its role as Official Timekeeper of the PyeongChang 2018 Olympic Winter Games, the Swiss watchmaker OMEGA has proudly opened its ‘OMEGA Olympic Games Exhibition' inside the Lotte World Mall in Seoul, South Korea. The launch event included many guests of honour including Alain Zobrist, CEO of OMEGA Timing; Julia Choi, CEO of Swatch Group Korea; OMEGA friend and Olympic Games athlete Yuna Kim; and Hyunchul Park, the Director of Lotte Property & Development.

The ‘OMEGA Olympic Games Exhibition' displays 86 years of the brand's timekeeping history, which extends through 28 Olympic Games since 1932. The showcase takes guests through a race-themed tunnel, featuring “Start”, “In-Race” and “Finish Line” sections, showing some of the most important technologies that have been developed and used by OMEGA over the decades.  

Alain Zobrist, CEO of OMEGA Timing, said: “For OMEGA, our Olympic Games role has been a passion and a dedication for many years. It's such a pleasure to open this exhibition and share some of that history and innovation. Timekeeping at such a huge event requires a lot of expertise and technology. In this showcase, you can really see how we measure every second so precisely. It's definitely an exhibition that all sports fans should see.”
Julia Choi, CEO of Swatch Group Korea said: “The Olympic Winter Games are an exciting moment for South Korea and I feel very proud to welcome guests in Seoul to this special exhibition. It lets everyone understand OMEGA's important role in the event and how the brand is helping to make every moment a success. South Korean hospitality is sure to be at its best, and here you can see that the timekeeping will be too.”

In the “Start” section of the exhibition, one of the highlights is the comparison between the traditional starting pistol and today's streamlined electronic gun. Moving into the ‘In-Race' section allows visitors to view the new ‘Motion Sensors', which will be introduced at PyeongChang 2018, as well as the ‘Omegascope', a piece of equipment introduced in 1964 that first allowed times to be shown on television. In the ‘Finish Line' section, OMEGA has included a handcrafted ‘Last Lap Bell' and more modern technologies such as Photofinish Cameras and Photoelectric Cells, which are all used to determine the results of races. In addition to these special sections, a photo zone with a stadium background enables visitors to take their own pictures as if they were passing the finish line. 

The exhibition also displays OMEGA's new Seamaster Olympic Games Collection. Representing the different colours of the famous Olympic Rings, there are five models available in black, yellow, green, blue or red. As well as having a vibrant colour design and playful spirit, the watches have largely been inspired by several OMEGA stopwatches from the brand's timekeeping past – particularly those used at the 1976 events in Montreal and Innsbruck.
The OMEGA Olympic Games Exhibition can be found at the atrium on the 1st floor of Lotte World Mall, Jamsil.
It is open from 10:30 am to 10 pm every day with free admission. 



Posted by : GoDubai Editorial Team
Viewed 7076 times
Posted on : Thursday, February 8, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Women's Week Promises World Class Tennis – Tickets Only 55dhs
Next Story : Dubai Duty Free Tennis Championships Partner Schools Programme a Hit With Children Across Dubai
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers Wows Women on International Women's Day
Foreo Declares 2018 the Year of Confidence
Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+ Launches in the UAE
The Ultimate Mother's Day Beauty and Wellness Gifts
Filorga Launches Lift Range
The Sheet Mask Trend
Rise and Shine with Sophie's
Top Perfume Picks for Mother's Day @ Glambeaute.com
SMCCU opens its doors for SIKKA Art Fair
Mother's Day Offer from Blush N Curls Salon
It's Mother's Day!
Max launches its Inaugural Abaya Collection
Nissan's e-POWER technology wins environmental award
Al-Futtaim Honda launches 10th generation Honda Accord
“The Night of Italian Design” at D3 Attracts Design Enthusiasts
LULU Organic Food Activation
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Iconic milkshake brand Keventers to open 30 outlets across the UAE in 2018
An Open Secret - The new Flying Regulator Open Gear provides deep insights
Drink yourself to looking younger with Skinade
UAE Jiu-jitsu Federation® Conducted the Official Weigh-ins of Abu Dhabi Grand Sl...
Reading Champions Declared at 10th Emirates Airline Festival of Literature
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
Preps for the Fazza Championships for Shooting Saktoun Riffle begin on March 11
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
The V-Tox Facial by Linda Meredith Skincare
Own your pores like a Bioré Princess!
Corporate Power Dressing redefined at Kachins Signature
Cadillac Alghanim kicks off world-class opportunity in Kuwait
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
The Dubai Mall unveils Fashion Avenue; the region's most prestigious luxury des...
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
The only line you'll love in your face – your perfect jawline!
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Elina Svitolina takes New York by storm and wins it all!
Johnson's® Baby Launches Its First Semi-therapeutic Product Range
The Spring Summer 18 Womenswear Collection
UAE's first ICU Symposium attracts over 150 of GCCs top healthcare professionals
Arabian Healthcare Group and Dignity Health USA team up to expand world-class cl...
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
ba&sh's Spring-Summer collection 2018
Sanofi introduces innovative therapy to help address high unmet medical needs of...
Velvet Caviar meets Roger Dubuis Diva power
GUESS Unveils the Kids Spring 2018 Collection and Campaign
10th Emirates Airline Festival of Literature Ends with a Bang!
Alexey Firsov Solo Exhibition
PCFC, GDRFA conclude Successful Marriage program ahead of 7th Mass Wedding