GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share
  • Land Rover will celebrate its 70th anniversary year throughout 2018, starting with a unique restoration project: the original launch Land Rover
  • The first Land Rovers were shown at the 1948 Amsterdam Motor Show; this original launch vehicle has been missing for the last 63 years 
  • Recently discovered, it's the world's most historically significant unrestored Land Rover
  • Experts at Jaguar Land Rover Classic Works in Coventry will preserve the history and sympathetically restore the famous vehicle in 2018 
Dubai, United Arab Emirates, 10 January 2018 –  Land Rover will mark its 70th anniversary with a series of events and celebrations in 2018, beginning with the restoration of the vehicle that started it all – one of the three pre-production Land Rovers shown at the 1948 Amsterdam Motor Show launch. This gave the world its first glimpse of the shape that would become instantly recognisable as a Land Rover.
 
For years the whereabouts of this launch Land Rover was a mystery. The demonstration vehicle from the Amsterdam show was last on the road in the 1960s, after which it spent 20 years in a Welsh field before being bought as a restoration project; it then lay languishing unfinished in a garden. Following its surprise discovery just a few miles outside of Solihull, UK – where the car was first built – the experts at Jaguar Land Rover Classic spent months researching in company archives to unravel its ownership history and confirm its provenance. 
 
The team behind the successful Land Rover Series I Reborn programme, which allows customers to own a slice of Land Rover history with meticulously restored Series Is, will now embark on their most challenging project yet: a year-long mission to preserve this historically significant prototype and enable it to be driven again. 
 
Tim Hannig, Jaguar Land Rover Classic Director, said: “This Land Rover is an irreplaceable piece of world automotive history and is as historically important as ‘Huey', the first pre-production Land Rover. Beginning its sympathetic restoration here at Classic Works, where we can ensure it's put back together precisely as it's meant to be, is a fitting way to start Land Rover's 70th anniversary year.
 
“There is something charming about the fact that exactly 70 years ago this vehicle would have been undergoing its final adjustments before being prepared for the 1948 Amsterdam Motor Show launch – where the world first saw the shape that's now immediately recognised as a Land Rover.”
 
The Jaguar Land Rover Classic team will follow a dedicated process to restore the launch vehicle, which has a lot of special features that are unique to the 48 pre-production Land Rovers that were produced prior to the mass production vehicles, such as thicker aluminium alloy body panels, a galvanised chassis and a removable rear tub. The patina of its components will be preserved, including the original Light Green paint applied in 1948.
 
Previous owners of this historic vehicle are being invited to Jaguar Land Rover's Classic Works facility to share their experiences and to witness its loving restoration.
 
This landmark project, representing the earliest beginnings of the Land Rover story – which led to more than 67 years of continuous production of iconic Series I to Defender vehicles at Solihull – is the first in a series of stories and events that will celebrate the past, present and future of Land Rover throughout 2018. 



Posted by : GoDubai Editorial Team
Viewed 17904 times
Posted on : Wednesday, January 10, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : New Year – New Savings now with Al-Futtaim Honda
Next Story : Qualcomm and Ford Collaborate on C-V2X Global Initiative to Improve Vehicle Safety, Traffic Efficien...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Interview with Asil Attar, CEO of Al Yasra Fashion
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
Festive Gift Sets from Bubble T
Get Ready for Party Season with Lottie's new make-up hits
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Winter wool Christmas must- haves
DKNY Launches (Limited Edition) Holiday 2018 Collection
Samsung Galaxy A9 – Designed to capture the world in its fullest
Chic and Stylish Wraps with a 3 in 1 effortless concept
Michael Kors Collection Transeason 2019 Press Presentation
New 1948 Seamaster Watches Join the Ranks'
9th Edition of China Homelife Exhibition to Have Over 3000 Exhibitors Across Bus...
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Els Back for the 30th Omega Dubai Desert Classic Aiming for a Record Fourth Victory
Santa is Coming to Town!
Dubai Shopping Festival Wednesday Specials at The Smile Bar
UAE students win top awards at international math competition in Malaysia
Enjoy 11 exciting new street entertainment shows at BOLLYWOOD PARKS™ Dubai
Get Party Ready with Champion Cleaners
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
'Introducing the GUESS Jeans Fall 2018 Collection'
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
His Highness Sheikh Saud discusses collaboration with British Consul-General And...
Al Hosn Now Open to the Public
Over 80 developers showcase top projects at Indian Property Show in Dubai
CBUAE and Central Bank of China meet to Enhance Renminbi Clearing in the UAE
It's a Wrap! The Second JLT Restaurant Awards Conclude with a Glitzy Ceremony At...
CITIZEN's “#MyBetterStartsNow” campaign seeks out UAE's inspired and driven indi...
Listen to the Autism Beat Gala Dinner at Atlantis - The Palm
Bawabat Al Sharq Mall is all set to welcome an exciting festive season with 'Wi...
Arla Foods launches initiative with UAE Ministry of Education to promote healthi...
Ring in the New Year With Four Firework Shows at Dubai Festival City Mall
Julphar to Launch Wearable Insulin Delivery Device in GCC
Joe's Backyard Opens at the Holiday Inn, Dubai Festival City
Young Emirati Champion Rashid Al Dhaheri Powers Ahead to Stunning Victory at the...
Over 2,000 Cyclists Took Part in the Cycle Challenge of the Year
Dubai Islamic Bank triumphs at Islamic Business and Finance Awards 2018
Puma and Hasbro Announce New Collaboration
Model of the Year Takes Camo to Catwalk Level
Al Ghurair Centre Teams Up With Nike to Support Its ‘We Play DXB' Campaign
University of Balamand Dubai and Emicool agree MoU for student scholarships
Health Authorities advocate early screening for prevention of cardiovascular disease.
SAVEX 11 TO 15 DECEMBER 2018
Dubai being crowned as the ‘Champion City' for District Cooling Solutions: Inter...
Todd English Food Hall announces Dubai debut of its New York-born concept
Fine hosts visually-impaired mountaineering hero Erik Weihenmayer